Sockjig Sneaker Podcast

Sockjig
  • 4.8 (82)
  • SOCIETY & CULTURE

A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.

  1. Haters & Enemies, Not Kith & Kin: Ronnie Fieg Gifts His Most Prolific Hater

    4D AGO

    Haters & Enemies, Not Kith & Kin: Ronnie Fieg Gifts His Most Prolific Hater

    In this episode, we talk to the most prolific Kith hater Doug aka MagnumDong1992 from Twitter about his tweets, and how it came to be that Ronnie Fieg gifted him a pair of rare sample Kith Air Force 1s in his size. Later it was revealed that Doug sold this pair, so in an added epilogue, we talk to Doug again and talk about why he sold the pair and the blowback that he got. This episode was originally recorded on February 7, 2026. The epilogue was recorded February 11, 2026. Timestamps: 00:00 Haters & Enemies, not Kith & Kin 02:31 Interview with Doug 03:23 Twitter Profile Pic 04:43 44 Year Old White Guy 05:16 Terrorizing the TL 11:03 Hating on Kith 29:48 Ronnie Fieg Sends His Biggest Hater a Kith Nike AF1 Sample 48:14 Rest in Peace Dan McQuade 58:26 Outro 58:57 Epilogue Also available on YouTube: https://youtu.be/wYh0MeUqjIQ

    1h 14m
  2. ComplexCon and Sneaker of the Year Lists with Hass from My First Kicks

    11/06/2025

    ComplexCon and Sneaker of the Year Lists with Hass from My First Kicks

    In this episode, I talk about the discussions and pushback about Complex’s Sneaker of the Year list. I’m also joined by Hass from My First Kicks to discuss what it’s like attending ComplexCon and does going to ComplexCon count as being outside? Later we talk about his sneaker podcast journey, networking and becoming undeniable. Listen to My First Kicks Twitter: https://x.com/MyFirstKicksPod Instagram: https://www.instagram.com/MyFirstKicksPod Timestamps 00:00 - Intro 01:13 - My Thoughts on Complex's Sneaker of the Year List 03:10 - A Sneaker Has to Resell or Be Notable to Make the List 05:12 - Do They Reward Friends? Probably Not 05:54 - Is There Payola? Or Just Favours? 08:37 - Who Really Makes the List?  10:05 - Defensive of the List: It's Really Hard 13:21 - That's ShowBiz! 15:28 - What's It Like Attending ComplexCon? 35:05 - Does Going to ComplexCon Count as Being Outside? 40:26 - Sneaker of the Year Panel 49:24 - Making My First Kicks Undeniable  Episode also available on YouTube: https://youtu.be/YLzQkYZbpOs

    1h 14m
  3. The Sneaker Train Robbery

    10/24/2025

    The Sneaker Train Robbery

    In this episode, I talk about Cool Kicks, train robberies and stolen sneakers (allegedly) and ask why did they allegedly have stolen sneakers when it was obvious for the last 2 years that the feds were closing in? I also examine why the Jordan 11 was protected for so long. I also talk about content creators feuding with Complex and share the lessons I've learned if you follow this path. Plus news, recent releases and a ton more on this special radio edition of The Sockjig Sneaker Podcast. 00:00 - Intro 02:51 - Hired Goons Inc: We'll Settle Your Online Beefs For You 03:48 - Mr. Brightside - Infinite Archives Jordan 17 Look Like Yellow Teeth 05:05 - Adidas Jellyfish Looks like Toddler Shoes in Small Sizes and Boat Anchors in Large Sizes 07:32 - Did You Celebrate Banned Day? 08:20 - Doernbecher Freestyle Collection Cannot Be Criticized Without Looking Like an A*****e 09:36 - Salehe Turned Down Nike to Make More Money Selling Sponge Bob Sneakers 12:46 - Tyshawn Jones and Supreme Lawsuit 13:58 - Mowalola Jordan Collab: Why? 16:03 - Sagman, Bennett, Robbins, Oppenheim & Taft Injury Lawyers 16:42 - YouTube Comments Upset with New Complex Host 20:14 - Complex SOTY Panel and Why Feuding with Complex is Not Worth It 24:46 - Virgil Abloh The Codes Exhibit 28:47 - Why Jordan 11s Were Protected For So Long 37:49 - Sagman, Bennett, Robbins, Oppenheim and Taft Sneaker Law Firm 38:30 - Cool Kicks and The Sneaker Train Robbery  47:14 - Outro

