32 episodes

Fancy a mini-version of Slush once a week from the comfort of your sofa or the significantly less comfortable treadmill?

The Soaked by Slush podcast will bring you stories and hands-on advice from the most interesting entrepreneurs, the greatest investors and the serious up and comers of the startup ecosystem, every Thursday. Confirmed guests include Founder of Wikipedia, Jimmy Wales, Ex VP of People & Culture at Reddit, Katelin Holloway and Global Chief Creative Office of Oatly, John Schoolcraft, among others.

Each episode will be packed with interesting stories, rock-solid advice and snippets of wisdom for anyone interested in building or running a company. And of course, some lasers.

Without any further ado we hope you have a listen, subscribe, rate, hate – whatever you feel like, mate!

Soaked by Slush Soaked by Slush

    • Business

Fancy a mini-version of Slush once a week from the comfort of your sofa or the significantly less comfortable treadmill?

The Soaked by Slush podcast will bring you stories and hands-on advice from the most interesting entrepreneurs, the greatest investors and the serious up and comers of the startup ecosystem, every Thursday. Confirmed guests include Founder of Wikipedia, Jimmy Wales, Ex VP of People & Culture at Reddit, Katelin Holloway and Global Chief Creative Office of Oatly, John Schoolcraft, among others.

Each episode will be packed with interesting stories, rock-solid advice and snippets of wisdom for anyone interested in building or running a company. And of course, some lasers.

Without any further ado we hope you have a listen, subscribe, rate, hate – whatever you feel like, mate!

    #23 Wendy Xiao Schadeck & PJ Pärson | Web 3.0, Decentralization & Europe

    #23 Wendy Xiao Schadeck & PJ Pärson | Web 3.0, Decentralization & Europe

    In this episode, Isak and William talked to two Northzone Partners, Pär-Jörgen Pärson and Wendy Xiao Schadeck. Northzone is an early-stage venture capital fund based in Stockholm and New York, with many impressive companies in their portfolio. Many of these are shaping the almost paradigmatic change that the internet, decentralized protocols, and entrepreneurship are facilitating in these times. Some refer to it as Web 3.0. Listen to this episode to find out what that is and what it means for us.
    Expect to learn:
    Why digital decentralization is powerful and will mold the future.
    What might we expect the next big disruptions to be?
    Why Wendy and PJ think Europe has definitely not lost the race vs. China and the US.
    What role will humans and institutions play in a digitally decentralized world?
    Timestamps:
    1:15 Intros
    5:05 Why now is the most exciting time for entrepreneurship
    8:35 E-commerce in Europe
    9:50 Web 3.0
    15:25 Bitcoin and media narratives about cryptos
    21:25 Institutions vs. protocols, humans vs. algorithms
    28:20 Discussion on the 4th Industrial Revolution
    32:00 “The word finance shouldn’t even exist”
    39:50 Stakeholder ownership
    41:05 What is Europe’s role in this change?
    44:05 “Europe is not the underdog anymore.”

    • 45 min
    #22 Martin Mignot | European tech: where are the giants?

    #22 Martin Mignot | European tech: where are the giants?

    Europe is a wonderful place, I think we can agree on that. I could spend all day listing reasons why, but then again this is just an episode description. However, some people are claiming that the jury is in regarding the state of European tech. Europe lost the race. Pack your bags. Martin Mignot, Partner at Index Ventures, begs to differ. He has worked with many rising European companies like Revolut, Deliveroo, and BlaBlaCar, and sees a bright future for European innovation. Listen to this episode to find out exactly what Martin means, and why.
    Expect to learn:
    Why does Martin think Europe is a great place for Founders?
    What is happening in European tech in 2021 in terms of funding?
    Where are the European tech giants?
    How has the pandemic changed Martin’s future outlook regarding his work?
    Index Ventures' Destination USA podcast: https://www.indexventures.com/resources/destinationusa/podcast/
    01:05 Intro
    03:00 European tech landscape from funding pov, 2021 Q1
    05:10 Role of the pandemic
    07:45 Did Europe lose the battle for platform economies?
    11:00 Why doesn’t Europe have more giants yet?
    13:25 New Index Origins seed fund
    18:35 Discussion on current status quo
    21:05 Martin’s mental models and how the pandemic changed his outlook
    31:00 Is pop culture driving consumer finance?
    36:45 What Martin has learned after 10 years at Index
    42:30 Not Optional campaign and Index Ventures’ new podcast
    ---
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    Shoot us a message or feedback: soaked@slush.org

    • 49 min
    #21 Hanno Renner | Combining purpose with a billion-dollar business

    #21 Hanno Renner | Combining purpose with a billion-dollar business

    “Purpose” and “impact” are not new concepts anymore; millennials have been growing up with and spreading them around for many years now. They might still seem abstract to many people. Until you meet Hanno Renner, Co-Founder and CEO of Personio, to whom the idea of purpose defines the way a business should be run. In this episode, Isak and Oona talk to Hanno about what purpose actually means in practice; for Personio, their employees and investors, and Hanno himself.Expect to learn:
    What does purpose mean in practice for Hanno?
    Why does Hanno compensate his employees with stock ownership?
    Does Hanno see a tension between business and purpose, and how does he deal with it?
    What is Hanno’s approach to dealing with investors?
    00:43 Introduction to Hanno and Personio
    02:00 What is purpose-driven entrepreneurship?
    05:28 What does purpose mean on a practical level?
    07:24 How important is it drawing those big lines early on?
    09:34 The formal vs. informal of purpose
    13:05 Balance of clear values vs. inclusivity
    15:15 “Scaling purpose”
    20:30 How early should Founders start thinking about purpose?
    22:30 Struggles with the practical aspects of purpose
    24:54 Millenials as employees: is purpose enough?
    28:18 Hannos’ Employee Stock Ownership Plan
    31:25 Investors’ reactions to ESOP
    32:45 Investor influence in and attitude towards purpose-driven entrepreneurship
    34:55 What could investors do better to enable sustainability and purpose?
    36:43 More on Hanno’s thoughts about investor relations

