Sold Out Events

Zach Hesterberg
  • 0.0 (0)
  • Marketing
  • Updated Weekly

Imagine every event packed and profitable. On Sold Out Events Podcast, Zach Hesterberg gives coaches and experts the system to plan, host and scale virtual challenges, bootcamps and events into 6- and 7-figure days.

  1. May 15

    Why your team isn't performing (hard truth)

    In today’s episode Zach Hesterberg is going deep into “leadership standards” and their critical role in empowering entrepreneurial teams, especially for coaches and consultants. If your team’s work ethic, drive, or results aren’t where you want them, this episode reveals why the root cause may lie in your own leadership habits. You’ll discover how your actions, character, and skillset serve as the blueprint your team models every day. Zach shares actionable insights on conducting honest audits of your standards in three vital areas: personal character and values, critical skill sets (both hard and soft skills like marketing, sales, communication, and AI tools), and unwavering work ethic. Through personal stories, practical advice, and scripture, Zach illustrates why you can’t demand what you don’t demonstrate, and how raising your own standards brings out the best in everyone around you. Whether you lead a small virtual team or a large organization, you’ll learn simple steps to set a positive example, foster a culture of growth, and achieve breakthrough results as a leader in the coaching and consulting space.   Zach covers: How leaders set organizational standards by example Why team performance mirrors leader’s actions Character, skills, and work ethic categories Consistency and focus in leadership important Leaders must build skills alongside team Spiritual perspective on stewardship and influence Actionable self-audit for organizational improvement   Timestamps: 00:00 Understanding character and values 05:59 Staying focused and consistent 08:06 Learning AI alongside my team 12:25 Learning alongside your team 15:45 Improving team performance together Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    18 min

  2. May 12

    Why Teaching TOO MUCH Is Killing Your Sales

    Are you teaching too much in your sales presentation? In this episode of Sold Out Events, Zach Hesterberg, Founder of paidevents.com, shares his proven strategies for coaches, consultants, and entrepreneurs looking to master the art of selling from stage and maximize sales during live presentations. Discover why teaching too much “how” content can actually repel potential clients, and learn the optimal balance between providing value and empowering action. Zach dives deep into the psychology behind educational presentations, explaining why focusing on the “what” and “why”, instead of overwhelming audiences with step-by-step details, is the key to enrolling more high-ticket clients and growing your business. You’ll also get actionable tips on building trust, leveraging storytelling, and using powerful frameworks that set you apart in the competitive world of virtual events. Whether you’re preparing for your next webinar, paid challenge, or live stage event, this episode will equip you with the tools and mindset needed to generate explosive results and cultivate a magnetic buying environment. Don’t miss these practical insights from an expert who’s helped countless entrepreneurs transform their presentations into client-generating machines!   Zach covers: How much content to teach in presentations Dangers of over-teaching “how” content Teaching “what” and “why” for conversions Creating desire and future vision Proof, stories, and relatability Delayed sales from free over-teaching Paid engagement drives accountability   Timestamps: 00:00 Balancing Content in Sales Presentations 05:32 Why teaching everything is ineffective 07:13 Presenting the real solution 10:33 Improving presentation effectiveness   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    13 min

  3. May 8

    How to Prepare for Growth in Business (Biblical Principles)

    Are you praying for more clients, greater revenue, or abundant opportunities in your business, but not seeing the results? Today, Zach Hesterberg, dives deep into why preparation and building strong business systems are essential for experiencing true multiplication and overflow. Drawing from the story of the widow in 2 Kings 4, Zach highlights how abundance is directly tied to your capacity and readiness to receive, mirroring key principles from scripture for entrepreneurs. This episode also unpacks the dangers of poorly stewarded abundance and how faith-driven planning sets you up for sustainable success. Don't miss actionable advice on how to build business “containers” for the blessings you’re believing for, insightful biblical lessons, and an uplifting prayer for your entrepreneurial journey.   Zach covers: Preparing to receive business growth Biblical principles of abundance Building capacity before increase Systems and fulfillment readiness Faith as proactive preparation Dangers of unprepared abundance   Timestamps: 00:00 Preparing for business growth 06:21 Prayer for business growth Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    7 min

  4. May 5

    Webinars vs Challenges: Which Works Better for Selling High Ticket Offers?