    48 min
  4. A Shift to the Affluent - Episode 84

    09/29/2025

    A Shift to the Affluent - Episode 84

    In this episode, I talk about how a there's a shift happening in companies where they are focusing more and more on the affluent portion of their customer base. There's been a cultural shift in recent years and now it's happening in many industries, including sneakers. I also cover the Tom Sachs Mars Yard release and how Sachs may have used his bullying superpowers on Nike. Plus a ton more: 00:00 - Cold Open 00:13 - Intro 03:18 - On Feet: Jordan 1 Lows 03:54 - Pickups: CPFM Swamp Sponge Gold 04:51 - CPFM Sneakers: Wear Right Away 05:15 - Pickups: Adidas x Brain Dead x Brody King 06:35 - Skips: Paying Resell for Undefeated 4s 07:19 - Supreme Dunk SBs: Too Many Generic Collabs Lately 08:26 - HAL Studios / HSDT and an Unnecessary Rebrand 10:01 - Ja 3 for the Children 11:15 - Yu-Gi-Oh Air Max 95: Not Available For Preorder 12:55 - Tomo Asics Gel Cumulus 16: Adult Men Made a Sneaker About Mood Rings 15:28 - Vans Souvenirs a Future GR? 16:27 - Grazie: Vans x Mattias Gollin 17:52 - SoleFly Jordan 3: Rollout of the Year? 21:19 - Costco Kirkland Dunk SB and the Rise of Dad Culture 24:53 - Nike Settles Lawsuit with StockX, No Longer Cares About Authentication 26:09  - Nike Suing Retailers Over Unpaid Bills 28:22 - Market Has No Aura So Chinatown Market Wants Its Name Back 30:47 - Ann Freeman Named President of Foot Locker North America 34:53 - GOAT Shutting Down Facilities in UK and Asia: US De Minimus to Blame 37:26 - Tom Sachs Used His Bullying Superpowers on Nike 49:51 - Sachs on Complex and the Loser Shoe 52:38 - SSense Files For Bankruptcy Protection 55:37 - The End of Big Multi-Brand Retail is Looming 56:55 - Give People a Reason to Visit Your Store 58:31 - Brands with Two Tiers of Customers  1:01:30 - A Shift to the Affluent in Many Industries 1:02:39 - Riyadh Season 1:04:43 - Nike Shifting to a Two Tier System 1:05:27 - GR Sneaker of the Year Will Always be an Affordable Sneaker 1:07:26 - Who are Nike's Affluent Customers? Runners and Sneakerheads 1:10:11 - A Bespoke Only Nike 21 Mercer Would Do Well Today 1:12:02 - A Shift in Culture Also available on YouTube: https://youtu.be/gPakEPG-Jgg Cover art originally by Jeffrey Deitch, digitally altered by me for entertainment purposes only.

