117 episodes

Provocative questions, innovative models, and new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust.

Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action.

Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.

Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/.

So Here’s Your Challenge Randall Craig

    • Business

Provocative questions, innovative models, and new thinking on growing your business in a 5-minute action-oriented podcast. Insights on Business Growth, Thought Leadership, Digital Strategy, and Trust.

Each episode focuses on solving one issue, gives perspective, practical tactics and a motivating call to action.

Randall Craig is a serial entrepreneur, former public company executive, and author of 8 books and over 600 articles on business growth. He has advised over 100 major organizations, including global financial institutions, professional service firms, publishers, entrepreneurs, and not-for-profits.

Recognized as #10 in Feedspot’s 30 Best Business Strategy Podcasts list: https://blog.feedspot.com/business_strategy_podcasts/.

    • video
    Digital Addiction

    Digital Addiction

    One of the major downsides of technology is the addictive nature of it: even when we are on vacation, we feel the need to post photos, check others’ Facebook walls, watch TikTok videos, see who has viewed our LinkedIn profiles, and Tweet about what is important to us.  
    Here’s the question: do we do better when we are not always on?  

    • 1 min
    • video
    Being Real (Replacing the Impersonal Corporate Voice)

    Being Real (Replacing the Impersonal Corporate Voice)

    What’s your reaction when you read a company newsletter, instruction manual, or other corporate communication? Do you think it is plastic, anti-septic, and homogenized? If so, you’re like most people — they see corporate-speak as fake, and they can sniff it a mile away.
     

    • 3 min
    • video
    Alternative Options

    Alternative Options

    At any point in your life, have you ever found yourself backed into a corner, uncertain how you were going to proceed?

    • 2 min
    • video
    The Trust Curve: Moving Beyond Commitment

    The Trust Curve: Moving Beyond Commitment

    The Trust Curve is one of the most important Marketing 2.0 concepts around. It states that as trust builds over time, the relationship strengthens and the target person (prospective client, prospective member, prospective employee, etc.) moves through the stages of awareness, preference, trial, and commitment.
    Key marketing question: What happens after Commitment?

    • 4 min
    • video
    Intranet Maturity Model: Strong on the Inside

    Intranet Maturity Model: Strong on the Inside

    Very often marketers look to the logo, web, advertising campaigns, and earned media to execute a brand strategy. But how might they look internally to do the same? Or rather, where might they look internally to do the same?
     

    • 4 min
    • video
    Networking: Give and You Shall Receive

    Networking: Give and You Shall Receive

    Many people are not really comfortable developing new business relationships — or personal ones, for that matter. Yet this skill — networking — is critical to business success whether you do it within your organization, or amongst your peers in a trade association or professional group. It increases your value, and can open the door to any number of new opportunities.
    Unfortunately, many see networking as the collection of business cards at trade shows, or “small talk” at cocktail receptions.
     

    • 3 min

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