THRIVE, a Paychex Business Podcast

Paychex, Inc.
  • 4.9 (12)
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Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.

  1. HACE 7 H

    How to Become a Successful Franchise Owner: Subway Franchisee Chairman Bill Mathis

    Thinking about becoming a franchise owner? Bill Mathis, chairman of the National Association of Subway Franchisees and multi-unit operator, knows the recipe for success and he’s sharing it on this episode of THRIVE. Learn why interviewing your franchisor is just as important as being interviewed, how to avoid common pitfalls that sink new franchisees, and Bill's proven strategies for hiring and retaining good employees. From real-time AI tracking systems to building the right partnership with your franchisor, discover what it really takes to succeed in the franchise world. Some of the leading franchises trust Paychex with their payroll and HR needs. Let us help you with yours: https://bit.ly/4qkKmQa Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and introduction 01:59 – Bill’s franchisee journey 02:58 – Growing revenue through multiple locations 04:18 – Managing multiple franchise locations 05:41 – Engaging employees during visits 06:23 – Mainting operational skills 08:52 – Hiring and retaining high-performing staff 12:33 – Using AI to incentivize employees 14:54 – Becoming an advocate for franchisees 17:05 – Advice for prospective franchisees 19:25 – Understanding and learning from failures in franchising 21:01 – Diversifying with Caribou Coffee 23:11 – The future of franchising and private equity 24:49 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    26 min

  2. HACE 5 DÍAS

    Government Shutdown Impact, Tariffs and Tribulations, Harnessing AI in Business

    On this week's episode of the Paychex THRIVE Week in Review, host Gene Marks dives into the ongoing government shutdown and its profound impact on small businesses, strategies to conserve cash during these turbulent times, and Google’s latest initiatives to help small businesses leverage AI in a rapidly digitalizing economy. Plus, a deep dive into how tariffs are challenging yet reshaping industries for the better. Additional resources Make Paychex an extension of your team: https://bit.ly/meet-paychex DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    7 min

  3. 9 OCT

    Resiliency of Small Businesses, Alternative Jobs Data, AI Not Taking Jobs

    The economy has its cheerleaders and detractors, but one thing that is keeping it propped up is the small businesses of America. The Paychex Small Business Employment Watch shows that despite the hourly earnings growth coming in below 3% for 11 straight months, it has stayed consistent at about 2.7%. This is based on real payroll numbers, and with government job numbers not based on that – and missing last week because of the shutdown – it’s important to have reliable job and wage data. Gene Marks shares a new way to measure income data, plus he discusses how data doesn’t reflect AI taking people’s jobs in America as of yet. Listen to the podcast. Additional Resources Check out how Paychex helps businesses DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    6 min

  4. 7 OCT

    Paychex Sr. VP Jason Rose: Building Teams, Brands, and Revenue

    In this episode of THRIVE, Gene Marks sits down with Jason Rose, Senior Vice President of Digital Sales and Marketing at Paychex, to unpack what really drives marketing success. From his unlikely start as a CPA to leading marketing at publicly traded companies, Jason shares insights on building brands that turn customers into evangelists. Discover why “ruthless consistency” beats flashy campaigns, how AI-powered search is improving lead quality, and the one question Jason asks to measure marketing success (hint: it’s not about metrics). Whether you’re a solo entrepreneur crafting your first Google ad or a seasoned business owner building a marketing department, Jason delivers practical advice you can implement immediately. Year-end is just around corner! Get your payroll in order with this checklist: https://bit.ly/4nzDFb5 Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and introduction 01:57 – Jason’s career journey from CPA to marketer 05:00 – Marketing strategy and data complexity 07:33 – Companies doing marketing right  10:27 – Beyond leads: Building your brand 13:33 – Why everyone is in marketing 15:37 – Scaling your marketing: Messaging and content strategy 19:15 – SEO in the AI era 24:17 – Paid advertising for small businesses 27:35 - Hiring marketing talent 29:55 - Evaluating marketing performance 32:36 - The future of marketing with AI 35:42 - Marketing as a service organization 37:17 - Jason’s dream business 38:03 - Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    39 min

  5. 2 OCT

    GDP, Consumer Spending, Conflicting Business Data, and TikTok Recruiting

    The economy looks to have taken a turn in the right direction with Gross Domestic Product showing growth in the second quarter, while consumer spending also increased again. Gene Marks says this is a positive step, but he also warns businesses about relying on statistics that keep getting revised. And speaking of reliability, a major bank reported that nearly one-quarter of businesses are in survival mode and the U.S. Chamber of Commerce reports that 76% of businesses surveyed are comfortable with their cash flow. One thing is for sure, the labor market is softening and if businesses are thinking about recruiting, then TikTok videos might be the way to get the good word out. Listen to the podcast.  Additional Resources Check out how Paychex helps businesses DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    7 min

  6. 25 SEP

    No Tax on Tips: What Is Known and What Do We Still Need to Know?

