Smarter Podcasting: Making Podcasts Better

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Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.  Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

  1. TIPS: How To Overcome Setbacks in Podcasting Q&A

    2D AGO

    TIPS: How To Overcome Setbacks in Podcasting Q&A

    “Choose one thing that you want to focus on. Start saying no to everything else politely. Make everything you do about that one thing and I guarantee you’ll be successful.” That’s the biggest lesson I’ve learned in my journey of turning a hobby podcast into a full-time business. Today, I opened up about the setbacks, surprises, and wins I’ve had along the way—from starting with one microphone in my living room, to working with RMIT Vietnam on an international project, to facing a health scare that changed my perspective on life and business. I loved recording this because it gave me a chance to reflect on just how far things have come, and to share openly the mistakes, detours, and lessons that shaped Seven Million Bikes Podcasts into what it is today. Key Talking Points How I turned podcasting from a hobby into a business in Vietnam.The setbacks of COVID-19, losing my job, and becoming a “yes man.”The turning point when I chose to focus on podcast production only.Big wins in 2024, including international projects and awards.My MS diagnosis, how it affected me, and why it pushed me to finally open a studio.Chapters and Timestamps [04:00] Moving to Vietnam & charity work – Building schools, raising funds, and life before podcasting.[08:00] Starting Seven Million Bikes – Why I launched the show, the name story, and early struggles.[13:00] Surviving COVID and saying yes to everything – Online shows, too many jobs, and burnout.[17:00] Refocusing on one thing – Choosing podcast production, rebranding, and winning awards.[23:00] Health scare & new beginnings – MS diagnosis, opening the podcast studio, and lessons learned. Send us a text Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    19 min
  2. TIPS: How To Overcome Setbacks in Podcasting

    5D AGO

    TIPS: How To Overcome Setbacks in Podcasting

    Choose one thing that you want to focus on. Start saying no to everything else politely. Make everything you do about that one thing and I guarantee you’ll be successful.” That’s the biggest lesson I’ve learned in my journey of turning a hobby podcast into a full-time business. Today, I opened up about the setbacks, surprises, and wins I’ve had along the way—from starting with one microphone in my living room, to working with RMIT Vietnam on an international project, to facing a health scare that changed my perspective on life and business. I loved recording this because it gave me a chance to reflect on just how far things have come, and to share openly the mistakes, detours, and lessons that shaped Seven Million Bikes Podcasts into what it is today. Key Talking Points How I turned podcasting from a hobby into a business in Vietnam.The setbacks of COVID-19, losing my job, and becoming a “yes man.”The turning point when I chose to focus on podcast production only.Big wins in 2024, including international projects and awards.My MS diagnosis, how it affected me, and why it pushed me to finally open a studio.Chapters and Timestamps [04:00] Moving to Vietnam & charity work – Building schools, raising funds, and life before podcasting.[08:00] Starting Seven Million Bikes – Why I launched the show, the name story, and early struggles.[13:00] Surviving COVID and saying yes to everything – Online shows, too many jobs, and burnout.[17:00] Refocusing on one thing – Choosing podcast production, rebranding, and winning awards.[23:00] Health scare & new beginnings – MS diagnosis, opening the podcast studio, and lessons learned.Send us a text Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    35 min
  3. PodPast : EQUIPMENT: Maono PDX200 Vs Shure SM57 Review : INCREDIBLE results!

    SEP 25

    PodPast : EQUIPMENT: Maono PDX200 Vs Shure SM57 Review : INCREDIBLE results!

    I've got something special to share with you – an honest review of the Maono PD200X Microphone that's making waves in the content creation world. Join me on this audio journey as we unbox the dynamic Maono PD200X, a versatile USB/XLR microphone with a unique glowing band that sets it apart from the rest. I'll walk you through its technical specifications, ergonomic design, and the powerful Maono Link app, which offers full audio control. And here's the exciting part – I'll compare the PD200X head-to-head with popular contenders like the Shure PGA58, Shure SM57, and Audix F50s, to see how it stacks up. From podcasting and vlogging to streaming and video conferences, I'll share my real-world experiences with the PD200X. Plus, we'll explore the Maono Link app's features, including compression, limiting, and EQ adjustments. No fluff, no hype, just honest insights into the pros and cons of the Maono PD200X.  Find timestamps below to navigate through the episode with ease. By the end, you'll have all the info you need to decide if this mic is the perfect match for your content creation needs. Timestamps: 00:00 - Introduction: Discover the Maono PD200X 01:25 - Unboxing the Mic: Sleek design and glowing band 03:15 - Ergonomics and Build Quality: A closer look 04:50 - Maono Link App: Take control of your audio 06:30 - Audio Quality Comparison: PD200X vs. the competition 09:10 - Real-World Applications: Putting it to the test 11:05 - Pros and Cons: Honest insights 13:00 - Final Verdict: Is the Maono PD200X right for you? 14:30 - Conclusion: Embrace the audio revolution with the PD200X Send us a text Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    17 min
  4. AUDIT: From Brain Surgery to Podcast Success with Tim Guest

