Social Media Made Simple NapoleonCat

In this episode...
"Why are so many brands a hot mess at social media when it comes to explaining their messaging, their services, their products? Typically, it's because they've always focused on themselves."Eloise Leeson-Smith, a linguist and communication expert, discusses the importance of effective communication in social media. She emphasizes the need for businesses to focus on their audience and avoid self-centered messaging. Eloise provides tips for writing compelling social media posts, including using visual elements, measuring readability, and incorporating the word 'you' to engage the audience.
 
About our guest: 
Eloise Leeson-Smith is a strategic Linguist, communications specialist, and expert copywriter, working with companies around the world to close the gap between what they think they’re saying, and what is actually being received by their customers.
With a focus on data-driven communications decisions, language consciousness and critical discourse analysis, Eloise works to help your business to better engage audiences of all kinds.
From public sector bodies to UN agencies to private companies such as Experian and Capgemini, Eloise raises the bar for communications inside and outside your business, for happier staff, excited customers, and a better bottom line. 
When she's not researching, reading, or talking about talking, you can find her weightlifting, hanging out with her husband, and perfecting her spicy margarita. 
 
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P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.

In this episode...
 
We dive into the essentials of a successful content marketing strategy for B2B SaaS companies and analyze how to structure a team to manage diverse content projects across various channels and time zones effectively.
 
Our guest, Michal Leszczynski, shares his insights on building a content team, highlighting key skills and qualities to look for. We also discuss the planning and execution of content campaigns, examine how to measure your online success, and check what tools are indispensable for analytics and optimization. Tune in for expert advice!
 
About our guest: 
Michal Leszczynski
Head of Content Marketing and Partnerships at GetResponse
 
Meet Michal Leszczynski, Head of Content Marketing and Partnerships at GetResponse. With 10+ years of experience, Michal is a seasoned expert in all things online marketing. He’s a prolific writer, skilled webinar host, and engaging public speaker. Outside of business hours, Michal shares his wealth of knowledge as an Email Marketing lecturer at Kozminski University in Warsaw. Get ready to learn from the best!
 
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P.S. As always, if you want more tips for navigating the world of social media, visit our blog at www.napoleoncat.com/blog.

In this episode, we're diving into content marketing. Joining us is Jakub Grajcar, the Content Marketing Manager at ZenPilot, a consulting firm known for helping agencies streamline their project management and stop the endless tool-hopping. He's not just about marketing, though; Jukub is a passionate public speaker and a musician, playing bass in a metal band.
 
On this episode's agenda, we've got topics such as:
📌 How to develop a consistent content strategy for your business?
📌 What's your tip for making your content stand out?
📌 Let's talk about tools for content planning and management.
📌 What about tailoring content for different platforms?
📌 How do you measure the success of your content strategy?
📌 How to best get feedback on your content and adjust your strategy?
📌 What trends do you see shaping the future of content creation and distribution?
 
P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

In this episode of Social Media Made Simple, we’re talking with Kendall Breitman, Community Manager at Riverside.fm, about starting your own branded podcast!

This month's episode is all about building and managing a community, and we're talking about it with Michele Evans. So tune in if you want to grow or build a thriving community for your business! Introducing our guest in her own words: "Navigating through the realms of Community Management, Customer Success, Onboarding, and Operations, I've cultivated a talent for weaving connections across diverse spots and industries. I infuse my personal touch to elevate experiences, consistently aiming to amplify the positive vibes wherever I tread. Leave them better than you found them! — because why not sprinkle a bit of goodness wherever I go? 🌟"You can reach out to Michelle on her LinkedIn.
P.S. As always, if you want tips for navigating the world of social media on our blog: https://cutt.ly/check-out-the-blog

If you missed all the social media trends reports for 2024, worry not! In this podcast episode, we’ve invited Annie-Mai Hodge from Girl Power Marketing, to talk about her prediction for what’s gonna be in this year.