Small BizCast Mr. Thrive Media

Brenda Allison is the epitome of what the modern day entrepreneur needs to be. With nothing but a laptop and a dream, she practiced perseverance and innovation to get to where she is today. Fellow small business leader and host of Small BizCast, Joel Volk, interviews Allison to understand the wins and losses required to become a leader in the insurance world and inspiration to all.

00:00 Introduction

05:11 Mitigating risk

07:40 20 year journey

12:36 New ideas

14:58 How entrepreneurs perservere

16:48 Commercial Break - sponsors

21:48 Personal challenges

24:43 Effective communication for the workplace

28:42 Reflection on performance

31:59 Shift to discussing insurance products

33:42 Convenience and efficiency

37:56 Conclusion

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Guest: Brenda Allison | www.CoastGeneralInsurance.com

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We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

How do you make a client feel valued while providing the best possible solutions to their online presence?



Jenny Manocchio, Vice President of Sales and Marketing at CaliNetworks, has worked with Joel Volk. This episode serves partially as a refresher course for Manocchio and Volk who recall their mentorship and lessons learned together. In this episode, learn with Jenny the necessities of client relations and how listening and care play a vital part in value-based strategy.



Timeline:

00:00 Introduction

05:28 Marketing shortcomings

06:32 Online presence on Google

11:13 The Buyer-Seller dance

15:08 Customer relationships

22:38 Transparency

31:48 National Compliance Standards and Law

36:03 Common questions

43:57 Consistent communication with clients

49:38 Caring for people is key to success.

51:32 Conclusion

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Guest: Jenny Manocchio | www.CaliNetworks.com
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We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Southern California Labrador Retriever Rescue

How can skills and strategies from unrelated fields, like competitive sailing, be transferred to public relations and business management in general?

In this episode of Small BizCast, Joel Volk of Hot Dog Biz Growth took a deep dive with Kellee M. Johnson into the nuanced world of strategic public relations and its critical role in business. We explored the importance of timely and thoughtful communication, the delicate balance between storytelling and silence, and the sophisticated tactics of handling public crises. We shed light on the powerful PESO model for comprehensive media outreach and emphasized the need for authenticity and strategic planning in a media landscape that's constantly shifting. They discuss navigating through challenges and opportunities, and recall the lessons of adaptability and preparation, applying them to our pursuits for enduring success.



Timeline:

00:00 Kellee M. Johnson: PR expert, sailor, leadership philosophy.

06:05 PR still relevant, but pitches preferred.

08:02 PR and legal strategies must align carefully.

10:35 Small businesses start with one client. Surprising testimonials.

13:20 Training helps, passion and authenticity matter.

18:41 Learning to sail in Florida, embracing challenges.

21:32 Learning to sail low breeze, advertising vs. PR

27:38 Defining PR metrics: positive, accuracy, relationship-building.

30:27 Silence can incriminate, engage with the media.

34:04 Stages of business: survival, innovation, decline.

37:58 Aligning marketing and production for business success.

40:13 Farewell hot dog, it's a wonderful life.

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GUEST: Kellee M. Johnson | www.ballastgroup.com

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We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

Certain businesses tend to get overlooked when it comes to receiving any guidance, whether in the form of coaching, consulting, leadership training, etc. Amy M. Gardner created Apochromatik, her consulting brand, around eliminating distractions and focusing teams in the right direction. Joel Volk of Hot Dog Business Growth learns about her unique take on consulting and how it positively impacts a variety of teams.

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GUEST: Amy M. Gardner | www.Apochromatik.com

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We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

What does it take to invest in a business? It's a lot more than throwing money around and hoping for the best. John K. Murphy, or "Murph", reveals the deeply intricate world of investment banking and angel investing. Murph tells Joel Volk of Hot Dog Business Growth of the analytics and dynamic decision-making process that comes with consulting.

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GUEST: John K. Murphy | www.JKMurphyAdvisors.com

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We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause

When choosing your mentor or coach, one might assume that you need a stern, to-the-point, A-choice personality to be disciplined and prepared. L. Williamson of FLO Coaching and Operations is living proof that the demeanor of a successful business leader comes in many forms. Learn with Joel Volk of Hot Dog Biz Growth the unique business philosophy that Williamson holds his clientele to.

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GUEST: L. Williamson | www.LFLOW.pro

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We'd like to thank our sponsors: Hot Dog Business Growth, JorgensenHR and Fit4TheCause