    SEP 22

    AUDIT: From Brain Surgery to Podcast Success with Tim Guest

    “I didn’t start this podcast for fame or money — I started it as a tool to help other men.” – Tim  When I sat down with Tim Guest for this podcast audit, I knew it would be special. His story is inspiring — from brain surgery in 2020 to completing an Ironman and building The Comeback Plan. What impressed me even more was that his podcast is already in the top 5% globally, yet there are still small changes that could take it to another level. This episode reminded me that even strong shows can benefit from a fresh perspective. Tim has nailed his niche and his mission, but we uncovered a few challenges in branding, sound, and structure that many podcasters face. In this audit, I shared tips that any podcaster can use to improve their show. 5 Key Talking Points Why a clear name and bold artwork are critical for podcast discoverability.How show notes and blog posts can boost SEO and attract new listeners.The impact of audio quality and filler words on listener engagement.Why the first 30 seconds of an episode matter more than anything else.How a simple, host-driven call-to-action can grow your audience faster.Chapters & Timestamps  [00:00] – Introduction and Tim’s inspiring backstory  [05:00] – What inspired him to start The Comeback Podcast  [10:00] – Early wins: downloads, niche, and audience connection  [16:00] – Audit insights: branding, artwork, and the importance of a website  [24:00] – Audio quality, filler words, and editing for impact  [35:00] – Structuring episodes for engagement and growth Send us a text Email me (niall@sevenmillionbikes.com) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    41 min

  5. SEP 18

    PodPast : EQUIPMENT: Finding the Perfect Fit: Selecting the Right Podcast Headphones for You

    In this episode, we explore the benefits and different types of podcast headphones available. We discuss the importance of features like sound isolation, comfort, and accurate audio monitoring in enhancing your podcasting experience and improving sound quality. Here are five key talking points for this episode: Headphone Features for Podcasters: Understand the importance of sound isolation, comfort, and accurate audio monitoring in choosing the right podcasting headphones.Wired vs. Wireless: Explore the advantages and potential drawbacks of wired and wireless headphones to determine which suits your podcasting setup best.Headphones with Built-in Microphones: Examine the pros and cons of headphones that include built-in microphones for convenience versus dedicated external mics.Headphone Recommendations: Review budget-friendly, midrange, and high-end headphone options, including Sennheiser HD 280 Pro, Audio Technica BPHS One, Audio Technica ATHM 50 X, Sony WH 1000 XM Four, and Audiz LCD Two.Compatibility Considerations: Learn how to ensure your headphones are compatible with your podcasting equipment and setup for optimal performance.Send us a text

    22 min

  6. SEP 11

    PodPast : EQUIPMENT: How To Choose The Best Podcast Microphones For Any Budget

    In this episode, I provide a comprehensive guide to choosing the best podcast microphone for any budget. Whether you're a beginner or an experienced podcaster, this episode covers various microphone options, explains the differences between dynamic and condenser mics, and compares USB and XLR connectivity.   I also shares recommendations for budget-friendly, mid-range, and high-end microphones, highlighting their features and performance. You'll gain insights into microphone types, connectivity options, and factors to consider for optimal sound quality in their podcast recordings. Key Takeaways and the time: - Different microphone types: Condenser and dynamic microphones [00:09:00] - Pros and cons of condenser and dynamic microphones [00:10:00] - USB microphones offer easy setup and portability, while XLR microphones provide professional quality but require additional equipment [00:11:00] - Budget-friendly microphones: Shure SM57, Audio Technica ATR2100X USB, Samsung Q2U [00:13:00] - Mid-range microphone options: Audio Technica AT2020, Rode NT1 [00:17:00] - High-end microphone recommendations: Shure SM7B, Neumann U87Ei [00:19:00] - Factors to consider for optimal sound quality: Accessories, microphone technique, audio editing software [00:22:00] Resources Mentioned: - Descript (audio editing software) [00:24:00] - SpeakPipe (platform for leaving voice messages) [00:26:00] - sevenmillionbikes.com (host's website for resources, courses, and services) Send us a text Book a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    26 min
  7. 5 Podcasting Questions Every Podcaster Needs Answered

