Listen now on Spotify or YouTube. When Dane Sawyer came across Roland Swiss Pastry & Bakery, he wasn’t looking to buy a food business. In fact, he told every broker he wanted nothing to do with food. But Roland wasn’t just any bakery. It was a 60-year Houston institution founded by a Swiss craftsman in the 1960s, someone who once rented a pizza shop’s oven at night to bake gingerbread houses because it was the only one he could find. Today, Dane is the third-generation owner, running a 95% wholesale, 5% retail operation that supplies pastries and desserts to hotels, convention centers, stadiums, and coffee shops across the city. In this episode, Dane shares how he stepped into a business with decades of history, why the bakery’s danishes “can’t be copied,” and what it really takes to keep an artisanal operation running day and night. We talk about the challenges of managing inventory and labor in a 24-hour kitchen, how standing orders and smart pricing stabilized the business, and why owning a bakery is one of the hardest, but most rewarding, ways to build something that lasts. Key Takeaways * Artisanal moat: Unique, documented recipes + a veteran team (20–25+ year tenures) make the product hard to replicate. * Wholesale first: ~95% wholesale / 5% retail; hotels, convention centers, and stadiums drive predictable volume. * Operational rhythm: Offset shifts keep six stacked ovens humming; early crew starts ~2:00 a.m. for coffee shop runs. * Volume at a glance: ~50 dozen jumbo muffins/day, ~100 dozen danishes/day, ~20 sheet cakes/day, plus handheld desserts. * Inventory strategy: Standing orders (with a 15% discount) create baseline demand; extra buffer handles last-minute hotel spikes. * Pricing to market: Benchmarking against broadline distributors and on-route intel unlocked price resets without churn. * Distribution control: In-house delivery preserves freshness and quality control, harder, but part of the brand. * Cost focus: COGS, labor scheduling, route optimization, and van maintenance are the weekly KPIs that matter. * Owner reality: Bakeries aren’t “mailbox money”, expect time intensity, but also addictive fulfillment. * Process over playbooks: No EOS; Dane leans on his Lean Six Sigma background to build living SOPs as issues arise. Where to find Dane Sawyer and Roland’s Swiss Pastry & Bakery: * Linkedin: https://www.linkedin.com/in/dane-sawyer-muffin-man-86babb1ab/ * Website: https://www.rolandsswissbakery.com/ In this interview, we discuss: * 00:00 Origin Story of Roland’s Swiss Bakery * 1:53 What Makes Swiss & European Pastries Unique * 3:30 Why Buy a Bakery * 5:04 How Wholesale Became 95% of Revenue * 7:01 Supplying Houston’s Stadiums & Hotels * 8:23 A Day in the Life at the Bakery * 10:04 Production Volume & Operations * 12:36 Managing Costs & Delivery Logistics * 14:06 Building Culture with a Longtime Team * 17:16 Optimizing Inventory & Standing Orders * 19:53 Lessons from Owning a Bakery This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit smb15.substack.com