    If you're a coach, consultant, or entrepreneur seeking to grow your business, you may have explored paid challenges, paid bootcamps, and webinars. Today, Zach Hesterberg goes into a detailed comparison of the top online event models for client acquisition. Zach brings over a decade of results-driven experience, having helped organizations reach multi six-, seven-, and even eight-figure milestones by leveraging paid events. In this comprehensive breakdown, you'll learn the key differences between running webinars versus paid virtual events, discover essential pros and cons of each event model, and get actionable tactics for boosting attendance, maximizing your conversion rate, and building real trust with your audience. Learn about show rates, pricing strategies, audience qualification, sales call best practices, and optimizing your event promotion windows for consistent pipeline growth. And you’re not going to want to miss the amazing tip Zach drops on how to use AI to improve your sales presentations! Whatever method you’re considering for your business, this episode gives you the tools and insights you need to choose the right approach and start selling your high-ticket offers at scale, and multiplying your business.    Zach covers: Webinars vs. Paid Events: Key Differences Conversion Rates and Show Rates  Pricing Strategies and Payment Models Audience Trust and Relationship Building Effective Promo Periods and Ad Spend Sales Call Booking and Qualification Iterative Improvement for Event Success   Timestamps: 00:00 Introduction to webinar structure 03:23 Persuading buyers on high-ticket items 08:24 Running consistent webinar promotions 10:15 Preparing for cold audience webinars 15:29 Being authentic with your audience 19:07 Pricing strategy for event tickets 20:37 Setting the right ticket price 24:11 Optimizing event presentations 26:56 Analyzing and leveraging sales calls 32:04 Setting promo duration for sales 35:36 Comparing webinars and paid events 36:36 Getting started with one-to-many sales   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.   Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    38 min

  5. May 1

    Why God Might Be Taking Resources Away From You

    Today Zach Hesterberg is unpacking a surprising yet vital lesson for entrepreneurs, coaches, and consultants: Why LESS can lead to GREATER success in your business events and endeavors. Drawing inspiration from well-known Bible stories, Zach challenges the common belief that more leads, more money, and more resources guarantee growth. Instead, he explores how depending on God, rather than your own resources, can produce supernatural business breakthroughs. You’ll hear insights on biblical figures like Gideon and Samson, as Zach illustrates how God often removes resources to ensure He alone gets the glory for your achievements. Discover how to navigate business setbacks, such as losing a key client, facing revenue dips, or dealing with team changes, and why these may be divinely appointed opportunities for growth and dependence. You’ll also gain practical reflection questions to align your mindset, leadership, and event marketing with faith-centered principles. Whether you’re struggling with a lack of leads, budget constraints, or feeling stretched thin as a coach or consultant, this episode is your blueprint for thriving with less and seeing what God can do with what you already have.   Zach covers: Dependence on God over resources God works through scarcity Biblical examples of insufficient resources Spiritual perspective on business struggles Relinquishing credit and seeking humility Faith during resource reduction Multiplication despite natural limitations   Timestamps: 00:00 Rethinking resources for breakthroughs 04:21 Trusting God with limited resources 06:27 Prayer for guidance and success   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    8 min

  6. Apr 28

    2 Ways to Scale a Business (Most People Only Know One)

    Learn the two ways to explosive business growth with this episode of the Sold Out Events podcast! Host Zach Hesterberg, a paid events expert with years of experience scaling coaching and consulting businesses, goes deep into two powerhouse strategies: vertical scaling and horizontal scaling. If you're an entrepreneur, coach, or consultant ready to grow beyond seven figures and dominate your niche, this episode unpacks the game-changing tactics you need. Drawing insights from a recent presentation from marketplace leaders, Salim Elhila and Tan Gera, Zach breaks down the blueprint for scaling your business to multi-eight figures and beyond. Discover how to implement vertical scaling by increasing the lifetime value of your clients with flagship, ascension, and retention offers, as well as leveraging virtual events and paid challenges for lead generation and sustainable growth. Then, learn the fundamentals of horizontal scaling and how to create complementary businesses within your holdings, maximizing profits while serving your client base in new, innovative ways. Whether you're looking to strengthen sales systems, multiply your offer suite, or strategically expand your company portfolio, this episode arms you with actionable steps and proven frameworks, all backed by real-world results. Plus, find out the #1 mistake to avoid when choosing your scaling path!   Zach covers: Vertical scaling for business growth Horizontal scaling via multiple companies Customer lifetime value optimization Ascension and retention offers strategy Recurring revenue and business valuation Lead generation through virtual events Building teams for operational complexity   Timestamps: 00:00 Importance of increasing lifetime value 06:26 Importance of customer retention 08:43 Vertical vs. horizontal scaling 13:19 Exploring done-for-you services 16:25 Focus on one business first 18:52 Focusing on vertical scaling strategies 21:13 Inviting you to subscribe   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales.   Follow Salim and Tan on Instagram: https://www.instagram.com/slm https://www.instagram.com/tan Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    22 min

