Outbound Wizards by SalesRobot

Saurav Gupta
  • 5.0 (1)
  • MARKETING

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

Episodes

  1. Why 90% of Outbound Agencies Fail at Scale ft. Wouter Harink

    1D AGO

    Why 90% of Outbound Agencies Fail at Scale ft. Wouter Harink

    In this episode, I chat with Wouter Harink from Genflows agency about building sophisticated omnichannel outbound systems that create inescapable customer journeys.  We dive deep into his "trident approach" combining cold email, LinkedIn DMs, and cold calling with Clay-powered automation, achieving impressive results like 78% LinkedIn acceptance rates and 25% phone pickup rates. Wouter shares his philosophy on treating outbound as a complete customer lifecycle rather than individual touchpoints, explaining how his team uses webhooks and Make integrations to seamlessly connect replies across channels and ensure prospects "can't escape" once they show interest. We also cover his data-driven approach to evaluating AI versus human SDRs, the challenge of attribution across multiple lead sources, and his upcoming "Claytopia" agency launch focused on complex data enrichment and pipeline management projects. Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:35) Genflows Business Model: Outbound to Clay Agency Transition(01:28) Client Portfolio: VC, PE, and "Boring Businesses"(03:41) The Wow Factor: Bringing Companies into the Future(04:20) Omnichannel Outbound: The "Trident" Approach(06:47) Customer Lifecycle Philosophy: "When Not If" Conversion(08:16) The Last Mile Problem in Outbound(12:36) Complex Attribution and Multi-Channel Systems(12:48) Agency Journey: E-commerce to Marketing to Outbound(17:52) Learning from Client Churn and Communication Gaps(19:06) Pricing Philosophy: Mutual Investment for Success(21:56) AI vs Human SDRs: Data-Driven Decision Making(24:46) Contact Information and Claytopia Launch 🔗 CONNECT WITH WOUTER 👥 LinkedIn 💻 Email: wouter@genflowsagency.com  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email: saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    25 min
  2. Smarter Outbound, Better Pipeline ft. Ankit Singh

    4D AGO

    Smarter Outbound, Better Pipeline ft. Ankit Singh

    In this episode, I chat with Ankit from The Kiln about his approach to GTM engineering and building sophisticated Clay workflows for clients.  We explore three compelling case studies: a CRM re-engagement campaign that generated 40-50 positive responses, a personalized outreach strategy using intent signals, and a creative Dreamforce campaign that scraped LinkedIn posts to pre-book meetings with attendees. Ankit shares his philosophy on strategic personalization and discusses how timing-based campaigns around industry events can dramatically boost response rates. Ankit also shares his vision for the future of the space: increasingly micro-targeted, intent-based campaigns as broad outreach becomes commoditized, and AI tools making GTM engineering accessible to non-technical sales professionals through natural language interfaces. Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:35) What The Kiln Does: Custom GTM Implementation(02:06) CRM Re-engagement: Mining Existing Leads for Quick Wins(02:49) Strategic Personalization: First Line + Case Study Selection(05:27) IOT Client Example and Industry Context(05:58) Dreamforce Campaign: Event-Based Outreach Strategy(07:43) Events as High-ROI Outreach Opportunities(08:00) Ankit's Background: From Physics to GTM Engineering(09:10) Naval Ravikant's Influence and LinkedIn Ghostwriting Origins(09:51) The Future: Micro-targeting and Intent-Based Campaigns(11:02) AI Accessibility: From Cursor to Devin for GTM 🔗 CONNECT WITH ANKIT  👥 LinkedIn 💻 Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    13 min
  3. The 3 R's of Outbound ft. Ashraf Pathan

