So Here’s Your Challenge Randall Craig

One of the major downsides of technology is the addictive nature of it: even when we are on vacation, we feel the need to post photos, check others’ Facebook walls, watch TikTok videos, see who has viewed our LinkedIn profiles, and Tweet about what is important to us.  
Here’s the question: do we do better when we are not always on?  

What’s your reaction when you read a company newsletter, instruction manual, or other corporate communication? Do you think it is plastic, anti-septic, and homogenized? If so, you’re like most people — they see corporate-speak as fake, and they can sniff it a mile away.
 

At any point in your life, have you ever found yourself backed into a corner, uncertain how you were going to proceed?

The Trust Curve is one of the most important Marketing 2.0 concepts around. It states that as trust builds over time, the relationship strengthens and the target person (prospective client, prospective member, prospective employee, etc.) moves through the stages of awareness, preference, trial, and commitment.
Key marketing question: What happens after Commitment?

Very often marketers look to the logo, web, advertising campaigns, and earned media to execute a brand strategy. But how might they look internally to do the same? Or rather, where might they look internally to do the same?
 

Many people are not really comfortable developing new business relationships — or personal ones, for that matter. Yet this skill — networking — is critical to business success whether you do it within your organization, or amongst your peers in a trade association or professional group. It increases your value, and can open the door to any number of new opportunities.
Unfortunately, many see networking as the collection of business cards at trade shows, or “small talk” at cocktail receptions.