Social Cast Social Cast
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- Business
Uncover everything you need to know about the latest social media marketing trends. Join the Socialbakers hosts and guest experts in conversations that dive deep into topics vital to marketers today.
Socialbakers is a trusted marketing partner to enterprise brands, including over 100 companies on the list of Fortune Global 500. Leveraging the industry’s largest social media data-set and machine learning, Socialbakers’ unified marketing platform helps brands ensure their investment in social media is delivering real business impact.
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EP. 030- Marketing With Empathy
If you want to truly deliver the kind of experiences your customers expect, the only way of getting there is through empathy.In this episode, we discuss how marketers can become better listeners by leveraging the right tools and strategies in order to create next-level marketing and care experiences.
Hosted by: Mantas Ciuksys
Guest: Monica Raszyk
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers -
EP. 029- Holiday Marketing: The Quarantine Edition
Today’s episode is about the unusual holiday season that marketers are facing this year. We speak about what’s driving marketing and consumer decisions during these final weeks of the year, what kind of tactics will be more common this year, and what will be the deciding factors for businesses that start 2021 stronger than their rivals.
You can download the eSports study referenced in the podcast here:
www.socialbakers.com/blog/sports-vs-esports-social-media-report-2020
Hosted by: Mantas Ciuksys
Guest: Nardo Vogt
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers -
EP. 028- Avoiding Awkward Chatbot Conversations with Mary Kathryn Johnson
Today, we’re speaking with Mary Kathryn Johnson about how to make messaging automation a part of your business strategy. We discuss the challenges everyone should consider when starting, we touch on how messaging is different from traditional channels like email, and how to set up your chatbot conversations in a way that really connects with people.
Mary Kathryn Johnson is an author, entrepreneur, and expert on messaging automation and chatbot implementation. You can catch her work at www.marykathrynjohnson.com
Links Mentioned:
https://messengerfunnels.com
https://botacademy.com
Hosted by: Mantas Ciuksys
Guest: Mary Kathryn Johnson
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com -
EP. 027- Data Intelligence in the Age of Data Privacy with Aurelien Blaha
In this episode we talk with CMO at Digimind, Aurelien Blaha, all bout data.
Key discussion topics include:
Recent changes in data privacy
Data Challenges
CMOs #1 priority with data intelligence
Impact of COVID-19 on data
Links Mentioned
- About utility marketing: https://blog.digimind.com/en/trends/what-is-utility-marketing-and-why-you-should-use-it
- Our joint report on Stay-at-home industries: https://landing.digimind.com/en/understanding-the-rise-of-stay-at-home-industries-in-north-america-unlocking-insights-through-social-media-web
- Digimind Resources Center: https://www.digimind.com/en/resources
- Digimind Covid-19 Resources Center: https://www.digimind.com/en/resources/covid-19
Hosted by: Mantas Ciuksys
Guest: Aurelien Blaha
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com -
EP. 026- The State of Social Media in China with Alex Duncan
In this episode we talk with Co-Founder and Product Lead at KAWO, Alex Duncan, about the State of Social Media in China. KAWO is an enterprise social media platform solution for China.
Key discussion topics include:
The role of KAWO
How social media is different in China
The wall business encounter when starting marketing in China
Marketing Challenges
https://assets.kawo.com/KAWO-Ultimate-Intro-to-China-Social-Marketing-v1.pdf
Hosted by: Mantas Ciuksys
Guest: Alex Duncan
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com -
EP. 025- LinkedIn Essentials: How to Start and Scale with Gabriel Ehrlich
In this episode we talk with LinkedIn expert Gabriel Ehrlich on how to start marketing on the platform and best practices. Keep in mind that this episode was recorded before the pandemic.
Key discussion topics include:
How to enter LinkedIn marketing without the risk of failure
How LinkedIn is changing
Steps and processes you will need to start and scale
One area businesses often overlook with B2B marketing
Hosted by: Mantas Ciuksys
Guest: Gabriel Ehrlich
Find our podcast on multiple platforms
Apple Podcasts https://podcasts.apple.com/us/podcast/social-cast/id1477477954
Stitcher https://www.stitcher.com/podcast/socialbakers/socialcast-by-socialbakers
Spotify https://open.spotify.com/show/7KJfBB1mmziU6FG2xQxKq8?si=g1I_cG5oQZWtKYHP5O7Shg
Connect with us
socialbakers.com
Facebook https://www.facebook.com/socialbakers
Twitter https://twitter.com/socialbakers
Instagram https://www.instagram.com/socialbakers
LinkedIn https://www.linkedin.com/company/socialbakers-com