Solo Podcasting Simplified Jason Cercone

The reasons why people love podcasts is pretty subjective.

For starters, they could get attached to the host and tune in every episode just to hear what he or she has to say.

Perhaps the podcast features valuable guests you don't want to miss.

Maybe it's because every time they listen, they learn something new that can be implemented into their life on a personal or professional level.

Hell, it could be because a podcast allows for an escape from their everyday life...even if for a few minutes.

It could be any of these reasons or something completely different, but there's one common denominator that makes podcasts such an important part of people's lives:

Podcasts are passive.

That means podcasts can be consumed without one having their full attention dedicated to said consumption.

You can put on a podcast and take a walk, get in a workout, make your morning or afternoon commute more enjoyable, even get some chores around the house completed.

All while swinging to the sweet sounds of your favorite podcast content provider.

Podcasts play a meaningful role in people's lives because they enjoy the content while partaking in something else they enjoy.

Or, at the very least, a solid podcast can make the not-so-enjoyable moments a little bit easier to stomach.

This is why you can't ignore bringing a podcast into your business practices. The connections you build are too powerful to forego.

In this episode of Solo Podcasting Simplified, it's another installment of Podcast Therapy and, just like the title suggests, I'll be sharing why people love podcasts so much, as well as why you can't ignore building a podcast of your own based on that love affair.

Click here for this episode's feature blog post, resources, and more


Thank you for being part of the Solo Podcasting Simplified experience!

Watch the video version of this episode on YouTube

Schedule a Podcast Clarity Session Today

Learn More About The Solo Podcaster's Mastermind

Schedule a Free Discovery Session with Jason

Theme Music courtesy of Alex Grohl via pixabay.com

If you listened to Episode 012 of Solo Podcasting Simplified, you know my guest, Mickey Anderson, and I spent our entire conversation unpacking strategies for leveraging a solo podcast within your brand.

And by far, one of the most important aspects we focused on was utilizing your website to feature your podcast content.

Or, building a separate website 100% dedicated to your podcast production.

Why is this so important?

We discussed a variety of reasons:
The SEO benefitsThe value podcast content adds to your websiteThe value podcast content adds to your overall brand should you ever choose to exit your businessPodcasting has evolved beyond just being an audio format.

The content found within your podcast can be extracted and used to provide impact and transformation to people who discover you, but may not necessarily listen to podcasts.

Today, podcast content is often discovered through search engines like Google and YouTube on a daily basis.

And if you don't optimize your content for discoverability through your website, you're leaving huge opportunity and a great deal of potential money on the table.

In this episode of Solo Podcasting Simplified, I'm diving deeper into the importance of leveraging your website to showcase your podcast content and sharing some tips to help you make it happen with ease.

IMPORTANT LINKS:

Click here for this episode's feature blog post, resources, and more

Schedule a Podcast Clarity Session Today

Set up a website for your podcast in just 5 minutes!


Thank you for being part of the Solo Podcasting Simplified experience!

Watch the video version of this episode on YouTube

Schedule a Podcast Clarity Session Today

Learn More About The Solo Podcaster's Mastermind

Schedule a Free Discovery Session with Jason

Theme Music courtesy of Alex Grohl via pixabay.com

Having a podcast is great. The value it brings to your brand cannot be overlooked or ignored.

The connection you build with current and potential clients is profound and each episode you publish provides further social proof that you're a true thought leader in your niche that people can learn from.

You also have an amazing opportunity to connect with fellow like-minded professionals, thus amplifying your reach and expanding your network.

A podcast serves as a consistent, reliable content distribution channel that allows you to effectively project your message to a targeted audience and communicate how you can help them achieve the transformation they seek.

The content found within your podcast can be repurposed and utilized on other channels, such as websites, blogs, YouTube, and social media.

This, in turn, fuels the growth of your brand presence and moves you closer to closing new business, thus fueling more growth, and so on, and so on.

And when your podcast is of the solo variety (meaning you're the primary voice on the majority of episodes delivering value, wisdom, and transformative insight), listeners who resonate with your message will feel the impact from you...and you alone. 

Building a solo podcast directly related to your brand and leveraging the content you create to the fullest extent is going to provide you with a bona fide path to connectivity with current and potential customers the likes of which you've never experienced.

That type of impact is impossible to exclude from your overall brand-building strategy.

In Episode 012 of Solo Podcasting Simplified, I'm proud to share the mic with this podcast's first guest, the Marketing Closer herself, Mickey Anderson. 

Mickey is a wealth of knowledge on content strategy, marketing concepts, and how to best use solo content to position yourself as a resource your industry needs.

Join Mickey and I for an in-depth conversation about:
Solo podcast strategyHow to use solo content to position yourself as a thought leaderThe value a podcast adds to your brandThe importance of using your content to amplify your website presenceClick here for this episode's feature blog post, resources, and more

Connect with Mickey on her website


Thank you for being part of the Solo Podcasting Simplified experience!

