50 episodes
Solving for B° BrandExtract, LLC.
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- Business
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5.0 • 7 Ratings
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The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.
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Building Brand Trust in B2B
In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial for success. And likewise, when that trust is broken, it can spell disaster for your brand and your company. In this episode, Chris sits with Charity, Bo and Jonathan to explore the significance of building trust in B2B brands and what companies can do to cultivate it.
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How Customer Journey Mapping Helps You Understand Your Audience
Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping helps build empathy with an audience.
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The Basics of Inbound Marketing
In this episode, the team breaks down the basics of inbound marketing and how it's different from outbound marketing. Join Chris, Laura and Taylor as they discuss how inbound marketing helps brands build trust with their audience.
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What is a Brand Strategy?
Brand strategy is something we specialize in here at BrandExtract, and it's something we work on every day. But what does it actually look like to build one, and what are the building blocks that make a brand strategy work? Chris, Bo, Cynthia and Charity define what a brand strategy is, why it's important for your brand and overall business, and touch on a few key points about how to build a strong one.
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Branded House vs. House of Brands: What’s the Difference?
The architecture of your brand has major impacts on the way people perceive it. In this episode, Chris sits down with Charity, Bo and Jonathan to discuss the different brand architecture strategies, and break down the effects they have on your business.
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How a Visual Identity Builds Brand Equity
When thinking about a brand, the first thing that comes to mind is typically its logo, colors or mark. Brand visual identities carry an immense amount of importance for building equity and becoming recognizable. In this episode, Chris, Cynthia, Doug and David discuss the building blocks of visual identities and why they matter.
Customer Reviews
Very Informational
Chris Wilks is a likable host leading necessary conversations about branding. Brand Extract calls upon industry experts to give their insights and Chris extracts the crucial information we need to know! Such a great listen to stay informed!
Smart and Insightful
The participants in this podcast are really smart people. Their analysis and tips are really inisghtful and they make the process of branding really interesting. The podcast is an easy listen too, so it's great for commuting or a quick listen during lunch.
Short, sweet and to the point!
They cover a variety of topics related to branding (that you'll actually care about) and provide unique perspectives in each episode! Plus, each episode is around 20 minutes, so it's perfect for a morning/afternoon commute or quick lunchbreak. Can't wait to hear more from the BE team!