17 episodes

Learn to publish ebooks like a pro. Mark Coker guides you step-by-step from the very basics of ebook publishing to more advanced topics.

Whether you’re considering publishing your first book, or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers.

You'll learn how to make your ebook more discoverable, more desirable and more enjoyable to readers.

Over 80% of people dream of writing a book one day, yet most are completely unaware of the free self-publishing tools that can make their dream a reality today. And most published authors aren't reaching as many readers as they should because they're not taking full advantage of these amazing tools either. The Smart Author Podcast teaches you how to use these tools.

The Wall Street Journal recognized Mark Coker as one of the industry’s leading movers and shakers in self-publishing. Over the past ten years, Mark has taught thousands of writers to publish ebooks with greater pride, professionalism and success. Mark is the founder and CEO of Smashwords, and the author of several books about ebook publishing.

Access show notes and supplemental information for the Smart Author podcast at https://smashwords.com/podcast

Smart Author Mark Coker

    • Arts
    • 4.8 • 78 Ratings

Learn to publish ebooks like a pro. Mark Coker guides you step-by-step from the very basics of ebook publishing to more advanced topics.

Whether you’re considering publishing your first book, or you’re already a New York Times bestselling author, the Smart Author Podcast will help you reach more readers.

You'll learn how to make your ebook more discoverable, more desirable and more enjoyable to readers.

Over 80% of people dream of writing a book one day, yet most are completely unaware of the free self-publishing tools that can make their dream a reality today. And most published authors aren't reaching as many readers as they should because they're not taking full advantage of these amazing tools either. The Smart Author Podcast teaches you how to use these tools.

The Wall Street Journal recognized Mark Coker as one of the industry’s leading movers and shakers in self-publishing. Over the past ten years, Mark has taught thousands of writers to publish ebooks with greater pride, professionalism and success. Mark is the founder and CEO of Smashwords, and the author of several books about ebook publishing.

Access show notes and supplemental information for the Smart Author podcast at https://smashwords.com/podcast

    Publishing in the Classroom (E16)

    Publishing in the Classroom (E16)

    Publishing in the classroom.  When high school students are given the chance to publish their writing as an ebook, it helps them gain a new appreciation for the written word.  Mark Coker shares details of an innovative writing project in Los Gatos, California where each  year high school students collaborate to write and publish a poetry anthology that is sold in all the major ebook stores. 
    Learn how you, as a writer, reader, educator or concerned citizen, can launch similar ebook publishing programs in your community.

    • 16 min
    How to Earn Free Press Coverage (E15, P6 of 6)

    How to Earn Free Press Coverage (E15, P6 of 6)

    How to earn free press coverage to elevate your author brand and drive demand for your books. You'll also learn how to write a press release and how to promote your news to mainstream media. This is part six in Mark Coker's six-part serialization of the Smashwords Book Marketing Guide.  This six-part marketing series began with episode 10 of the Smart Author Podcast.  Full transcript of this and all other episodes available at https://smashwords.com/podcast

    • 48 min
    Social Media Strategies for Authors (E14, P5 of 6)

    Social Media Strategies for Authors (E14, P5 of 6)

    Social media for authors.  Learn how to get more from Twitter, Facebook and LinkedIn.  This is part five in the Smart Author podcast’s six-part audio serialization of the 2018 edition of the Smashwords Book Marketing Guide, a free ebook coming out at the end of January, 2018.  This serialization began with Episode 10 of the Smart Author podcast.  Full transcript available at https://smashwords.com/podcast

    • 28 min
    Book Marketing Promotion (E13, P4 of 6)

    Book Marketing Promotion (E13, P4 of 6)

    Learn 25 book promotion tips. The tips are grouped in logical order to roughly correspond to the different stages of a book's marketing, from pre-launch to launch to post-launch. These tips can be implemented in any order at any stage of an author's publishing journey.   This is part four of Mark Coker's six-part serialization of the Smashwords Book Marketing Guide.  Show notes at https://smashwords.com/podcast

    • 37 min
    Autopilot Book Marketing (E12, P3 of 6)

    Autopilot Book Marketing (E12, P3 of 6)

    17 tips to leverage your book to sell more books, build your social media platform and catalyze word of mouth. Part 3 of 6 in Mark Coker's six-part serialization of the new 2018 edition of the Smashwords Book Marketing Guide.

    • 44 min
    Book Marketing Foundation (E11, P2 of 6)

    Book Marketing Foundation (E11, P2 of 6)

    Learn ebook marketing.  Part 2 of 6.  This episode explores author brand-building, knowledge-building, platform-building and distribution.  17 book marketing tips are presented, all of which help the author build a solid marketing foundation. Mark Coker reads from chapter 2 of the new 2018 edition of the Smashwords Book Marketing Guide which comes out in late January, 2018. 
    Full transcript at https://smashwords.com/podcast
    This six-part series on book marketing is best listened to serial from Episode 10 (Part 1 of 6) onward.

    • 41 min

Customer Reviews

4.8 out of 5
78 Ratings

78 Ratings

X_treme2990 ,

Great information on self book publishing

I had looked up self book publishing and traditional publishing and was trying to find the best option and came across this and in the end choose self publishing son my wife and I would have control of her books. This helped with getting it done and lots of information! Thanks

Robert J O ,

Best Writer’s Podcast out there!

I am a first time author and have been reading and searching for Podcasts to show me the way to publish. I ran across Marks podcast and it is fantastic! I am impressed by the information he provides as it is extremely informative and educational. I also truly respect his morals and ethics in this business. So much so, that I will not be publishing exclusively with another (as I had planned) and will be publishing my novel via Smashwords as my way of supporting the industry and Mark as a respected leader!

Anne Emerick (real name) ,

Entertaining & Informative

I love Mark's own story of starting Smashwords and how unlikely its success seemed. His advice on self-publishing is a nice blend of useful, hopeful and grounded. I particularly loved the line that 'isn't all publishing vanity publishing?' and his points about the different measures of writing success.

Mark can tell a good story, so the podcast is entertaining as well as informative.

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