10 episodes

Social Post is your source for social media marketing news, strategies, tactics, and tips for creators and small businesses. Proudly brought to you by the team at MeetEdgar!

Social Post MeetEdgar

    • Business

Social Post is your source for social media marketing news, strategies, tactics, and tips for creators and small businesses. Proudly brought to you by the team at MeetEdgar!

    The Easy Way to Start a Podcast for your Business

    The Easy Way to Start a Podcast for your Business

    Check out the whole post here: https://meetedgar.com/blog/start-a-podcast/ (https://meetedgar.com/blog/start-a-podcast/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=create_podcast)

    Transcript:

    Podcasting is hot right now and we’re not just saying that because we have one 😉

    According to PodCast Insights, there are 30 million podcast episodes and 51% of people in the United States have listened to a podcast! So those customers you want to reach? They probably listen to a podcast.

    And not only are people listening to podcasts, but they are also actively engaged with podcasts. According to that same study from PodCast Insights, 80% of podcast listeners listen to all or more of each podcast episode and podcast listeners listen to an average of 7 shows per week!

    Now, after reading all of that, you might be thinking: “Hey, maybe I should start a podcast too!”

    You might also be thinking, “Where do I even begin?”

    And a few of you might even be thinking, “What the heck is a podcast?”

    Good news, you’re in the right place because we were wondering how to get started ourselves just a few months ago!

    We sat down and asked ourselves, “Hey, how does a small, bootstrapped team put out a really fantastic podcast without spending all of our time on it?”

    And these are the exact steps we took from that conversation to Social Post, our weekly podcast!

    The Format

    If you want to start a podcast as part of your business, the first thing you need to determine is your format.

    There are a few different podcast formats. Here are the top ones you might want to consider for your podcast.

    Interview-Style

    This format is what many listeners think of when they think of podcasts. Interview-style shows feature one or two consistent hosts and a new guest on each episode. Entrepreneurs on Fire with John Lee Dumas and The School of Greatness with Lewis Howes are two popular examples.

    If you do want to start an interview-style podcast, you should make sure there is a common theme, either with your guests or the message you are trying to share with your guests. In the examples above, John Lee Dumas only interviews (you guessed it!), entrepreneurs. While Lewis Howes guests are from a variety of different industries but the common theme is that all his guests share inspiring stories about what makes people great.

    The pros of hosting an Interview-Style podcast is that your audience will hear from different viewpoints and get a well-rounded view of your topics. The cons of this format are that researching guests, scheduling different interviews and pitching to potential guests takes extra time and energy!

    Conversational

    Conversational podcasts have multiple hosts discussing a specific topic in each episode. Call Your Girlfriend hosted by Ann Friedman and Aminatou Sow is a popular conversational podcast where two friends call each other to discuss recent events in pop culture and politics.

    The pros of a conversational podcast are that they are usually less structured, which means less planning is involved. However, you will need to work to make sure your topics remain consistently valuable so your audience stays engaged!

    Solo-Cast

    In a solo-cast podcast, one host shares about a topic. The host can bring in guests occasionally but the main format is the podcaster speaking a monologue about a topic. Bill Burr’s Monday Morning Podcast is an excellent example of a solo-cast.

    One of the biggest pros of a solo-cast is that you don’t have to schedule recordings around anyone else. This makes it much easier if you just want to batch record a month or two of episodes! The cons of a solo-cast is that you’ll be responsible for all of the content as there’s no co-host or guest to lean on!

    Each of these podcasts have pros and cons and

    • 13 min
    10 Ways to Grow Your Podcast

    10 Ways to Grow Your Podcast

    Check out the full post over at https://meetedgar.com/blog/grow-your-podcast/ (https://meetedgar.com/blog/grow-your-podcast/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=grow_podcast)

    Transcript:

    You started a podcast! Congratulations! Those first weeks after a launch are exciting and you might be filled with hope.

    But things can slow down a little after that initial launch and it’s common to see your numbers slow down. That’s when you move from launching a podcast into running a podcast and part of running a podcast is promoting and marketing it so you can see that growth!

    Promoting a podcast is work but it’s also fun! When you love your content, marketing feels good and we know you love your content 😉

    There’s no silver bullet for success in podcasting but there are a few things you can do to grow your podcast. Here are 10 ways to grow your podcast

    1. Dedicate 10-15 minutes every day engaging with your audience

    This may sound very obvious but sometimes the solutions ARE obvious! Taking 10-15 minutes to engage with your audience on social media every day can make a big difference in whether or not that audience stays loyal to you.

    Many people enjoy podcasts because it feels conversational. Listeners often feel like they’re hearing from their good friends when they listen to a podcast so keep that conversation going.