  7. Apr 24

    I Prayed This… and Lost Half My Business in 24 Hours

    In today’s Faith Forward Friday episode, Zach Hesterberg reveals how sometimes the path to exponential business growth isn’t about chasing every new opportunity, but about having the courage to ask for doors to be closed, whether that means clients, offers, or revenue streams that are holding you back from your next level. Drawing from personal experience and biblical principles, Zach shares a powerful prayer that entrepreneurs can use to invite God to close doors that are not leading to breakthrough, making room for the right business opportunities to open. Learn how the pruning process, removing relationships and deals that no longer serve your vision, can lead to accelerated success, clarity, and alignment with your purpose. Key topics include faith-driven entrepreneurship, the role of spiritual discernment in business decisions, navigating financial uncertainty, and building resilience through purposeful action. If you’re a coach, consultant, or entrepreneur seeking both strategic and faith-forward business growth strategies, this is a must-listen episode.   Zach covers: Faith-driven business decision making Experiencing loss before breakthrough The principle of pruning for growth Obedience and overcoming comfort zones Trusting God's redirection, not rejection   Timestamps: 00:00 Praying for business breakthroughs 06:05 Finding inspiration for revenue ideas 07:54 Finding faith in business decisions 10:57 Faith Forward Friday introduction   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    13 min

  8. Apr 21

    4 Ways To Make $10k Offers Seem Cheap

    Today we’re going deep into price conditioning strategies for coaches, consultants, and service providers looking to make their $10,000+ offers feel irresistible and affordable. Whether you’re selling transformational coaching, consulting, or premium services, understanding how to position and compare your pricing is key to overcoming prospect sticker shock and converting high-ticket clients. Zach Hesterberg, paid events expert, explains four proven methods to make high-ticket coaching and consulting packages appear cheap, from illustrating the cost of inaction, comparing alternative (and inferior) solutions, leveraging normalized big-ticket purchases your prospects already make, to strategically positioning your own higher-priced offers. Packed with actionable examples for non-financial niches like health, wellness, and relationships, you'll walk away ready to implement these price marinating techniques in your next sales call, webinar, or event presentation. If you’re an entrepreneur eager to scale your business with premium event offers and want to fine-tune your sales presentations, this is a must-listen. Plus, discover how paidevents.com can help you craft presentations that attract and convert your ideal clients.   Zach covers: Price conditioning for high-ticket offers Cost of inaction comparisons Alternate or inferior solution costs Abstract comparisons to normalized purchases Using other premium offers for context Ethical and compliant marketing practices Structuring sales presentations for conversions   Timestamps: 00:00 Cost of inaction 05:22 Cost of alternate solutions 10:10 Pitching cost-effective marketing solutions 17:10 Discussing high-value client services 20:06 Pricing strategies and consumer perception 22:31 Scaling with virtual events   About Zach Hesterberg: Zach Hesterberg is the founder of PaidEvents.com and the go-to strategist behind some of the most profitable virtual events in the industry. He helps authors, speakers, and entrepreneurs host events that scale their message and sales. Book a free event discovery call at paidevents.com Download your free Paid Event Profit Playbook here: paidevents.com/free-playbook Youtube: @zachhesterberg Instagram: instagram.com/zachhesterberg/

    25 min
See All (44)

Trailer

About

Imagine every event packed and profitable. On Sold Out Events Podcast, Zach Hesterberg gives coaches and experts the system to plan, host and scale virtual challenges, bootcamps and events into 6- and 7-figure days.

Information

  • Creator
    Zach Hesterberg
  • Years Active
    2025 - 2026
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © 2025 Sold Out Events
  • Show Website
    Sold Out Events