Smart Takes

Store By Store
  • 5.0 (1)
  • Marketing

Brought to you by our restaurant leadership team at Store By Store, St John, and Nectar. Simply put, we thrive on driving growth for restaurant brands everyday.

  1. Jun 30

    #13 Smarter Insights with AI

    Chris Heydt and Jenifer Harmon explore how AI is transforming the way agencies understand consumers, map customer journeys, and uncover deeper audience insights faster than ever before. From ChatGPT, Claude, Gemini, and Grok to AI-powered research, survey analysis, and strategic planning, we'll discuss how these tools help marketers spend less time gathering information and more time turning insights into growth for brands.

  2. 07/28/2025

    #12 Lukumades from Melbourne, Australia to Dubai - Now Open For US Franchising!

    Jenifer Harmon talks with Mark Vanderloo, Lukumades franchisee for the first location in the US, about growing the brand in Florida and beyond. St John is proud to be the AOR for Lukumades.

  3. 05/07/2025

    #11 Effective Creative Sells A Story & Delivers on KPIs

    Jenifer Harmon, EVP St. John & Store By Store, and Jen Domaradzki, ACD St. John, discuss creative storytelling, work that moves the audience and drives intent and sales for restaurant brands like Zaxby's and Metro Diner, as well as state agencies like the Florida Lottery and Florida Prepaid College Board. Effective creative delivers solid KPI performance.

  4. 04/15/2025

    #10 QSR Value Meal Wars 2025

    Kristen Bankert, ACD St. John, and Jenifer Harmon, EVP St. John & Store By Store, talk value meal success across the QSR landscape...deals driving guests and SSCS right now for Taco Bell, McDonald's and Wendy's, offering not just price but variety.

  5. 12/09/2024

    #9 Harness the Power of Yelp To Grow New Users

    Rachel Travisano, Community Director for Yelp, shares how to utilize Yelp effectively for restaurants and retailers alike. She discusses tapping into the power of positive Yelp reviews by reaching out to your local Yelp Community Directors. Let Yelp guide a super positive brand outcome by connecting through your local Yelp Elite leaders. Transform reviews in 2025.

  6. 11/11/2024

    #8 Great Storytelling + Craveability Drives Restaurant Fans

    Lessons from 2024 that can transform messaging, your value approach, collaboration and audience outreach to spring forward fast in 2025. Discussion with Kristen Bankert, Associate Creative Director at St John.

  7. 05/10/2024

    #7 Strategies for Success at Zaxby's & Huddle House with Malinda Grimes Reddie, Brand Marketing Manager at Huddle House

    Jenifer Harmon talks with Malinda Grimes Reddie about working together as the AOR for Zaxby's for 16 years. And about Malinda's work to help create new relevance for legendary diner, Huddle House. Huddle House is refreshing the brand for today's consumer. St. John produced breakthrough creative and strong media plans that drove Zaxby's from 110 locations to over 900 and increased SSCS for 15 years, culminating in a $2B sale to Goldman Sachs.

  8. 05/10/2024

    #6 Growing Restaurants With Franchising

    Whether a legacy brand or a startup, there is nothing better for restaurant growth than franchising. It must be done with all stakeholders in mind. Franchisees must walk together with the franchisor. This episode discusses the benefits of a strong franchise model and the critical franchisee relationship balance for long-term brand value.

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About

Brought to you by our restaurant leadership team at Store By Store, St John, and Nectar. Simply put, we thrive on driving growth for restaurant brands everyday.

Information

  • Creator
    Store By Store
  • Years Active
    2023 - 2026
  • Episodes
    13
  • Rating
    Clean
  • Copyright
    © Store By Store
  • Show Website
    Smart Takes