    This doesn’t have to be hard either! It can be as simple as responding to Instagram comments or asking questions and starting conversations on Twitter. Allie Casazza of The Purpose Show takes the time to respond to every Instagram comment. It’s a small touch but it can strengthen the connection between you and your audience.

    2. Listen to your audience

    Your audience will give you feedback, whether or not you listen to them. That feedback might be tough to hear but it’s necessary for growth. You want your audience happy so listen to their concerns and be open to them. Many podcasters simply don’t do this but the ones that do can make fans for life.

    3. Network with other podcasters

    The podcasting community is a friendly one and if you want to get noticed, you’ve got to play nice. Don’t think of other podcasts as your competition. Think of them as your peers! Podcast listeners listen to an average of 7 different shows per week so there’s plenty of room for your podcast too!

    There are many podcasting Facebook groups that are filled with engaged podcasters sharing their advice, asking for support and trading tips. If you find a podcast you really like, share it with your audience because they might like it too. You’re creating goodwill with another podcaster and creating your network of support. Bonus tip! You can use Edgar’s RSS feed to automatically add other podcast episodes straight into your social media schedule.

    4. Pitch yourself as a guest

    Once you start making those connections, you can pitch yourself as a guest on other relevant podcasts. You can even do a mutual trade where you are a guest on their show and they are a guest on your show.

    This is a smart approach as long as you don’t make it strictly promotional. You want to provide value to someone else’s audience. That way the host provides a quality show and their audience hears your expertise, which can pique their interest in your podcast.

    5. Make it easy for your guests to share

    When you have guests on your show, make it really easy for them to share the episode with their audience. Tag them on your own social so they can repost and encourage them to share on their own as well. It’s helpful to create images for each social platform and swipe files so your guests can easily promote their episode.

    6. List your show in podcast directories

    This is something else that is low hanging fruit but lots of people skip this step! You should make it easy for people to

    • 10 min
    The Ultimate Guide to a Successful Podcast Launch

    The Ultimate Guide to a Successful Podcast Launch

    Check out the full post over at https://meetedgar.com/blog/successful-podcast-launch/ (https://meetedgar.com/blog/successful-podcast-launch/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=podcast_launch)

    Transcript:

    Did you know there are about 700,000 active podcasts today and there are more launching every single day! It’s safe to say we might be reaching the “Age of the Podcast.”

    It’s no wonder that podcasts are growing in popularity. They are relatively inexpensive to set up and low-tech so you don’t need to have a huge team to do the heavy lifting. They are also a fantastic way to spread your message and create engaging and valuable content to your audience. Team Edgar has even joined the fun with our newest podcast Social Post!

    We’ve heard from some of our audience that they too are planning to start their own podcasts as well so we’re sharing everything we know about a successful podcast launch.

    First, let’s chat about why your podcast launch is important.

    There are really two reasons you want to plan for and promote a podcast launch.

    The first is straightforward: a great launch can lead to better rankings right out of the gate. iTunes rankings are based on the number of subscriptions, downloads, reviews, and ratings collected in the short period of time following your podcast launch. If you can see a big burst of subscribers, downloads and five-star reviews immediately after you launch, you can see higher rankings and have the opportunity of breaking into that “New and Noteworthy” category.

    The second reason to plan and promote a launch is that it will act as your springboard to build your momentum and keep you consistently growing your podcast fanbase. When you start seeing that success and excitement around your initial launch, it’s natural to want to keep it going.

    Ready for the most successful podcast launch ever? Let’s get to it!

    1. Set a launch date and give yourself a deadline

    Life gets busy! There are projects to complete, family events to attend, meetings to schedule, friends to see and, of course, your favorite Netflix show to binge. If you don’t buckle down and set a date, that podcast might be sitting on the “To Do” list for months or even years!

    Set a hard and fast launch date for your podcast. Write it on your calendar, circle it twice or if you’re a digital person, add a few exclamation points to it

    Once you have that date set, you’ll want to work backward from that date to plan your promotional posts. If you use a category-based scheduling system like MeetEdgar, this is easy to do! Simply view your schedule and find ideal days and times to start promoting your podcast. Create a category for your podcast and drop it into those ideal days and times.

    Now all you need to do is start building that social content.

    2. Create promotional social media content

    Even though you haven’t quite launched, it doesn’t mean you can’t start promoting your podcast and generating buzz about it on social media. Remember, social media is your community and your goal is to build connections and conversations. What better way to drive connection than by sharing what you’re working on?

    There are a few different types of social media posts you can use to build anticipation for your podcast without sounding repetitive.

    Behind the scenes

    People love seeing the inside of someone’s business! Do you have a cool podcasting set-up, a brand new microphone or notes from your interviews? Let your audience see those behind the scenes glimpses.

