Socially Stetson

Stetson K Patton

Welcome to Socially Stetson, the podcast where real talk meets business and marketing strategy! I’m Stetson, a serial entrepreneur sharing the most authentic insights on entrepreneurship, social media marketing, and building a brand that stands out. If you're looking for honest conversations about growing a business, developing effective social media strategies, and showing up authentically, you’re in the right place. From practical tips to behind-the-scenes stories, this podcast is designed for entrepreneurs and marketers who want to keep it real while growing their business.

  1. JUL 8

    How Faith, AI, and My Relationship Coach Are Saving My Business

    It’s time for a solo update — and I’ve got a lot to share. In this episode, I’m walking you through what’s happening behind the scenes in my business: the tension of scaling as a social media manager, how AI is changing everything, and the challenge of pricing services in a way that actually works for small business owners. You’ll also hear about the meaningful projects I’m working on — like partnering with Sharon Decker on economic development in Western NC and following the All-State Youth Choir on tour (total full-circle moment). I’m also shouting out my relationship coach Mara, sharing how I’ve been resetting my nervous system, and why a simple TV detox has helped me focus more, stress less, and reconnect with God in this quieter season of life. Oh — and after four years, I did finally raise the price of my membership. Because the value is next-level, and I want to keep giving you the tools, coaching, and clarity you need to grow with confidence. This one’s part business, part personal, and fully heart-led. If you’re navigating your own season of change, this episode is for you. 🔗 RESOURCES MENTIONED: 📍The Socially Growing Website https://sociallystetson.com/ 🎓 Summer Social Camp https://sociallystetson.com/sociallygrowing/signup 🧠 AI Tool Mentioned: Poppy AI Use my affiliate link to try Poppy AI →  https://start.getpoppy.ai/socially-nKXQd 🤝 Sharon Decker & Western NC Economic Development Projects Learn more:  https://www.sharondecker.com/ 🎤 NC All-State Youth Choir Follow the choir on Instagram →  https://www.instagram.com/asycnc/ 💛 Relationship Coach: Mara Palermo Instagram: @maratpalermo Book a Call with Mara https://link.dreambuildercrm.com/widget/booking/5LKAihU4X7kLBrN1xXoO

    24 min
  2. MAR 18

    Authenticity Advantage: Why Real Stories Outperform Pain-Point Marketing

    I'm sharing my unfiltered thoughts on why social media can feel so isolating (even though I'm literally talking to thousands of people daily), my personal journey navigating business while managing my ADHD brain, and why I believe authenticity is absolutely crushing those "I was broke until I did this" marketing tactics. Plus, I'll get into my recent social media detox (yes, even social media managers need breaks!), how I'm processing a friendship breakup that hit harder than my last relationship ending, and the way my faith has been my anchor through it all. Listen, I've been in the trenches testing what actually works, and I'm not holding anything back: Those financial claim hooks everyone's using? They're burning audiences out FASTConsistency beats perfection every single time (my small account clients are proving this)My ADHD brain sometimes feels like a dark place, but it's also my creative superpowerBuilding a business doesn't have to be complicated (I literally launched Your Flyer Friend in a day!)AI is changing EVERYTHING about how we manage social media (and I'm here for it)Sometimes the "busy but broke" feeling is real, but I'm finding ways through it This week, I'm challenging you (and myself) to create content without using a single pain point hook. Instead, let's lead with curiosity, excitement, or genuine value. Tag me in your posts with #SociallyStetsonHookChallenge so I can share your results next week! I'd love to hear what's working for you right now or what you're struggling with. Drop me a DM or comment - I actually read and respond to everything myself (no AI assistants here... yet!). Until next time, remember that social media is just a tool - it's what we build with it that matters. Keep creating with purpose! 00:00 - Welcome to my unfiltered thoughts on social media today 01:26 - Why I'm so over financial pain-point marketing (and what's working instead) 09:52 - ADHD, business building, and that friendship breakup that wrecked me 17:00 - My 5-year vision and how AI is changing everything about content creation 23:38 - Finding faith when social media makes you feel more alone than ever Instagram: https://www.instagram.com/stetsonkpatton/ Website: https://sociallystetson.com/ Join my membership: https://sociallystetson.com/sociallygrowing/signup

    27 min
  3. 10/22/2024

    How To Not Get Ghosted On Instagram

    Struggling to keep your Instagram followers engaged? In this video, I share proven strategies to stop getting ghosted and create genuine connections with your audience. 💬 You'll learn: 👉 How to understand and work with Instagram’s algorithm 👉 The power of automating DMs & comments using ManyChat 👉 Why deep links can increase your engagement 👉 Time-blocking tips to maximize personal engagement & lead generation I’ll also dive into building authentic relationships, keeping your audience hooked, and the importance of consistency in social media success. Plus, I’ll share personal insights from my journey as a social media strategist and give you a sneak peek into my Socially Growing Membership, packed with live trainings, resources, and insider tips! Don’t miss out! 🔥 Watch now and get actionable steps to boost your engagement. https://sociallystetson.com/sociallyg...https://urlgeni.us/ssmanychat Timestamps: 00:00 Intro & why you're losing followers 00:37 How the Instagram algorithm really works 01:50 Tips to boost engagement 02:00 Automating DMs & comments with ManyChat 03:38 Using deep links for better interaction 06:35 Time-blocking for engagement 08:39 Building genuine relationships on social media 10:32 Consistency is the real game-changer 12:11 Using stories and trends effectively 15:15 Membership benefits & exclusive content Ready to stop getting ghosted? Subscribe for more strategies and updates!

    17 min
5
out of 5
11 Ratings

About

Welcome to Socially Stetson, the podcast where real talk meets business and marketing strategy! I’m Stetson, a serial entrepreneur sharing the most authentic insights on entrepreneurship, social media marketing, and building a brand that stands out. If you're looking for honest conversations about growing a business, developing effective social media strategies, and showing up authentically, you’re in the right place. From practical tips to behind-the-scenes stories, this podcast is designed for entrepreneurs and marketers who want to keep it real while growing their business.