    1h 13m
  5. Anatomy of a Sneaker Scam

    08/28/2025

    Anatomy of a Sneaker Scam

    In this episode, I recap the recent Undefeated 4 that heavily featured EQL. I also recap the Awake 5 release and talk through some of the conspiracy theories about numbered pairs and backdooring. I also do a deep dive into the Anatomy of a Sneaker Scam using the recent Awake 5 FNF link scam as the example. Finally I discuss my part in a heated Twitter Space about this scam.  Timestamps 00:00 - Intro 04:31 - On Feet 05:38 - Pickups: None, Misses: A Lot 09:28 - Recent Releases 09:41 - Vans Stimmy 10:43 - Cheap YZY Slides 11:35 - Delta Airlines AF1 12:43 - Air Max 1000 14:03 - Upcoming Releases: Kith x adidas x Clarks 14:48 - Yu-Gi-Oh! Air Max 95, a Worthwhile Collab 16:31 - JaeTips x StockX Popup 18:59 - Tom Sachs and the Aesthetics of Discipline 23:22 - Undefeated 4 Release Recap 35:11 - What if a Canadian Got Scammed for an Awake 5 FNF Link? 37:32 - Awake Jordan 5 Release 40:54 - Anatomy of a Sneaker Scam 41:41 - The Setup 47:09 - The Bait 48:27 - The Hook 52:54 - The Aftermath 54:50 - Twitter Spaces 01:11:54 - Statement from Sneaker Phetish Kari 01:16:09 - Outro

    1h 17m
  6. Jumping Through Hoops for Sneakers: Tom Sachs Mars Yard 3.0 Release and More - Episode 82

    07/24/2025

    Jumping Through Hoops for Sneakers: Tom Sachs Mars Yard 3.0 Release and More - Episode 82

    In this episode, I talk about if the Tom Sachs Mars Yard 3.0 in-app challenge release was made exclusively for the unemployed. I also talk a lot about recent sneaker releases and give an update on 2JsKicks having champagne wishes and caviar dreams at Nobu. I also warn sneakerheads to be wary whenever a company declares itself a “sneaker culture company”. Finally I talk about some recent sneaker content creator blues, and if you’ve been providing enough value for the brands lately (no, you have not, straighten up will ya). A lot of show, a lot of fun, all killer, no filler! New socks are also available in very limited quantities: https://shop.sockjig.com/ Timestamps 00:00 Intro 02:41 New Sockjig Socks Available Now 04:17 On Feet: Off White Presto 05:32 Pickups: adidas Orion Terry Fox 45th Anniversary 07:23 Patta Air Max 90 Waves 07:44 JJJJound Asics Gel Quantum 360 08:20 JJJJound Puma Mostro 09:07 AMM AF1 & AM95 10:48 Levi's Air Max 95s Release Recap 14:13 Who Decides War Jordan Flight Court 15:28 Air Jordan 40 16:45 Paris Fashion Week: JFG 2000 17:16 Get Clint to Debut Your Sneaker 17:39 Does a Kids of Immigrants FNF Sneaker Make Sense? 19:30 Adidas Jellyfish 20:52 Clipse Sambas 23:13 Kith New Balance 204L 23:50 Abc x Fantastic Four x Puma 27:50 Premium Goods Air Max 1 for the NYC Mayor 29:15 Tom Sachs is Keeping The Mars Yard Lore Intact 37:47 TwoJsKicks Update 40:11 Brendan Dunne to StockX 47:41 Sneaker Content Creator Blues 53:55 Outro

    54 min
  7. Sneaker 360 Deals: What's Going on at Urban Necessities with Two J's Kicks and Shoe Surgeon?

    06/23/2025

    Sneaker 360 Deals: What's Going on at Urban Necessities with Two J's Kicks and Shoe Surgeon?