    Teasers

    While you may not have an entire episode ready to air just yet, you probably have a few recorded that are in editing or maybe you just have your intro recorded or your music ready to go or even a peek at your logo, like podcasting superstar Georgia Hardstark did below. Sharing a look at what’s to..

    • 8 min
    How to Create Click Worthy Social Media Posts

    How to Create Click Worthy Social Media Posts

    Check out the full article at https://meetedgar.com/blog/click-worthy-social-media-posts/ (https://meetedgar.com/blog/click-worthy-social-media-posts/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=clickworthy)

    Transcript:

    Have you ever felt that you’re screaming into the void when you post on social media? You’re not alone. In fact, many brands and business owners struggle to see any engagement on their social posts.

    According to a study by Rival IQ, brands see an average engagement of:

    0.9% on Facebook posts

    1.6% on Instagram posts

    0.048% on Twitter

    Yes, that means on average, most people see less than 2% of engagement on their social media posts.

    Sounds like bad news, right? But WAIT, before you throw your computer out the window out of sheer frustration, there’s good news.

    The good news is that social media is changing and platforms are shifting to encourage users to focus on building community, creating connections and sharing fantastic content.

    As entrepreneurs and brands figure out how to adjust to a changing social media world and refocus on creating real engagement, there’s one thing to note: fantastic content matters more than ever on social media.

    So what makes people stop, click and engage with your social media? How can you create content that is worthy of a click, whether it’s a like, a share, a comment or a link click?

    Let’s break down what makes a social post “click-worthy”?

    The 4 Keys of Content Marketing

    Social media is a form of content marketing and there are four goals of content to keep in mind.

    Content should

    Educate:

    Content that educates teaches your audience something new. It is content that shows your audience how to solve a problem.

    Inspire:

    People are always looking for inspiration and social media is a perfect place to give it to them with a quote, inspirational video or moving story.

    Inform:

    Sharing breaking news, the latest developments in your industry or announcements about your business are a few ways you can create content that informs.

    Entertain:

    At the end of the day, humans love pure entertainment. Content that is humorous, creative or just plain fun is fantastic for content to engage your audience. Think GIFs, funny videos or memes!

    No matter what you post on social media, it should do one of these things for your audience. If it’s not, you might want to rethink why you’re sharing it!

    2. Be personal

    Humans want to connect with other humans, no matter what. The term “authentic” gets thrown around often in social media and while it’s become a bit overused, the underlying need for it still exists. Followers can’t build trust if they don’t feel like they know and like you and followers who don’t trust you won’t engage with your content. So even if you are posting as a business, you can still share your personality or personal story with your posts.

    3. Tell a story

    There’s plenty of science to back up the power of storytelling. Humans are wired to remember stories and social media is a perfect avenue to tell them. Stories have characters, a plot, meaning and most of all, emotional investment. By telling your story or the story of your business, you can connect to your audience emotionally. The story below is Amy Porterfield’s but it’s a story that will resonate with her audience because they may have felt the same emotions she did. She’s drawing her audience in with a story that will build their connection to her.

    4. Test headline strategies

    Copy matters, especially in social media where most people are scrolling past hundreds of content options. Humans have an attention span of about 8 seconds. This means we have a shorter attention span than a goldfish.

    This fact may not necessarily be surprising, it should make a difference in your...

    • 11 min
    5 Easy Ways to Upcycle Your Content

    5 Easy Ways to Upcycle Your Content

    Read the full post here: https://meetedgar.com/blog/easy-ways-upcycle-content/ (https://meetedgar.com/blog/easy-ways-upcycle-content/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=upcycle_content)

    Transcript:

    If you’ve ever been on Pinterest or watched HGTV, you’ve probably heard of “upcycling.” You take an old dresser and stain it and repaint it and you’ve upcycled it! Upcycling is simply the process of taking something old and creating something new or equally more valuable than what it was before.

    And it’s not just for clothes and DIY projects! You can upcycle your content too. Upcycling content is transforming a piece of content for the purpose of adding value and bringing that back into circulation. And, if you’re not doing this already, you really should be because upcycling your content is the smarter way to stay consistent with content, grow your audience and extend your reach.

    Are you seeing these 5 benefits of content curation?

    Why should you upcycle your content?

    Most people suggest upcycling your content because it’s a time-saver and it is! You’ve already spent the time and energy to brainstorm ideas, research content, map it out and put it together so you can skip that part of the process altogether with upcycled content! But there are more benefits than time.

    You save yourself from what we call the “content creation treadmill.” The content creation treadmill is when you are hustling to create so much content that you feel like all you’re doing is creating and pushing it out and then creating more content. When you get stuck in this cycle, it’s hard to tell what’s actually working for you and it’s a one-way ticket to burn out.

    Content upcycling gets you off of that content creation treadmill and gets your content working harder for you.

