When your time=money you have to be SMART. It’s easy to waste your time, your money, and possibly your sanity, especially if you run a small team, family business or you’re out there solo. After 15 years of building her marketing agency, working with thousands of frustrated business owners, and bootstrapping her way past 7-figures, Army Veteran Torie Mathis knows the struggle is real. Joined by her husband, Sean Mathis, fellow entrepreneur and Founder of Miles Through Time Automotive Museum, they talk marketing strategy, small business, raising kids, working together, accomplishing big goals, and of course, how to work Smart AF.
Ep. 110 The Pony-O: How to Find Your Fortune
After thousands of purchases, most fall into the mediocre category, several into awful, and a few stand apart in a category all their own. Those that woo you, make you feel special and make you want you to buy again. Enter the Pony-O. In this episode, Torie Mathis and her cohost Sean talk about a recent pony purchase (that's hair pony, not horse pony) and how you can take note on how to make your customers not just fall in love with you but shout your name from the rooftops. Pony-O, we can learn so much.
Ep. 109 How Much Time Is It REALLY Going To Take?
You've got big plans; grow your business, build a nest egg, get in shape. You know it's going to take time, but how long will it REALLY take? Most likely, you've underestimated the time and the necessary plan to make it happen. So how do you do it? In this episode, Torie Mathis and her cohost Sean, reveal secrets to reaching goals, staying motivated, and what you must change to get what you want. Whether it's getting buff or building a biz, it's a marathon, baby, and you gotta be in it for the long haul.
Ep. 108 Business on the Edge: Ignoring the Feedback Loop
Do you know how your customers feel about your business? Are you aware of how customers experience your services? Your products? A negative customer experience is more than just a bummer; it can be detrimental to your business…if it’s not corrected. In this episode, Torie Mathis and her cohost Sean talk about how to open your eyes to the feedback loop built into today’s business environment. The information is there, you just have to take action.
Ep. 107 Beyond Testimonials: 6 Social Proof Strategies to Gain More Trust
If your business doesn't look trustworthy, customers will be nervous about buying from you and your business will suffer. The key is to get them to know, like, and trust you. Using Social Proof is one of the quickest and easiest ways to gain the trust of prospects and potential customers. In this episode, Torie Mathis and her cohost Sean go over six social proof strategies, beyond your everyday testimonials, that will make your business look honest, reputable, and trustworthy.
Ep. 106 The Holy Grail of Local Business Marketing
By now you've grasped the power of digital marketing for getting in front of more potential customers, but are you actually using it to your full advantage. Or are all your marketing eggs in the WRONG basket? In this episode, Torie Mathis and her cohost Sean go over the one place too many business owners are overlooking online as they spend too much time and effort in the wrong place. Find out how you're missing out on hundreds if not thousands of new eyes on your business every month for free.
Ep. 105 The Quickest Way to Run Off Your Happy Customers
Many small businesses spend their entire marketing budget going after new customers, but what about the loyal, happy clients you already have? Too often these guys are left out, ignored, and sometimes even driven away. In this episode, Torie Mathis and her cohost Sean, talk about how to stop driving your happy customers away and how you can do to create loyal, happy, raving fans that stay, buy more and refer you any chance they get without you having to discount, lose money or pathetically beg.
Amazing good show yay love show watch show enjoy show
Torie and Sean are hilarious and really know marketing. If you’re looking to grow your business this show rocks.
Thank you so much for your amazing content Torie. I am learning so much and feel like it's possible to be successful! I highly recommend Smart AF.