The Road to Why

The Northern Trust Institute

From start-up entrepreneurs to multi-generational family business owners, most founders are driven to succeed for reasons well beyond making money. Whether it’s a passion for reshaping their industry, building a family legacy or advancing the causes they care most about — or, in many cases, all of the above — exploring the larger “why” of their life’s work offers insights into how successful leaders operate and what is really important to them. On The Road to Why, host Eric Czepyha, Director of Business Services at Northern Trust, speaks with business owners, entrepreneurs and visionaries about business, family, wealth and legacy and shares advice and life lessons from those who have found success in ways expected and unexpected.

  1. 9月15日

    Legacy Requires Humility with Brenda Smola-Foti and Frank Foti (The Ground)

    Brenda Smola-Foti and Frank Foti are co-founders of The Ground in Willamette Valley, Oregon.   The Ground is a place that almost defies definition – it is a regenerative agriculture farm, but also includes an Inn and Farmhouse where guests can stay, a restaurant, and a farm store.  Frank and Brenda host workshops, nature tours, group retreats, guided meditations and a lot more.   The Ground may be different things for different people, but it is tied together by a cohesive set of values that are important to Brenda and Frank, including connection, humility and caring for our planet.     (1:06) – What was Brenda’s upbringing like? (3:43) – What drove Brenda to go from fashion to farming? (5:03) – How did Frank find his way into the family business? (9:34) – What experiences led to Frank joining The Ground? (11:46) – Why is the theme of connection important to Frank? (12:30) – What were some of the early issues Brenda and Frank faced while establishing The Ground? (15:50) – What exactly is The Ground? (16:45) – How do all the facets of The Ground work together? (19:26) – How do Brenda and Frank divide and tackle their tasks? (21:54) – What is Brenda’s “why”? (22:48) – What is Frank’s “why”? (24:47) – How are Brenda and Frank thinking about succession?   © 2025 Northern Trust Corporation. Head Office: 50 South La Salle Street, Chicago, IL 60603. Incorporated with limited liability in the U.S. Member FDIC.

    27 分钟
  2. 7月28日

    Business Stewardship with Nadia Rawlinson and Michael Alter (WNBA’s Chicago SKY)

    Nadia Rawlinson and Michael Alter are co-owners of the WNBA team, the Chicago Sky.   Nadia was the Chief People Officer at Slack Technologies when the company was acquired by Salesforce in 2021 for $28 billion.  She is an advisor for Google Ventures, serves on the Stanford University Board of Trustees and is on the Board of Directors for J. Crew and Vail Resorts.   Michael is President of the Alter Group, which was founded by his father and has become one of the largest private commercial real estate developers in the country.  He is also the founder and a board member of the non-profit organization City Year Chicago.   In today’s conversation, we will learn:   (1:05) – What were Michael and Nadia’s formative years like? (4:16) – How and why did Michael join the family business (Alter Group)? (8:39) – How did Nadia define her career path after the Slack acquisition? (12:23) – What makes for a good board member? (15:12) – What do entrepreneurs get wrong when building a business? (16:43) – Why did Michael decide to buy Chicago Sky? (21:08) – What does being a good “steward” of the Chicago Sky mean to Nadia? (24:35) – How does the organizational structure of a sports franchise work? (29:01) – What life lessons have Nadia and Michael brought home from Chicago Sky? (33:15) – What are Michael and Nadia’s “why’s”?     © 2025 Northern Trust Corporation. Head Office: 50 South La Salle Street, Chicago, IL 60603. Incorporated with limited liability in the U.S. Member FDIC.

    36 分钟
  3. 5月12日

    The Importance of Storytelling with Katrina Markoff (Violet Flame Chocolate)

    “And that's when this flood of clarity came in, and I was like, I'm going to use chocolate as a medium for storytelling.”   Katrina Markoff is founder of the Chicago-based Violet Flame Chocolate.     Prior to her new venture, Katrina founded Vosges Haut-Chocolat in 1998, which expanded our understanding of what chocolate could be.   Katrina has been named one of Fortune Magazine’s “40 Under 40”, Bon Appétit has named her Food Artisan of the Year, and Food & Wine has called her “the innovator in chocolate to lead the U.S. through the next 30 years.”   We follow Katrina’s journey from pre-med student at Vanderbilt, to attending culinary school in Paris, to working at El Bulli (one of the best restaurants in the world), and finally finding her calling as an entrepreneur and chocolatier.     (1:06) – What was Katrina’s upbringing like? (4:30) – How did Katrina make the change from pre-med student to culinary school? (9:13) – What was Katrina’s experience working at El Bulli with Ferran Adrià like? (12:47) – What attracted Katrina to working as a chocolatier and founding Vosges Chocolat? (16:40) – What led to Vosges’ huge success? (19:13) – Why did Katrina start Violet Flame Chocolate, and what is she doing differently this time around? (23:03) – What is the “why” that drives Katrina? (24:46) – What do entrepreneurs get wrong when they first start out? (26:20) – Why is failure important? (27:51) – What’s the best way to enjoy chocolate?

    31 分钟
  4. 4月21日

    Why is Everyone Buying Ranches? with John Onderdonk (Northern Trust)

    John Onderdonk is a fourth-generation cattle rancher and the head of Northern Trust’s Agricultural Properties Group which manages farm, ranch and timber assets as trustee and executor for Northern Trust clients.   In our episode, John will discuss the growing popularity of ranches among wealthy families and the challenges and opportunities of owing (or inheriting) these assets. (1:03) – How did John’s family get into cattle ranching? (3:46) – What role did the ranch play in John’s early years? (5:02) – How does John help ranch owners in his role at Northern Trust? (8:29) – What’s driving the growth in ranch ownership? (11:43) – What challenges should people look out for when they’re either inheriting or looking to buy a ranch? (14:30) – What are some of the opportunities or innovations that could help ranch owners stay profitable? (17:13) – How does John build credibility for himself among other ranch owners? (19:21) – How similar is Yellowstone to the realities of running a ranch? (21:01) – What does John love—and not love—about running his own ranch? (23:07) – What is the ‘why’ that motivates John? © 2025 Northern Trust Corporation. Head Office: 50 South La Salle Street, Chicago, Illinois 60603 U.S.A. Incorporated with limited liability in the U.S. This information is not intended to be and should not be treated as legal, investment, accounting or tax advice and is for informational purposes only. Readers, including professionals, should under no circumstances rely upon this information as a substitute for their own research or for obtaining specific legal, accounting or tax advice from their own counsel. All information discussed herein is current only as of the date appearing in this material and is subject to change at any time without notice. The information contained herein, including any information regarding specific investment products or strategies, is provided for informational and/or illustrative purposes only, and is not intended to be and should not be construed as an offer, solicitation or recommendation with respect to any investment transaction, product or strategy. Past performance is no guarantee of future results. All material has been obtained from sources believed to be reliable, but its accuracy, completeness and interpretation cannot be guaranteed. Farmland investment return data was sourced from Nuveen, “Investing in farmland.”

    25 分钟
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From start-up entrepreneurs to multi-generational family business owners, most founders are driven to succeed for reasons well beyond making money. Whether it’s a passion for reshaping their industry, building a family legacy or advancing the causes they care most about — or, in many cases, all of the above — exploring the larger “why” of their life’s work offers insights into how successful leaders operate and what is really important to them. On The Road to Why, host Eric Czepyha, Director of Business Services at Northern Trust, speaks with business owners, entrepreneurs and visionaries about business, family, wealth and legacy and shares advice and life lessons from those who have found success in ways expected and unexpected.

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