    While getting off that content creation treadmill is less exhausting, the biggest and most beneficial reason to upcycling content comes down to gambling

    No, we’re not talking about playing poker or hanging out at a racetrack. We’re talking about betting on your content. Not every piece of content you create is going to be a best-performer and that’s ok. We can’t all create winners every single time.

    But you should want to make the most of the winning pieces of content that you do have. That’s the power of content upcycling.

    And when you do upcycle that winning piece of content, you can see even more benefits, such as:

    You’ll have time to create the best content ever

    You have extended reach. People consume content in different ways and upcycled content reaches more audiences who may consume content in a way that’s different from that original core piece of content

    Promotes visibility. You can say the same thing but in different ways. You respect your audience’s learning style.

    What should you upcycle?

    One of the great things about content upcycling is all you need is one really great piece of content. Take a piece of “core” content and then upcycle it from there.

    It can be a blog post, or a podcast episode, an ebook or even a speech you gave at a local networking event. The format of the content doesn’t matter but the content does.

    There are certain types of content that are best for upcycling.

    Evergreen

    Evergreen content is content that is still relevant and valuable, long after it’s been published. In other words, it’s not based on timely trends or news.

    Series

    A series of content that is based around a specific topic can easily be transformed into an upcycled piece of content.

    Authority

    What content shares your thought leadership or your unique way of working? If you have a piece of content that shows off your personal secret sauce to success, it’s perfect to upcycle.

    The key to upcycling content is to avoid...

    • 10 min
    How to A/B Test Your Social Media

    How to A/B Test Your Social Media

    Check out the full post at:

    https://meetedgar.com/blog/ab-test-social-media/ (https://meetedgar.com/blog/ab-test-social-media/?utm_medium=podcast&utm_source=shownotes&utm_campaign=socialpost&utm_content=split_testing)

    Transcript:

    The big question most people have about their social media marketing is, “Will it work?”

    There are hundreds of thousands of articles, videos, and webinars on social media best practices, strategies, calendars, tips, tactics and secrets. You could spend actual years consuming every piece of content about social media marketing that you can find and you might still not have the secret sauce that will work magic on your audience.

    The best way to learn what will really work for your content and your audience is to test it! That’s where A/B testing comes in!

    What Is A/B Testing?

    A/B testing, which is also known as split testing, is a form of research where you test small variations of your marketing to determine what is most effective.

    The key to a great split test is to only test one element at a time. If you try to test multiple elements, you’ll have no idea what works and what doesn’t.

    For example, if you want to split test your social posts for your latest blog post, you could post the exact same headline, link preview and text but split test using different images in each post.

    Or you could use the same link preview, text and image but split test using different headlines.

    But you wouldn’t split test headlines and images in the same test because you wouldn’t be able to tell if it was the headline or the image that was working!

    Why should you A/B test?

    When you first get started with social media marketing, you’re usually making assumptions. Sure, they’re based on best practices but they’re still only assumptions. You’ll never really know what works in your social media until you start testing.

    Also, even if you have been using social media for a while and you feel like you’ve got the hang of it, you should still be A/B testing. Social algorithms are always changing and so is your audience. What worked 6 months ago might not work as well today and the only way you can be certain that it still works is if you test it!

    What can you A/B test?

    You can A/B test just about anything as long as you remember the golden rule of A/B testing: “Only test one element at a time.” 

    1. Text

    The text is one of the most important elements of a social post and it’s a really easy thing to test. You can experiment with different post lengths, emojis, headline formats, etc. Just don’t forget the golden rule or you won’t be able to tell what’s working.

    Pro-Tip: MeetEdgar makes this super easy with our variations feature. You can even create multiple variations with the click of a button with auto-variations. See how it works here.

    2. Visuals 

    You’ve probably heard the statistic that people process visuals 60,000 times faster than text so you know that visuals should be at the top of your list to A/B test. Luckily, there are plenty of options for your visuals. You can A/B test images, or one image and one video or an image and a link preview, videos and GIFs and the list goes on.

    3. Headline and link preview

    If you post links to your blog posts or podcast episodes, experiment with different headlines. Traffic can vary by as much as 500% percent depending on the headline, according to one study. You’ll create more opportunities for your audience to click on your content by testing different headlines.

    4. Hashtags 

    Hashtags started as a Twitter feature but they can now be found on every single platform. You can split test different hashtags such as #contentmarketing or #content and #marketing or A/B test using hashtags and not using hashtags in a post.

    5. Time or day of post

    When is your audience online?

    • 8 min

Customer Reviews

Laura Williamz ,

Short, Engaging and Useful

Thank you for keeping it short! They keep things interesting, useful and on-topic.

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Always invaluable

These quick little bites of information are just so good.
It reminds me of the LKR newsletter back in the day. Digestible and actionable. So glad to see the Podcast this morning. YAY!!!

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