16 episodes

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

SMplified: Software Marketing Made Simple MediaDev

    • Business

Your software solution can be the next innovation that changes the world. Don't let the thought of marketing hold you back. Welcome to the SMplified podcast, where we talk about topics that help you navigate the complexities of growing your software business. Hosted by veteran software marketer Liz Lemarchand.

    How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

    How Can I Ensure My Outsourced (OEM) Lead Generation Campaign is Wildly Successful?

    Liz discusses with William Philipps, one of outbound lead generation experts at MediaDev, insights and tips on how to ensure the success of a lead generation program targeting ISV-OEM.

    • 17 min
    The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

    The Truth about Losing B2B Software Sales Deals : Why it’s Not About Price

    Ryan Sorley, Founder and CEO of DoubleCheck Research, talks about what's more important in the overall scheme of the software solution sales cycle, what sales reps can do better to ensure that more of their leads convert into actual sales, and why they are losing B2B software sales deals.

    • 18 min
    Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales Leads

    Is Social Selling the New Telemarketing? Why Outreach on LinkedIn Cannot Be the Only Tactic You Use to Generate Sales Leads

    Liz explores how social selling is parallel to telemarketing and shares valuable tips on how to have a more effective outreach strategy in this new podcast episode.

    • 10 min
    How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

    How Market Intelligence Reports are Crucial to Any Sales Person’s Bag of Tools

    William Philipps, one of MediaDev’s Senior Lead Generation and Social Selling Executives, gives his insight on using market intelligence to enhance sales outreach to generate more (and better quality) leads.

    • 11 min
    How To Be Authentic When Marketing Software

    How To Be Authentic When Marketing Software

    In this quick episode, Liz gives us insights on what it means and how to be authentic when marketing software.

    • 5 min
    How to Create B2B Software Content that’s Fun – Is it Even Possible?

    How to Create B2B Software Content that’s Fun – Is it Even Possible?

    Liz talks with Bernadette Wilson who is an ISV Content Writer for the DevPro Journal. Learn as she shares tips on how to create B2B software content that's engaging for your target persona.

    • 25 min

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