Soft Drink Purchasing for Restaurant Chains

Benjamin Kitay

Soft Drink and Restaurant Industry veteran Ben Kitay explores the ins and outs of negotiating with soft drink companies. Presented by BevTrust Associates

Episodes

  1. 02/07/2025

    Watch Out For False Claims in Soft Drink Company Presentations

    Ever sit in a presentation from your soft drink supplier and think "I wonder if that's true"? Here's a short list of(and yes there is a long list) of false claims to watch out for.

    14 min

  2. 08/25/2022

    You Owe The Soft Drink Company Money at the End of Your Contract...Surprise!

    When restaurant operators sign soft drink contracts, they don't realize that the contract has clauses in it that will keep them tethered to the supplier after the expiration.  Find out why and how to fix it.

    8 min

  3. 06/03/2022

    What Value Do Soft Drink Companies Really Add?

    They claim a lot.  Is it true?  Well, in some ways yes.  In some ways no.  Let's see what Ben gives them credit for.

    6 min

  4. 05/30/2022

    How Big A Bite Does That Price Increase Really Take?

    The annual price increase...what does it really cost and why are you ignoring the damn thing?

    6 min

  5. 05/30/2022

    Are There Differences in Doing Business With Coke and Pepsi?

    Our clients gave us feedback to this question.  We pass it along to you.  Host Ben Kitay of BevTrust Associates walks you through what restaurant operators say about doing business with Coke and Pepsi.

    8 min

  6. 09/16/2020

    The Volume Commitment, Should you or Shouldn't You?

    Should you sign that volume commitment?  Listen to this episode to find out.

    7 min

  7. 08/24/2020

    Soft Drink Dispensers - Getting the Equation Right

    It's simple right?  Just get it for free from your supplier.  Not exactly.  In fact, not at all.  In this episode, we explore the real truth behind loaned equipment, and what the risks of using touch screen equipment are for your restaurant chain.

    11 min

  8. 08/11/2020

    Soft Drink Sizing and Pricing

    Are your soft drinks sized and priced right?  Are you sure?  In this episode, we look at what soft drink companies are doing with sizing and pricing in grocery stores, and how it can inform what QSR and fast casual operators do with their sizing and retail pricing.  Based on an extensive survey of pricing in QSR, Fast Casual, and grocery, listening to this episode can increase your soft drink profits by 5%.

    6 min

  9. 08/04/2020

    When Is The Right Timing to Start The Negotiation Process?

    When should you begin negotiating your next soft drink contract?  The answer might surprise you.  If you are within a year of your expiration, you may be dangerously late to get the best outcome.  Soft Drink and Restaurant Industry veteran Ben Kitay walks you through why you should be thinking about it now. music composition and performance (c) 2020 Benjamin Kitay and BCNI Publishing Corp. Podcast (c) 2020 BCNI LLC

    5 min

  10. 07/30/2020

    Anatomy of a Soft Drink Contract

    In this episode, soft drink and restaurant industry veteran Ben Kitay walks us through the 5 basic sections of a soft drink contract and points out the land mines you don't want to step on.  It's a six minute tour of one of the most one-sided documents you will ever deal with.

    7 min

  11. 07/29/2020

    Switching Cola Suppliers - What Are The Risks?

    Soft Drink and Restaurant veteran, Ben Kitay, explores the myths and truths about switching cola suppliers.  What will happen?  Why do it?  Do I need Dr. Pepper?  Will my sales go down?  How do I know if I have a good deal?  What about all the complaints on social media?  How should I approach the contract?  All these and more are covered in 13 minutes of quick and relevant advice.

    22 min
  12. The Eight Most Common Mistakes of Soft Drink Contracts

    07/28/2020

    The Eight Most Common Mistakes of Soft Drink Contracts

    If you are with a restaurant chain, you will want to know this. Restaurant operators tend to make these 8 most common mistakes.  See if your contract or negotiation process has any of these.  Restaurant and soft drink industry veteran, Ben Kitay, guides you on this tour of common contract issues when negotiating a restaurant chain contract with Coke, Pepsi, and Dr. Pepper.

    11 min
  • 12 Episodes

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Soft Drink and Restaurant Industry veteran Ben Kitay explores the ins and outs of negotiating with soft drink companies. Presented by BevTrust Associates

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