    • 41 min
    #20 Sofia Nunes | How to feed and grow culture

    #20 Sofia Nunes | How to feed and grow culture

    Sofia Nunes is the Co-Founder and Head of Culture at Mambu, which is a combination that isn’t often seen. In fact, some would question whether or not culture is something a Founding team should even be thinking about. Sofia Nunes and Mambu, on the other hand, have put culture in the centre right from the start. In this episode, she shares her insights into why that is, what she thinks company culture is, and how it should be scaled up when your company scales up.
    Expect to learn:
    Why should culture be thought about right from the start?
    How to manage culture when scaling up a company?
    How to manage culture in a remote-work era? What is the role of serendipity?
    Can company culture become too suffocating or cultish?
    Timestamps:


    00:30 Intro
    01:05 How did Sofia become co-founder and Head of Culture?
    02:50 How does Sofia define culture?
    03:43 Culture at Mambu
    05:20 How much of culture happens organically?
    09:23 How do you scale culture?
    12:45 What is it like for a new Mambuvian to come into the team?
    15:00 How to maintain a genuine grassroots perspective of culture?
    18:33 Serendipity and culture
    22:43 Changes in culture introduced by the pandemic
    25:57 How does Mambu measure engagement and employee satisfaction?
    31:55 Can culture become too suffocating?
    36:19 How to deal with brilliant jerks
    39:34 Clashes between business goals and culture?

    • 41 min
    #19 Nick Dahl | Growth Lessons from Truecaller and Spotify

    #19 Nick Dahl | Growth Lessons from Truecaller and Spotify

    Let’s talk about growth. Or, I mean, we did already. With Nick Dahl, Spotify’s Growth Strategy Lead and Truecaller’s ex Head of Growth. Nick is an excellent example of how to think about startup growth in a modern and analytical way. In this episode, he gives great insights and frameworks on how to approach growth and make it work for you. We delve into both Nick’s personal stories from Spotify and Truecaller, as well as his insights into how to think about growing your own company, at different points in the company life-cycle.

    Expect to learn:
    How to approach growth across different stages of the company life cycle
    What is growth hacking and how do you growth hack?
    How to approach growth in a systematic way and how Nick has done that at Truecaller and Spotify.
    How involved should a Founder/CEO be in growth, and should it ever leave the founder’s table?


    00:20 Intro of Nick
    1:30 Defining Growth
    04:00 How engaged should a CEO be in growth?
    05:00 What are the day-to-day responsibilities or a Head of Growth?
    07:20 Approaches to growth for early stage startups
    09:10 Growth hacking – what is it actually?
    13:35 Being systematic with growth
    16:45 How do growth strategies change along the way?
    19:15 How is growth affected by funding rounds?
    21:10 Differences in growth in B2C, B2B, platform etc.
    22:40 How Nick approached growth at Truecaller and Spotify?
    28:00 How was the growth team built at Truecaller and Spotify?
    32:10 Is there a difference in Customer acquisition cost in developing markets vs Nordic countries or the US?
    33:10 What other hires need to be done before the Head of Growth?
    35:18 Should growth never truly leave the Founder’s table?
    36:38 “John Schoolcraft’s – ‘you don’t need data or a marketing team – just try things.’”
    38:58 Role of creativity in growth?
    40:00 Good resources to learn about growth

    Have a listen, subscribe, rate, hate – whatever you feel like, mate. New episodes with the most interesting people in the world, every Thursday.
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    Slush...

    • 43 min
    #18 April Dunford | Product positioning done right

    #18 April Dunford | Product positioning done right

    When Founders build a product, they are quite literally creating a new thing in the world. Part of that creative process is – as strange as it may sound – defining what the product actually is. What does it do? Who is it for? What can it be used for? How should it be thought about? This process is often called product positioning, and there are only a few voices in the world who talk about it as astutely and interestingly as April Dunford. In this episode, we delve into the dos and don’ts of product positioning, and how Founders can learn to think about it at the right time, namely, right now. Expect to learn:
    What are the most important questions to ask yourself when positioning your product?
    What examples are there of successful product positioning?
    What is product positioning not? How does it differ from branding?
    How should Founders think about their competition? What are “ghost” competitors?
    How do you identify the need for repositioning?
    00:25: Introduction
    01:20 How did April get into product positioning?
    03:55 What is April’s product positioning methodology?
    08:15 What are “ghost competitors?
    11:55 The importance of identifying competitors’ positioning
    14:15 Why product positioning is important
    16:15 Branding vs product positioning
    19:56 First steps in product positioning
    22:40 Arm and Hammer baking soda example
    25:17 Differences in product positioning in B2C and B2B
    29:19 Pitfalls in product positioning
    33:25 Who owns product positioning in a company?
    37:20 How should an early-stage startup identify the need to reposition their product?
    40:25 Final tips
    Have a listen, subscribe, rate, hate – whatever you feel like, mate. New episodes with the most interesting people in the world, every Thursday!

    • 43 min

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