126 episodes

This is digital marketing, whenever you want it. SmartBug on Tap delivers weekly conversations and thought leadership from SmartBug Media on demand generation, marketing automation, brand loyalty, and digital strategy. If you’re looking for expert, game-changing thoughts on digital marketing, you’ve found your home.

Each episode will feature topics such as lead generation, account engagement, brand loyalty, inbound marketing, sales enablement, PR, demand generation, marketing automation, paid media, web design and development, sales enablement, revenue growth, digital strategy, ROI, and more.

SmartBug on Tap Jen Spencer

    • Business
    • 5.0 • 50 Ratings

This is digital marketing, whenever you want it. SmartBug on Tap delivers weekly conversations and thought leadership from SmartBug Media on demand generation, marketing automation, brand loyalty, and digital strategy. If you’re looking for expert, game-changing thoughts on digital marketing, you’ve found your home.

Each episode will feature topics such as lead generation, account engagement, brand loyalty, inbound marketing, sales enablement, PR, demand generation, marketing automation, paid media, web design and development, sales enablement, revenue growth, digital strategy, ROI, and more.

    Getting Started with TikTok for B2B Marketers

    Getting Started with TikTok for B2B Marketers

    On the season finale of SmartBug on Tap, Hannah Shain shares some useful tips on how to get started with TikTok as a B2B marketer. If you’re thinking TikTok is just for teens and gen z-ers, think again. Brands are growing, recruiting is flourishing, and more leads than ever are being generated from this platform. So if you haven’t started yet - it’s time to jump in! 

    • 11 min
    What’s Your Definition of an SQL?

    What’s Your Definition of an SQL?

    On this episode of SmartBug on Tap, Hannah Shain talks about the different definitions of an SQL (sales qualified lead) and what it means for you and your business. For us, it's a black and white metric detailing the count of sales initial calls also known as discovery calls. What's your definition of an SQL?

    • 11 min
    The Weekly Marketing Dashboard

    The Weekly Marketing Dashboard

    On this episode of SmartBug on Tap, Hannah Shain shares what's on her marketing dashboard and what metrics and data we should be digging into on a weekly basis. Data is the lifeblood of your organization. And putting that data into actionable, goal-oriented reporting is critical for us as marketing leaders as we guide the ship, and make decisions on the next investment or game plan. 

    • 13 min
    Sales Enablement Quick Win

    Sales Enablement Quick Win

    On this episode of SmartBug on Tap, Hannah Shain unpacks some advice on how to land a quick win to enable your sales team with real-time, highly qualified leads. Let's dive in!

    • 12 min
    Intent Data

    Intent Data

    On this episode of SmartBug on Tap, Hannah Shain discusses the topic of Intent Data. Intent data is a major factor in our marketing strategies, especially when it comes to ABM. Here are a few thoughts on how you can work with a data provider to pull in buying intent insights into your CRM and run plays for both sales and marketing. 
     

    • 11 min
    Recruitment During The Great Resignation

    Recruitment During The Great Resignation

    On this episode of SmartBug on Tap, Hannah Shain shares how to use recruitment in this period of "The Great Resignation" to attract and retain talent. 

    • 10 min

Customer Reviews

5.0 out of 5
50 Ratings

50 Ratings

RAC Reader ,

A must in my podcast feed!

I look forward to every installment and review past episodes on a regular basis. I love this podcast because Jen is to-the-point, no-nonsense and spot-on with her insights! This podcast is great for seasoned and novice marketers alike. Keep the episodes coming!

Amber Knope ,

Years of Experience Packed into One Podcast

I love that this podcast comes in short and easily digestible episodes, yet each one is packed full of Jen's years of experience. I always walk away with insights I can use almost right away. Every marketer should subscribe to this!

aandrews ,

Jen Rocks!

I learn a lot from this podcast and it is very fun to listen too!