Smarter Marketing With AI, Insights, and Data Targeting

Janet Barker-Evans, Chief Creative Officer at AbelsonTaylor Group, is a creative force known for leading award-winning work across nearly every marketing discipline.

From brand campaigns to CRM, digital innovation to experiential marketing, she has consistently pushed the boundaries of what's possible, across industries like pharma, tech, CPG, and finance.

Today, she leads high-impact creative teams focused on transforming healthcare and wellness brands. An early digital pioneer, Janet now champions the powerful intersection of AI and creativity, showing how marketers can use technology to deepen human connection, streamline messaging, and personalize experiences.

In this episode, Janet joins David and Jessie to explore what happens when AI meets creative strategy, and why data targeting and marketing insights are more critical than ever.

Topics:

1. AI and Marketing: Transforming Engagement and Strategy

2. Data Management: Unlocking Smarter Marketing Insights

3. Data Targeting: Reaching the Right Consumers

4. Tech Stack

This is a conversation creative and data-driven marketers won’t want to miss.