30 episodes

Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today.

Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.

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    • Business

Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today.

Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.

    EP. 030- Marketing With Empathy

    EP. 030- Marketing With Empathy

    If you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences.

    Hosted by: Mantas Ciuksys

    Guest: Monica Raszyk

    Find our podcast on multiple platforms

    Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

    Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

    Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

    Connect with us

    socialbakers.com

    Facebook https://www.facebook.com/socialbakers

    Twitter https://twitter.com/socialbakers

    Instagram https://www.instagram.com/socialbakers

    • 42 min
    EP. 029- Holiday Marketing: The Quarantine Edition

    EP. 029- Holiday Marketing: The Quarantine Edition

    Today’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals.

    You can download the eSports study referenced in the podcast here:

    www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020

    Hosted by: Mantas Ciuksys

    Guest: Nardo Vogt

    Find our podcast on multiple platforms

    Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

    Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

    Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

    Connect with us

    socialbakers.com

    Facebook https://www.facebook.com/socialbakers

    Twitter https://twitter.com/socialbakers

    Instagram https://www.instagram.com/socialbakers

    • 32 min
    EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson

    EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson

    Today, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people.

    Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com

    Links Mentioned:

    https://messengerfunnels.com

    https://botacademy.com

    Hosted by: Mantas Ciuksys

    Guest: Mary Kathryn Johnson

    Find our podcast on multiple platforms

    Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

    Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

    Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

    Connect with us

    socialbakers.com

    Facebook https://www.facebook.com/socialbakers

    Twitter https://twitter.com/socialbakers

    Instagram https://www.instagram.com/socialbakers

    LinkedIn https://www.linkedin.com/company/socialbakers-com

    • 23 min
    EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha

    EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha

    In this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data.

    Key discussion topics include:


    Recent changes in data privacy
    Data Challenges
    CMOs #1 priority with data intelligence
    Impact of COVID-19 on data

    Links Mentioned

    - About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it

    - Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web

    - Digimind Resources Center: https://www.digimind.com/en/resources

    - Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19

    Hosted by: Mantas Ciuksys

    Guest: Aurelien Blaha

    Find our podcast on multiple platforms

    Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

    Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

    Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

    Connect with us

    socialbakers.com

    Facebook https://www.facebook.com/socialbakers

    Twitter https://twitter.com/socialbakers

    Instagram https://www.instagram.com/socialbakers

    LinkedIn https://www.linkedin.com/company/socialbakers-com

    • 49 min
    EP. 026- The State of Social Media in China with Alex Duncan

    EP. 026- The State of Social Media in China with Alex Duncan

    In this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China.

    Key discussion topics include:


    The role of KAWO
    How social media is different in China
    The wall business encounter when starting marketing in China
    Marketing Challenges


    https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf

    Hosted by: Mantas Ciuksys

    Guest: Alex Duncan

    Find our podcast on multiple platforms

    Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

    Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

    Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

    Connect with us

    socialbakers.com

    Facebook https://www.facebook.com/socialbakers

    Twitter https://twitter.com/socialbakers

    Instagram https://www.instagram.com/socialbakers

    LinkedIn https://www.linkedin.com/company/socialbakers-com

    • 48 min
    EP. 025- LinkedIn Essentials: How to Start and Scale with Gabriel Ehrlich

    EP. 025- LinkedIn Essentials: How to Start and Scale with Gabriel Ehrlich

    In this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic.

    Key discussion topics include:


    How to enter LinkedIn marketing without the risk of failure
    How LinkedIn is changing
    Steps and processes you will need to start and scale
    One area businesses often overlook with B2B marketing

    Hosted by: Mantas Ciuksys

    Guest: Gabriel Ehrlich

    Find our podcast on multiple platforms

    Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954

    Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers

    Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg

    Connect with us

    socialbakers.com

    Facebook https://www.facebook.com/socialbakers

    Twitter https://twitter.com/socialbakers

    Instagram https://www.instagram.com/socialbakers

    LinkedIn https://www.linkedin.com/company/socialbakers-com

    • 33 min

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