Watch the video version of this episode on YouTube

Schedule a Podcast Clarity Session Today

Learn More About The Solo Podcaster's Mastermind

Schedule a Free Discovery Session with Jason

Theme Music courtesy of Alex Grohl via pixabay.com

Consistency is vital to success in podcasting.

The more consistent you are with content creation, actively communicating with listeners, and having compelling, captivating conversations with guests (when and if you feature guests), the more well-rounded podcaster you'll become.
You'll also develop and hone skills that transfer to other aspects of your life, including but not limited to how you communicate with friends, colleagues, clients, and loved ones, and how you present your message on stage, on conference calls, and in virtual and in-person meetings.
But consistency in podcasting doesn't just refer to a commitment to mastering your craft.
Consistency is also about being there for your audience when you say you'll be. 
When you bring new content to your audience on a consistent basis, they will not only get more invested in the content you produce, but they'll begin working this content into their routine.
For example, if you publish new episodes every Thursday, a loyal listener will use their time at the gym or on their morning commute to consume your latest release.
They expect it. And when it's not there, they will find something else to fill the void.
When that happens, you run the risk of losing that listener and it may be hard to get them back simply because they only have so many hours a week to dedicate to podcast consumption.
Maintaining consistency will keep listeners in place and continue to establish a high level of trust with each of them.
But it's also important to understand that consistency in podcasting does not mean you need to overextend yourself and let burnout creep into the equation.

Episode 011 of Solo Podcasting Simplified features the next installment in the Podcast Therapy series and I'm revealing the truth about consistency in podcasting.
Click here for this episode's feature blog post, resources, and more


Thank you for being part of the Solo Podcasting Simplified experience!

Watch the video version of this episode on YouTube

Schedule a Podcast Clarity Session Today

Learn More About The Solo Podcaster's Mastermind

Schedule a Free Discovery Session with Jason

Theme Music courtesy of Alex Grohl via pixabay.com

Social media has woven itself into the fabric of society.
At this point in time, is it even possible to imagine a world without it?
The sheer connectivity networks like Facebook, Twitter, Instagram, TikTok, etc. have brought to our lives cannot be overlooked, overshadowed, or under-appreciated.
I've been part of the social media vortex since the early 2000s since MySpace wasn't just a thing, it was the thing.
Hell, if you go back into the late 90s (yes, I'm totally dating myself here), I was all over the trailblazing outlets like Yahoo! Chat, AOL Instant Messenger, and ICQ. Those platforms may not have been considered social "media," but they certainly served as a precursor to the far more cutting-edge, innovative networks we inhabit today.
Over the years, I've leaned into social media heavily. 
From extolling its virtues through a small social media marketing company I operated with my best friend to once claiming you don't need a website if you have a strong social media presence on a podcast (crazy, right?) to leveraging it in a variety of ways both personally and professionally, social media has been a major part of my life.
So why, after all this time and all this love for the world of social media, have I made the decision to break up with these platforms?

In Episode 010 of Solo Podcasting Simplified, I share why I've made the decision to break up with social media and focus my attention where it can best serve you. I also share some commentary on the state of social media and why this is the right time for me to make this move.
Click here for this episode's feature blog post, resources, and more


Thank you for being part of the Solo Podcasting Simplified experience!

Watch the video version of this episode on YouTube

Schedule a Podcast Clarity Session Today

Learn More About The Solo Podcaster's Mastermind

Schedule a Free Discovery Session with Jason

Theme Music courtesy of Alex Grohl via pixabay.com

How long should a podcast episode be?
If you've been looking for a question that has a myriad of answers, this is the one.
When you look at the number of podcasts actively producing content today, it's hard to pinpoint a specific timeframe because all of them are so different.
Some podcasts clock in around five minutes.
Others go 2-3 hours.
According to The Social Shepard website, the average podcast length is 20-40 minutes.
OK, so how do you make sense of this wide range of times and determine what works for your solo podcast?
It's not as complicated as it may seem.
In reality, there are just two key factors to focus on that will help you create content your ideal listeners want to consume without putting you in a position to break your back trying to keep up with a laborious production schedule.

In Episode 009 of Solo Podcasting Simplified, I'm sharing the ideal length for your solo podcast productions, as well as debunking some of the common misconceptions about podcast episode length you've most likely encountered.
Click here for this episode's feature blog post, resources, and more


Thank you for being part of the Solo Podcasting Simplified experience!

Watch the video version of this episode on YouTube

Schedule a Podcast Clarity Session Today

Learn More About The Solo Podcaster's Mastermind

Schedule a Free Discovery Session with Jason

Theme Music courtesy of Alex Grohl via pixabay.com