54 episodes

The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.

Solving for B‪°‬ BrandExtract, LLC.

    • Business
    • 5.0 • 7 Ratings

The Solving for B podcast is created by BrandExtract, a Houston-based brand experience firm rooted in the creation of well-defined brand strategies that foster cultural alignment, create momentum to overcome market challenges and accelerate companies poised for growth. Our team of branding experts share their opinions on current branding stories and top trends in branding. In our series of episodes you’ll learn about the power branding has on businesses and strategies you can apply in your business.

    The Power of Combining Brand and Performance Marketing

    The Power of Combining Brand and Performance Marketing

    Brand marketing and performance marketing are each crucial tools to drive results for your company. But how should you use each, and when should you use one over another? In this podcast, Chris, Bo and Charity sit down to discuss the ways brand marketing and performance marketing each contribute to a successful marketing strategy. Learn how each marketing style has its unique purpose, and when they're the best tool for the job.

    • 35 min
    The Employee Impact on a Brand

    The Employee Impact on a Brand

    More and more, companies are realizing that their employees play a major part in supporting and building their brand. As the front line of a brand, the way they align themselves with the mission, vision and values of a brand can have a major impact on the success of that brand's perception in the minds of its customers.
    In this episode of the podcast, Chris, Bo, Cynthia and Charity discuss the ways brands rely on employees to deliver their brand vision.

    • 42 min
    Brand Analysis: What Happened to the Pac-12?

    Brand Analysis: What Happened to the Pac-12?

    The Pac-12 collegiate conference is soon to be in shambles after eight of its twelve member teams decided to split off to join other conferences earlier this year. Beyond a monumental shift in the world of sports, it presents a unique case study into the ways brands organize themselves and how their priorities are shifting over time. 
    In this episode, Chris sat down with BrandExtract CEO and President Bo Bothe to discuss the impact this move will have on fans and brands around the country. Keep reading or listen above to learn why the Pac-12 is collapsing, what its significance for brands is, and what might happen next.

    • 51 min
    How Does AI Change the Landscape for Brands?

    How Does AI Change the Landscape for Brands?

    Artificial intelligence is the latest hot topic in nearly every industry, which means there are all sorts of exciting opportunities to innovate in branding and marketing. In this episode of the podcast, Chris is joined by BrandExtract VP of Technology Donovan Buck, Chairman Jonathan Fisher and CEO Bo Bothe to discuss some of the ways AI may shake up the market for brands and what their top priorities should be.

    • 43 min
    Building Brand Trust in B2B

    Building Brand Trust in B2B

    In today's highly commoditized markets where consumers have access to a wide range of products and services, building trust in your brand is crucial for success. And likewise, when that trust is broken, it can spell disaster for your brand and your company. In this episode, Chris sits with Charity, Bo and Jonathan to explore the significance of building trust in B2B brands and what companies can do to cultivate it.

    • 45 min
    How Customer Journey Mapping Helps You Understand Your Audience

    How Customer Journey Mapping Helps You Understand Your Audience

    Knowing your audience is half the battle when it comes to leaving a lasting impact with your brand. Customer journey mapping is one tool that can help facilitate that familiarity and keep people coming back when you understand their needs. In this episode, Chris sits with Cynthia, Laura and Jonathan to learn about some of the ways journey mapping helps build empathy with an audience.

    • 39 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

CryssKate ,

Very Informational

Chris Wilks is a likable host leading necessary conversations about branding. Brand Extract calls upon industry experts to give their insights and Chris extracts the crucial information we need to know! Such a great listen to stay informed!

chrisw10 ,

Smart and Insightful

The participants in this podcast are really smart people. Their analysis and tips are really inisghtful and they make the process of branding really interesting. The podcast is an easy listen too, so it's great for commuting or a quick listen during lunch.

marylizbecker ,

Short, sweet and to the point!

They cover a variety of topics related to branding (that you'll actually care about) and provide unique perspectives in each episode! Plus, each episode is around 20 minutes, so it's perfect for a morning/afternoon commute or quick lunchbreak. Can't wait to hear more from the BE team!

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