    In this episode, I try and break down what’s going on at Urban Necessities with Two J's Kicks and Shoe Surgeon? Shoe Surgeon business entity owns Urban Necessities, and pushed Two J's out, but still has him on the hook for business and tax debts. Allegedly. How could have Two J's Kicks signed such a bad deal? What else could be going on? And how Nike settling their lawsuit with Shoe Surgeon Inc is probably a big driver of this all collapsing. I also discuss Brendan Dunne leaving Complex and how that affects Complex going forward. Finally I answer listener questions for the remainder of the show. There's a whole lot more, a fun show as always so check it out! Timestamps 00:00 Intro 01:41 On Feet and Pickups 02:24 Skips and Misses 04:21 Better Gift Shop DN8 06:39 Hali and SGA Signature Sneakers 08:59 Sneaker 360 Deals 09:27 Urban Necessities Allegedly on the Brink of Bankruptcy 10:31 Nike Settles Lawsuit with Shoe Surgeon Inc   13:51 Did Shoe Surgeon Dom Sign a 360 Deal Too? 14:28 TwoJ's Kicks Signed a 360 Deal 21:26 Surgeon Inc Responds 22:23 Missing Pieces of the Puzzle 23:47 Sneaker Rashomon 29:31 Brendan Dunne Leaving Complex 34:15 Tokyo 5s Releasing, Then Not Releasing, Then Releasing 39:32 Listener Questions 40:59 Why Aren't New Balance GRs as Good Quality as Their Collabs? 46:12 Size 13 Takes 48:18 What Makes a Shoe, Sneaker of the Year 51:47 What Sneaker Grew on You After Release? 53:42 New Balance 9060 58:40 Good Time to Buy Nike Stock? 59:53 What Are Some Collabs Kith Won't Do? 01:01:43 Do You Follow Any Non Sneaker Booms? 01:03:35 Sneaker Releases with Bad Timing 01:05:10 Why Didn't the Coral Studios Air Max 95 Ever Drop? 01:06:53 Interesting Sneaker Raffle Stories 01:08:51 Resellers Are To Blame 01:11:27 What do North American Sneakerheads Think of European Sneakerheads? 01:14:39 Horse/Ducks Question 01:15:46 Dream Guests 01:17:45 Wrestling Sneaker Collabs 01:19:11 Who Would You Smack in Sneakers?

    1h 21m
  8. Not Part of the Marketing Plan

    05/21/2025

    Not Part of the Marketing Plan

    In this episode, I cover Dick’s Sporting Goods acquiring Foot Locker and how mergers and acquisitions usually lead to layoffs at the loser company. I talk about why NYC is so important for any sneaker brand that wants to generate energy. I also ask questions of Nike delayed releases of A’Ja One signature sneaker and Tourmaline Rodeo Dunk SB and how they probably have very boring answers, or very interesting ones that we’ll never hear. I also ask if Grandmas have 4 couches and cover the final UnheardOf Grandma’s Couch release and give 7 Suggestions for Future Grandma Themed Collabs. Plus a ton more! Timestamps 00:00 - Intro 03:04 - On Feet 03:51 - Pickups 05:44 - Air Max 95 Reverse Neon 07:24 - Rejuven8 4 U 08:18 - Bred 11 Low 09:14 - Travis Bright Cactus / Leche Blue 11:04 - UNC AJ1 Reimagined 12:31 - Only in NY: Corteiz Honey Black Release 17:00 - A'Ja One and Nike Basketball Design Language 19:51 - Why Was the Tourmaline Rodeo Dunk SB Delayed? 23:01 - UnheardOf Oink Army and Grandma's Couch Release 29:24 - Seven Suggestions for Future Grandma Themed Collabs 32:13 - Dirty White AF1 Meme Sneakers 36:26 - Early Photos of Undefeated 4s All Look Fake 38:10 - Nike x Hyperice Hyperboot 42:17 - "Made in the Same Factory Bro" 44:26 - Bred 1 Restocks: The Quest For More Money 45:20 - SNKRS Link 47:26 - Sneaker AI Slop Era is Here 49:00 - JFG Puts Over Sneaker Twitter in Complex Interview 51:52 - Dick's Sporting Goods Acquires Foot Locker 01:00:16 - Outro

    1h 1m
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4.8
out of 5
82 Ratings

About

A sneaker podcast about analyzing trends and shifts in the sneaker industry and the sneaker community.

Information

  • Creator
    Sockjig
  • Years Active
    2020 - 2026
  • Episodes
    86
  • Rating
    Explicit
  • Copyright
    © Sockjig
  • Show Website
    Sockjig Sneaker Podcast

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