Smarter Content with AI: Structured Models, Knowledge Graphs, and Human-Centered Strategy

Noz Urbina, a content strategist and founder of Urbina Consulting, joined us to explore how AI, content modeling, and knowledge graphs can work together to deliver smarter, more human-centered content experiences.

We covered:

• Why generative AI needs structured content and semantic models to stay on track 

• The role of knowledge graphs in delivering accurate, contextual responses 

• How to use AI to create value, not just volume 

• Real-world tips and strategies for implementing AI-powered content systems that support human expertise 

If you’re serious about making your content more intelligent, relevant, and genuinely useful, this is the episode for you.


About Noz 


Noz Urbina is a globally recognized leader in the field of content strategy and customer experience. He’s known as a pioneer in audience journey mapping and adaptive content modelling for delivering personalized, omnichannel experiences. Noz is co-founder and Program Director of the OmnichannelX.digital podcast and knowledge hub. He is also co-author of the book “Content Strategy: Connecting the dots between business, brand, and benefits”, and lecturer in the Masters Programme in content strategy at the University of Applied Sciences, Graz.

In 2013 he founded Urbina Consulting, whose international team works with the world’s largest organizations and most complex content challenges. Together they assist brands developing or improving their content strategies, doing user research, managing tool selections, delivering training, and guiding implementations. Past clients include Pfizer, Moderna, Microsoft, IKEA, Eli Lilly, Mastercard, Barclays Bank, National Geographic Society, and many more.


Where You Can Find Noz 

• Truth Collapse by Noz Urbina    

• Intro to Truth Collapse: The AI metacrisis (Presentation) 

• Noz Urbina | LinkedIn 

• urbinaconsulting.com  

• omnichannelx.digital