    A provision in the new tax law offers employees no tax on tips, so Gene Marks level sets what guidance has been provided — proposed job eligibility, the deduction limit, what taxes still must be deducted — and points to other information employers and employees will require. Gene says that employees need to be aware this is a deduction to be taken at tax filing time, that employers should be aware that state tip credit is not impacted, and they should help educate employees on the new W-2 forms that will be required in 2026. Listen to the podcast. Make Paychex an extension of your team: https://bit.ly/meet-paychex Learn more about no taxes on tips and overtime: https://bit.ly/no-tax-tips See what jobs are eligible for no tax on tips: https://bit.ly/no-tax-tips-eligible-jobs DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    7 min

  7. 23 SEP

    Wharton Economist Dr. Corinne Low: What Women Want in the Workplace

    Think you know what female employees want? Think again! Wharton economist Dr. Corinne Low joins Gene Marks to shatter conventional wisdom with surprising research from her new book Having It All. Dr. Low shares why today’s mothers spend twice as much time with their children as previous generations and how this shift is reshaping workplace needs in unexpected ways. The biggest surprise? Women don’t actually want flexibility — they crave predictability. From debunking the “lean in” myth to exposing the hidden costs of burnout, this episode delivers data-driven strategies that will transform how you think about supporting your female workforce. Tune in and turn research into your competitive advantage. Spending too much time on HR tasks? Discover how the right support can give you hours back in your week at https://bit.ly/meet-paychex Have a question for upcoming episodes or a topic you want covered? Let us know: https://payx.me/thrivetopics Topics include: 00:00 – Episode preview and introduction 03:50 – Dr. Low’s background and research 05:28 – Overview of Dr. Low’s new book 07:31 – Why modern motherhood feels harder 09:09 – Debunking the flexibility myth 12:32 – Predictibility vs. flexibility 14:19 – Gender differences in workplace needs 15:17 – Understanding “The Squeeze” period 22:01 – The childcare cost crisis 25:28 – The lifecycle investment approach 30:40 – Wrap up and thank you DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    31 min

  8. 18 SEP

    Inflation Indicators, SBA Loans, Worker Safety, Pet Impact

    The Producer Price Index is declining and the Purchasing Price Index has fallen a third time in 2025, all used to determine inflation, yet Gene Marks says the “Big I” isn’t the huge threat everyone thinks it is. He looks at potential interest cuts as a possible result, which might help businesses. Also, a boon or manufacturing businesses is a new SBA loan program with less red tape and an 85% guarantee by the agency. Safety training programs are getting better funded, which is great news for workers and employers who want to avoid OSHA penalties. And talk about “safety net” but 67% of pet owners would switch jobs if they had to give up remote work and staying with their pets. Make Paychex an extension of your team: https://bit.ly/meet-paychex DISCLAIMER: The information presented in this podcast, and that is further provided by the presenter, should not be considered legal or accounting advice, and should not substitute for legal, accounting, or other professional advice in which the facts and circumstances may warrant. We encourage you to consult legal counsel as it pertains to your own unique situation(s) and/or with any specific legal questions you may have.

    11 min
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Designed for those who crave the inside scoop on everything from people to policy to profits, each THRIVE episode transforms complex business and HR topics into clear, actionable advice. Whether you’re an entrepreneur, a seasoned business owner, or an aspiring leader, this podcast is your go-to source for cutting through the noise and gaining a competitive advantage.

Información

  • Creador
    Paychex, Inc.
  • Años de actividad
    2020 - 2025
  • Episodios
    487
  • Clasificación
    Apto
  • Copyright
    © Copyright 2025 All rights reserved.
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    THRIVE, a Paychex Business Podcast

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