Social Proof

Soapbox Influence

Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.

  1. 12/09/2022

    Hope, Health & Channeling Your Inner Weirdo with Fitness Entrepreneur Brooke Robinson

    Show Notes: (0:49) Introduction to Brooke (3:15) BTRIBALFIT’s Backstory (8:28) Activating Influence  (12:48) The Introspect That Comes with Age (18:21) Repetition Yields Results (19:30) Rewiring Beauty Standards (25:24) Embracing Your Personality (29:53) An Ideal Day (34:00) About the BTRIBALFIT Community (37:47) What Brooke is Currently Consuming (46:20) Closing Thoughts   Links: Beth Stephens Brooke Robinson BTRIBALFIT   Quotes: “That is a huge reason I love to activate people because I see their potential. I see it from start to finish. If you choose dedication and consistency without killing yourself, you’re going to see progress and the results you want. Repetition yields results.” - Brooke Robinson, (9:11)    “If you think about who listens to Social Proof, it’s a strange mix of people who are maybe shopper marketers or they work for a consumer goods company and make decisions related to social media or marketing, then you have individuals who have built a career or side hustle around their influence. We want them to be responsible in terms of how they show up online and build their personal brands.” - Beth Stephens, (16:42)   “This goes back to influence and how you have to relate to that person, that leader, that coach, that fitness instructor, and find commonality. You have to say, ‘I like her, and I’m interested in and relate to what she’s saying.’ That’s where the power of positive influence comes out. You get to unpack and undo some damage.” - Beth Stephens, (22:15)   “There will be women throughout the month that send me a little message, but they will say, ‘I have to be honest, I pressed play, but I just needed to hear your voice and be encouraged.’ They don’t even workout, they just need to hear some motivation that life’s going to be okay and they should be proud.” - Brooke Robinson, (36:29)

    49 min
  2. 11/25/2022

    Transformative Team Building & Connection with Change Agent Tamiko Olabintan

    Show Notes: (1:03) Introduction to Tamiko (3:52) About NextUp (5:59) The Evolution of NextUp (9:12) The Importance of Paying It Forward (14:31) Tamiko’s View on Influence (19:19) Being Self-Aware (26:05) How Tamiko Wields Her Influence (32:17) Influence in Leadership (35:20) The Intricacies of Delivering Influence (37:57) Closing Questions   Links: Beth Stephens Tamiko Olabintan  NextUp   Quotes: “Influence is whatever platform you’re on. People think you have to be this grand person talking on stage to hundreds of thousands of people to have influence. No, you have influence in your immediate circle. You have influence with your friends. You have influence at every level.” - Tamiko Olabintan, (14:41)    “I think when you start to influence is when you have a relationship because you can’t influence somebody that doesn't connect with you…you have to be able to have a relationship and be passionate about something.” - Tamiko Olabintan, (27:08)   “The other thing I would say about influence is knowing who you are and what makes things go and leveraging that to your benefit. Then it influences others because it’s genuine. I think the ones that go viral are usually because they’re authentic.” - Tamiko Olabintan, (30:16)    “Where I’ve had the most success and where people really lean in, whether it’s clients or our team, is when they buy into that energy and that true self.” - Beth Stephens, (31:55)

    40 min
  3. 11/11/2022

    Influence in the Wild: Hot Takes on Influencer Marketing from the Soapbox Squad

    Show Notes: (1:06) Introduction to Natalia (1:31) What Inspired Natalia to Work at Soapbox (2:01) Being an Influencer (4:37) How Being an Influencer Influences Natalia’s Job (5:18) Hot Tips for Getting Hired as an Influencer (6:18) Introduction to Jillian (8:05) How Jillian’s Previous Work Transferred to Soapbox (9:10) The Intricacies of Being a Social Media Manager (11:30) Keeping Content Fresh (12:45) Introduction to Tiffany (14:10) What the Term ‘Sales’ Implies (15:12) Working with Established Brands (18:06) Venturing into the World of Pets (22:46) Introduction to Jordan (23:38) Making the Leap from Education to Marketing (25:24) Most Loved Campaigns (27:10) Prioritizing Diversity and Inclusion (29:51) What Makes an Influencer Notable (32:16) Introduction to Lauren (33:04) Lauren’s Role at Soapbox (35:29) Random Influencer Encounters (37:48) Staying Calm when Things Are Hectic (40:00) Work-Life Balance (41:38) Introduction to Taylor (43:17) How Personalities Affect Work Styles (44:26) The Alluring Sides of Content Creation (45:42) Taking Risks (46:55) The Importance of a Supportive Team (50:24) Speaking Up for Yourself   Links: Beth Stephens Natalia Reneaum Jillian Wirtz Tiffany Metts Jordan Canter McGarrah Lauren Scott Taylor Reese  Soapbox Influence    Quotes: “I love it when influencers write a long pitch for our campaigns. I think that’s so important because I can tell the content is going to reflect how passionate they are about the brand…you can see the difference when influencers actually use the product.” - Natalia Reneaum, (4:37)   “One of the coolest things that has opened my eyes up to the influencer world is saying, ‘We have this product that’s two hard boiled eggs in a package. What do you do with it besides eat it and make it look good?’ And I’ve been surprised by how many recipes or ways that people use these small items.” - Jillian Wirtz, (11:49)   “That’s what I’ve found rewarding is when a client’s happy and you know there’s so many different pieces to serving that client and influencers are the segue to that.” - Lauren Scott, (33:37)   “It’s like the analogy of the duck paddling beneath the water. You don’t really see what’s going on because so much of what we do on behalf of our clients is super frenetic and I think our job is to make it look and feel very smooth and seamless for the client.” - Beth Stephens, (37:26)   “One of the neat things about how we’re structured is that we’re looking to this vast audience across the US and asking, ‘What would you try? What do you think would be neat? What’s the trend and what could we do differently?’” - Beth Stephens, (46:12)

    52 min
5
out of 5
14 Ratings

About

Social Proof is a podcast about influence. In a world where anyone can call themselves an influencer, we dig into what makes certain people so compelling. Join us under the influence: we'll raise our glasses with captivating individuals and dig into what it means to build a personal brand and develop social proof.