38 episodes

The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.

Solving for B‪°‬ BrandExtract, LLC.

    • Business
    • 5.0 • 7 Ratings

The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.

    How To Build a Modern, Scalable Brand with Chris Payne

    How To Build a Modern, Scalable Brand with Chris Payne

    Chris Payne is an award-winning designer. He has worked with soccer clubs in both the U.K. and United States to help them launch or revitalize their brands. Chris joins the Solving for B° podcast to talk about fusing his passions to specialize in football design and why a cohesive, scalable identity helps brands build trust and brand believers.


    Follow Chris on Twitter: @ChrisyPayne


    See more of Chris' work: footballbranddesigner.com

    • 38 min
    How To Launch Your First ESG Report Without Experience

    How To Launch Your First ESG Report Without Experience

    Publishing your first ESG report can seem daunting, especially if your team has no prior experience with ESG. But there are ways to simplify the process and ensure your first report is a success. ESG Strategists, Leigh Anne Bishop and Jonathan Fisher, are joined by ESG Lynk consultants, Katherine Warren and Jennifer Sadenwater, to discuss where to start with your first report. In this episode, we walk through the critical success factors of an inaugural report for companies that want to participate in the ESG movement but don’t know where to start.

    • 51 min
    The SEO Impact of Good Branding

    The SEO Impact of Good Branding

    When done right, good branding engenders loyalty and creates advocates. But did you know it can also give your website a boost in organic search? In this episode, we discuss the ways in which a strong brand can positively impact your SEO.

    • 46 min
    Brand Analysis: Elon Musk

    Brand Analysis: Elon Musk

    Why have Elon Musk's brands achieved so much success and how can they improve going forward? Our branding experts discuss Elon Musk and the brands he leads. 

    • 33 min
    Should Brands Take a Stance on Polarizing Issues?

    Should Brands Take a Stance on Polarizing Issues?

    In 2020, the United States and the world feel more divided than in anytime in recent history. Where do brands fit into this tense climate? Should they take a position on issues regarding race, politics, the environment, public health and other polarizing topics? Or is it best if they remain neutral? Our panel of experts break down the topic of how brands should deal with increasing polarization.

    • 39 min
    What Role Does ESG Reporting Play in Supporting Your Brand?

    What Role Does ESG Reporting Play in Supporting Your Brand?

    In this episode, our experts chat with Kaitlyn Allen and Amanda Hsieh from Global Affairs Associates about the impact of ESG reporting on the long-term viability of companies and the strength of their brands and the future of ESG.

    • 40 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

CryssKate ,

Very Informational

Chris Wilks is a likable host leading necessary conversations about branding. Brand Extract calls upon industry experts to give their insights and Chris extracts the crucial information we need to know! Such a great listen to stay informed!

chrisw10 ,

Smart and Insightful

The participants in this podcast are really smart people. Their analysis and tips are really inisghtful and they make the process of branding really interesting. The podcast is an easy listen too, so it's great for commuting or a quick listen during lunch.

marylizbecker ,

Short, sweet and to the point!

They cover a variety of topics related to branding (that you'll actually care about) and provide unique perspectives in each episode! Plus, each episode is around 20 minutes, so it's perfect for a morning/afternoon commute or quick lunchbreak. Can't wait to hear more from the BE team!

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