43 episodes

The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.

Solving for B‪°‬ BrandExtract, LLC.

    • Business
    • 5.0 • 7 Ratings

The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.

    Preparing for Innovative Branding in 2022

    Preparing for Innovative Branding in 2022

    As technology continues to evolve, brands will need to rethink how they train their employees and grow their business. The question is how do you build an innovative brand 2022? In this episode of Solving for B°, special guest, Tom McDonald, author of “Paving the Way: Innovation, Talent and the Path Forward,” joins our discussion on what it takes to build an innovative brand in 2022. 

    • 39 min
    How Sales and Branding Complement Each Other

    How Sales and Branding Complement Each Other

    It may seem like common sense that your brand’s identity can impact your sales. But how exactly does effective professional and personal branding motivate customers to want to buy? Catherine Brown, founder of ExtraBold Sales, joins us on this episode of Solving for B° as we discuss how brands can position themselves to better communicate what they’re selling.

    • 37 min
    Brand Analysis: Amazon

    Brand Analysis: Amazon

    In this episode of Solving for B°, the BrandExtract team analyzes Amazon's core competencies, explores its guiding principles, and ponders what the future might hold for Amazon's brand. Tune in for the full breakdown.

    • 47 min
    Brand Analysis: Nike

    Brand Analysis: Nike

    In this episode of Solving for B°, the BrandExtract team analyzes how Nike has built a universally recognized brand and how it uses bold, sometimes controversial advertising to captivate audiences. Tune in for the full breakdown.

    • 45 min
    The Branding Impact of N-I-L

    The Branding Impact of N-I-L

    The new N-I-L (Name, Image, and Likeness) ruling allows NCAA athletes to now profit off their names and likenesses, but how will it impact brands and the NCCAA as a whole? In this episode of Solving for B°, the BrandExtract team discusses the impact the N-I-L ruling will have on the brands at the NCAA, its member institutions, and the athletes themselves.

    • 52 min
    How To Build a Modern, Scalable Brand with Chris Payne

    How To Build a Modern, Scalable Brand with Chris Payne

    Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their brands. Chris joins the Solving for B° podcast to talk about fusing his passions to specialize in football design and why a cohesive, scalable identity helps brands build trust and brand believers.


    Follow Chris on Twitter: @ChrisyPayne


    See more of Chris' work: footballbranddesigner.com

    • 38 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

CryssKate ,

Very Informational

Chris Wilks is a likable host leading necessary conversations about branding. Brand Extract calls upon industry experts to give their insights and Chris extracts the crucial information we need to know! Such a great listen to stay informed!

chrisw10 ,

Smart and Insightful

The participants in this podcast are really smart people. Their analysis and tips are really inisghtful and they make the process of branding really interesting. The podcast is an easy listen too, so it's great for commuting or a quick listen during lunch.

marylizbecker ,

Short, sweet and to the point!

They cover a variety of topics related to branding (that you'll actually care about) and provide unique perspectives in each episode! Plus, each episode is around 20 minutes, so it's perfect for a morning/afternoon commute or quick lunchbreak. Can't wait to hear more from the BE team!

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