    SEP 22

    The 3 R's of Outbound ft. Ashraf Pathan

    In today's episode, I talk to Ashraf from RevenueBust about building an intent-based outreach agency that specializes in staffing, recruiting, and marketing agencies.  We dive deep into his philosophy of reaching out within three hours of detecting intent signals, exploring how his team tracks multiple data points like job postings, new executive hires, SEO rankings, and ad campaign performance to create hyper-targeted messaging. We discuss his multi-channel approach combining email and LinkedIn with upcoming voice AI agents, the importance of humanized copy that feels genuine rather than AI-generated, and his unique strategy of creating "value seekers" and "value givers" personas for LinkedIn outreach. Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:32) RevenueBust's Intent-Based Outreach Philosophy (01:22) Targeting Marketing and Staffing Agencies (02:09) Multiple Intent Signals and Data Sources (03:33) Tools: Clay, Trigify, and One-Stop Solutions (04:52) Prioritization and Lead Scoring Strategy (05:14) Canada Staffing Agency Success Story (06:49) ICP Definition Beyond Basic Demographics (07:16) Finance Team Hiring Intent Example (08:30) Marketing Agency SEO and Ad Targeting (10:48) Digital Footprint Analysis and Pain Mapping (12:18) LinkedIn vs Email Channel Strategy (14:06) Lead Scoring Components and Methodology (16:22) Voice Notes and Hyper-Personalization (17:48) Contact Information and Closing 🔗 CONNECT WITH ASHRAF  👥 LinkedIn💻 Website 🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes.

    18 min
  4. Turn Outbound Into a Predictable Pipeline Machine ft. Drew Coryer

    SEP 19

    Turn Outbound Into a Predictable Pipeline Machine ft. Drew Coryer

    In today's episode, I chat with Drew from Korus GTM about building sustainable outbound systems that prioritize long-term consistency over quick wins.  We dive deep into his scientific approach to testing message-market fit and message resonance, exploring how his team builds comprehensive infrastructure to prevent common pitfalls like burned domains and inbox deliverability issues. We discuss his transformation from sales leader at Webflow to GTM engineer, the critical mistakes he made with over-engineering hypotheses and targeting too narrowly, and his philosophy on balancing technical Clay mastery with customer success strategy.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:35) What Korus GTM Does: End-to-End Lead Generation and Testing (01:48) Long-term Client Relationships vs Quick Results (03:46) Tech Stack: Clay, N8n, and Infrastructure Redundancy (06:50) Clay as Potter's Clay: Tools Need Skilled Craftsmen (07:28) Case Study: 90-Hour Manual Process to Clay Automation (08:43) Pharma Pipeline Research: Stage 2-3 Drug Identification (10:00) Avoiding Over-Engineering and Cool Factor Traps (11:22) Beyond Email: ABM and Ad Targeting Applications (13:06) The Future is Here But Not Evenly Distributed (13:32) Drew's Journey: From Sales Leader to GTM Engineer (15:57) Over-Engineering Hypotheses and Narrow Targeting Mistakes (17:45) Email Infrastructure and Jesse Ouellette's Influence (18:12) The Matrix Moment: Understanding Technical Infrastructure (19:33) Clay's Unicorn Status and Creative Use Cases  (22:42) Future Focus: Merging Customer Success with Clay Power (24:58) Contact Information and Closing 🔗 CONNECT WITH DREW 👥 LinkedIn💻 Website  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

    23 min
  5. Outbound Isn’t Broken, Your Messaging Is ft. Kellen Casebeer

    SEP 15

    Outbound Isn’t Broken, Your Messaging Is ft. Kellen Casebeer

    In today's episode, I sit down with Kellen Casebeer, founder of The Deal Lab, and talk about his unique approach to message-market fit testing and GTM strategy.  We dive deep into his unconventional journey from sales rep to fractional VP of sales to agency founder, exploring how he discovered the power of segmentation and messaging before having a product to sell.  We discuss the evolution from basic templates to sophisticated Clay workflows, the value of testing beyond just meeting generation, and why he believes most sales teams are missing massive opportunities for optimization regardless of whether they're hitting their goals.  Enjoy 🙂  (00:00) Introduction to Outbound Alchemists (00:29) What The Deal Lab Does: Message-Market Fit Testing (03:05) The Birth of Message-Market Fit Testing Concept (04:32) Kellen's Journey from Sales to Agency Founder (05:21) Early Days with Smartlead and Clay Discovery (06:55) Why Segmentation and Testing Beat Volume (09:01) Client Types and Strategic Applications (13:15) Testing Value Beyond Early-Stage Companies (14:30) Outbound as Market Research and Insight Engine (15:20) Learning Market Language vs Company Speak (22:08) Building Credibility Through Client Work (25:13) Contact Information and Closing  🔗 CONNECT WITH KELLEN 👥 LinkedIn 💻 Website  🔗 CONNECT WITH Saurav 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn 📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/outbound-isnt-broken-your-messaging-is-ft-kellen-casebeer/id1837922764 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

    23 min
  6. Micro-Segmentation vs Spray-and-Pray ft. Rish G.