    SEP 8

    5 Podcasting Questions Every Podcaster Needs Answered

    This Q&A episode was a little different because instead of gathering listener questions, I turned to my best mate — ChatGPT — to ask me five questions about podcasting. Honestly, I had no idea what was coming, but the questions were spot-on and got me thinking deeply about what works and what doesn’t in podcasting. I shared lessons I’ve learned from years of trial, error, and growth, along with practical advice for podcasters at any stage. What I love about this format is that it forces me to reflect on what I actually believe, and not just what I’ve read or heard. Key Talking Points Pivoting Your Podcast – When downloads decline and engagement drops, it’s time to rethink your format or content. The Social Media Trap – Posting endlessly won’t grow your audience; instead, invest in organic marketing or podcast-specific ads. Starting from Scratch – The best advice is simple: just start. Don’t wait for the perfect gear or setup. Sponsorship Without Huge Numbers – Small podcasts can still win sponsors by being niche, creative, and packaging their value. Building Listener Loyalty – Make your audience feel like they’re part of a club—give them a name and bring them along for the ride. Chapters & Timestamps [00:00] – Introduction & why this episode is different [02:00] – How to know when to pivot your podcast [05:00] – The one thing podcasters waste time on [08:00] – What I’d do differently if starting today [10:00] – How small podcasts can attract sponsors [12:00] – The best way to keep listeners coming back Send us a text Book a Discovery Call with me! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    19 min

  8. SEP 4

    PodPast : CONTENT: How To Build Trust And Connection With Your Audience

    "Good podcasting is about generously communicating and showing up for your listener and being able to deliver them really good value. " - Mark Steadman If you’re a podcaster, new or experienced, this podpast episode will change the way you approach your craft.  This episode with Mark Steadman was an absolute masterclass in podcasting. His insights on putting the listener first have completely reshaped the way I think about crafting episodes. I’ve always believed in respecting the listener’s time, but Mark took it to a whole new level—showing how everything from mic technique to episode titles plays a role in delivering a great experience. One of my biggest takeaways was how powerful it is to speak directly to one listener rather than addressing a broad audience. That subtle shift in language builds a stronger connection and trust. Also, his thoughts on sharpening the axe before starting—a lesson I’ve often ignored—really resonated. I tend to jump in headfirst, but Mark’s advice on preparation is something I’ll be applying moving forward. Key Takeaways Respect the Listener’s Time – Your audience is giving up their valuable time for you. Don’t waste it with poor audio quality or irrelevant content.  Put the Listener First – From your content to your marketing, everything should be designed with your audience in mind.  Titles & Show Notes Matter – Your episode title and description should grab attention and be optimized for searchability.  Speak to One Listener – Use singular language (“you” instead of “guys”) to build a stronger connection.  Preparation Makes a Difference – Spending time planning your podcast (listener persona, content structure, etc.) will save you time and improve quality in the long run.  Chapters & Timestamps 02:00 - Why Everything is About the Listener – The key to a great podcast. 07:00 - Respecting the Listener’s Time – Why quality matters. 10:00 - Speaking to One Listener – How language builds connection. 19:00 - The Importance of Preparation – How planning saves time. 26:00 - Creating Engaging Titles & Show Notes – How to make your episodes discoverable. 37:00 - Final Thoughts & Takeaways – Wrapping up with key lessons.  Send us a text Book a Discovery Call with me! Sign up for Descript now! Need a stunning new logo for your brand? Or maybe a short animation?Whatever you need, you can find it on Fiverr.I’ve been using Fiverr for years for everything from ordering YouTube thumbnails, translation services, keyword research, writing SEO articles to Canva designs and more!

    44 min
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Ratings & Reviews

5
out of 5
4 Ratings

About

Welcome to Smarter Podcasting, by Niall Mackay, The Podcast Guy, founder of Seven Million Bikes Podcasts. Niall has years of experience in podcasting, producing, editing, and hosting podcasts in various fields. He’s now on a mission to help podcasters create, publish, and build their communities through podcasting by sharing the techniques and lessons he’s learned. The show is designed to provide valuable insights and practical tips for any podcaster, whether they are individuals or businesses. Niall shares his tried and tested techniques for creating, publishing, and building a show, along with success stories of his own and his clients’ podcasts.  Whether you’re interested in starting a podcast or improving an existing one, Smarter Podcasting is a great free resource to help you. Join Niall on this podcasting journey by subscribing or following Smarter Podcasting today.

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