63 episodes

This is digital marketing, whenever you want it. SmartBug on Tap delivers weekly conversations and thought leadership from SmartBug Media on demand generation, marketing automation, brand loyalty, and digital strategy. If you’re looking for expert, game-changing thoughts on digital marketing, you’ve found your home.

Each episode will feature topics such as lead generation, account engagement, brand loyalty, inbound marketing, sales enablement, PR, demand generation, marketing automation, paid media, web design and development, sales enablement, revenue growth, digital strategy, ROI, and more.

SmartBug on Tap Jen Spencer

    • Marketing
    • 5.0, 51 Ratings

This is digital marketing, whenever you want it. SmartBug on Tap delivers weekly conversations and thought leadership from SmartBug Media on demand generation, marketing automation, brand loyalty, and digital strategy. If you’re looking for expert, game-changing thoughts on digital marketing, you’ve found your home.

Each episode will feature topics such as lead generation, account engagement, brand loyalty, inbound marketing, sales enablement, PR, demand generation, marketing automation, paid media, web design and development, sales enablement, revenue growth, digital strategy, ROI, and more.

    SmartBug on Tap Season Finale

    SmartBug on Tap Season Finale

    On the season finale of SmartBug on Tap, I announced our summer hiatus and share how you can quench your Intelligent Inbound® thirst until we return with Season 2 in September of 2020.
    I also encourage listeners to expand their podcast library to include voices that are sharing important information about diversity, inclusion, and social justice. 
    Links Mentioned
    SmartBug Website Code Switch She+ Geeks Out Pod Save the People

    • 3 min
    5 SaaS Marketing Strategies to Implement in the Face of COVID-19

    5 SaaS Marketing Strategies to Implement in the Face of COVID-19

    COVID-19 has been devastating, and it has already landed some heavy blows that will leave marks for a long time. By adjusting to these strange times, you can come out ahead on the other side.
    On this episode of SmartBug on Tap, I share five coronavirus-focused SaaS marketing strategies.

    • 7 min
    4 Tips for Staying Productive While Working Remotely

    4 Tips for Staying Productive While Working Remotely

    At SmartBug, we know a thing or two about working remotely. In fact, it’s one of the foundational cornerstones of our company. Over the years, we’ve found the secret recipe that enables us to spend ample time with those we love, while still having fulfilling careers. When working from home is done right, we know that remote workers can be more productive than those in an office.
    On this episode of SmartBug on Tap, I share four tips for staying productive while working from home.

    • 7 min
    The Key to Being Recession-Proof: Never Stop Marketing or Advertising

    The Key to Being Recession-Proof: Never Stop Marketing or Advertising

    It’s official: We’re in a recession. Although it’s not clear how long this pandemic-induced recession will last—or what the economy will look like when it’s over—to be recession-proof and retain your customers, you shouldn’t go dark. You must keep marketing and advertising in order to beat the odds. 
    On this episode of SmartBug on Tap, I share how to recession-proof your business.

    • 7 min
    Free and Discounted Tools to Support Intelligent Inbound During COVID-19

    Free and Discounted Tools to Support Intelligent Inbound During COVID-19

    During these uncertain times, it’s inspiring to see so many businesses opening their virtual doors a bit wider to support healthcare professionals, educators, and families whose lives have been significantly impacted by the coronavirus outbreak. 
    Generosity has not been limited to those on the front lines. We’re also seeing free and discounted tools and trainings to support marketing, sales, and service professionals.
    On this episode of SmartBug on Tap, I share five free and discounted tools to support Intelligent Inbound® during COVID-19.
    Links Mentioned During the Show
    Free and Discounted Tools to Support Intelligent Inbound During COVID-19

    • 6 min
    6 Ways Marketing Can Help Sales Succeed with Sales Enablement

    6 Ways Marketing Can Help Sales Succeed with Sales Enablement

    Sales and marketing are two different departments with the exact same goal, but they’re incredibly different animals with different perspectives and approaches. The solution for better alignment? Sales enablement.
    Sales enablement is about closing the loop between marketing and sales to ensure that everyone has the intel and content they need to meet customers wherever they are on the buying journey.
    On this episode of SmartBug on Tap, I share 6 ways marketing can help sales succeed with sales enablement.

    • 6 min

Customer Reviews

5.0 out of 5
51 Ratings

51 Ratings

RAC Reader ,

A must in my podcast feed!

I look forward to every installment and review past episodes on a regular basis. I love this podcast because Jen is to-the-point, no-nonsense and spot-on with her insights! This podcast is great for seasoned and novice marketers alike. Keep the episodes coming!

Amber Knope ,

Years of Experience Packed into One Podcast

I love that this podcast comes in short and easily digestible episodes, yet each one is packed full of Jen's years of experience. I always walk away with insights I can use almost right away. Every marketer should subscribe to this!

aandrews ,

Jen Rocks!

I learn a lot from this podcast and it is very fun to listen too!

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