So Here’s Your Challenge Randall Craig

With all of the wheel-spinning and effort spent on social media, wouldn’t it be nice to actually use it to grow sales? Not improve awareness, develop the brand, help with marketing, or “continue the conversation”. But actually sell.

 

Project managers the world over build Gantt charts, PERT charts, Work Breakdown Structures.  They focus on delivering on-time, on-budget. No matter your role, is there something that can be learned from the profession of project management?

How do you determine the ROI on your marketing and sales investments?

Unfortunately, most marketers focus on the conversion rate - say 5%.  But this is a fundamental error: what about the other 95 per cent that haven't converted? What can be done about them?

 

Gutless and spineless…and afraid of the marketplace of ideas.  These are not exactly the attributes that most organizations (or people) aspire to. Yet most have a Social Media strategy that conveys precisely that. 

You invest in events, send out emails, educate, and send invoices.  But how well do you really know your target audience?  

Beyond the basic demographics, perhaps not as well as you might think...

Have you ever spent time staring at your blank screen, wondering what your next blog post should be about, then staring at the clock, stressing about the looming deadline.  While it’s tempting to think of this problem as writer’s block, it is really a question of process gone wrong.  (Or rather, gone missing.)