    SEP 10

    Micro-Segmentation vs Spray-and-Pray ft. Rish G.

    In today's episode, I chat with Rish from CleverViral about building scalable outbound systems that consistently deliver 5-7% reply rates.  We dive deep into his team's approach to targeting and qualifying leads, exploring how they achieved 60 meetings in 60 days for a Shopify app targeting $5M+ e-commerce stores. Rish shares his philosophy on messaging psychology, explaining why human behavior is universal regardless of geography, and discusses the evolution from generic personalization to hyper-segmentation.  Enjoy 🙂 (00:00) Introduction to Outbound Wizards(00:21) What CleverViral Does and Business Model(00:57) Targeting Strategy and ICP Discovery(02:32) Try Now Case Study: 60 Meetings in 60 Days(03:58) Qualifying Leads Beyond Basic Demographics(05:42) Messaging Philosophy and Psychology(07:06) Email vs LinkedIn Channel Strategy(08:28) Common Cold Outbound Mistakes(10:11) Future of AI-Personalized Emails(10:58) GTM Alpha and Unique Data Advantages(11:11) Hyper-Segmentation and 5-7% Reply Rates(14:00) Closing and Contact Information 🔗 CONNECT WITH RISH  👥 LinkedIn 💻 Website  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter) 📸 Instagram 💻 Website 👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/us/podcast/hit-5-7-reply-rates-on-email-with-hyper-segmentation-ft-rish-g/id1837922764 👋🏼 GET IN TOUCH You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

    15 min
  7. Scaling Outbound with AI Workflows ft. David Gabriel

    SEP 5

    Scaling Outbound with AI Workflows ft. David Gabriel

    In today's Outbound Wizards by SalesRobot episode, I talk to David Gabriel from ViewIn Advisory about the fundamentals of building successful outbound sales systems.  We dive deep into GTM strategy, exploring how to identify true product-market fit, leverage AI workflows for personalization at scale, and create outbound sequences that actually convert. David shares his expertise on using Clay for data enrichment, the personalization vs relevance debate, and why most companies are doing cold outreach completely wrong. We also discuss advanced tactics like sending customized pitch decks at scale and how to position yourself as a resource rather than just another salesperson trying to get something. Enjoy 🙂 (00:00) Introduction to Outbound Wizards (00:30) What ViewIn Advisory Does (02:15) Identifying Product-Market Fit (04:00) List Building and Targeting Strategies(05:00) Clay for Data Enrichment (06:00) Messaging and Value Proposition (07:00) Templates vs Strategic Messaging (08:30) Personalization vs Relevance (09:30) Customized Pitch Decks at Scale (12:30) Cold Outreach Mistakes and Lessons (14:00) Future of Visual Outreach with AI Tools (16:50) Account-Based Marketing Approach (18:00) Being a Resource to Prospects (19:00) Email Deliverability Tips 🔗 CONNECT WITH DAVID 👥 LinkedIn 💻 Website 📧 Email - david@viewinadvisory.com  🔗 CONNECT WITH SAURAV 🎥 YouTube Channel 🐦 X (Twitter)📸 Instagram 💻 Website👥 LinkedIn📧 Email - saurabh@salesrobot.co 🙏 LEAVE A REVIEW  If you enjoyed listening to the podcast, we'd love for you to leave a 5-star review on Apple Podcasts to help others discover the show :) https://podcasts.apple.com/podcast/outbound-wizards-by-salesrobot/id1837922764 👋🏼 GET IN TOUCH  You can also reach out with any feedback, ideas or thoughts about the lessons you've learned from the episodes on my email.

    16 min
  • 7 Episodes

About

This podcast is for anyone curious about the fast-growing world of GTM Engineering — whether you’re an SDR, RevOps pro, or just getting started. We break down the latest news, from Clay’s $3.1B valuation to cutting-edge workflows and Clay tables lighting up LinkedIn. Tune in for real case studies from startups, mid-market teams, and enterprises that are redefining how go-to-market gets done.

Information