The Folio

Dulma

A podcast about content and new media

  1. 04/17/2025

    Melissa Palmer — CEO of OSEA on Intuition, Authenticity & Impact

    In this episode I talk to Melissa Palmer, co-founder and CEO of OSEA Malibu, a wellness brand doing good for people and the planet through its beloved clean beauty & skincare products. Melissa shares insights into her family's inspiring history, the evolution of OSEA, and her mother's pioneering approach to clean beauty before it became a trend. We delve into the challenges and triumphs of running a mission-driven business, the importance of intuition in leadership, and how they build their brand with authenticity and kindness at its core. Melissa also discusses the impact of community and support networks in her entrepreneurial journey and offers valuable advice for aspiring founders. (01:10) Introducing Melissa Palmer of Osea Malibu (03:47) The Story of Elsa and the Inspiration Behind Osea (07:09) Osea's Commitment to Sustainability16:38 Balancing Intuition and Business (23:20) The Victoria Beckham Story (30:26) Navigating Challenges and Scaling the Business (31:38) Navigating FDA Regulations (32:18) The Power of Community and Networking (32:58) Personal Development and Leadership Growth (34:02) The Importance of Founders' Support Systems (34:46) Finding Balance and Groundedness (37:22) The Role of Kindness in Business (39:17) Authenticity and Brand Building (40:21) Embracing Uniqueness and Weirdness (42:52) Challenges and Successes in Entrepreneurship (49:29) Customer Feedback and Product Impact (54:02) Leadership Evolution and Team Dynamics (58:08) Advice for Aspiring Entrepreneurs Melissa's Instagram OSEA's website Get 10% off your first OSEA order with code INFLUENCEFM Get 20% off Magic Mind with code INFLUENCEFM20

    1h 2m
  2. 09/27/2024

    Lia Haberman — The Rise of the Influencer in Politics

    Today's guest is Lia Haberman, creator economy expert & author of ICYMI, a leading creator economy newsletter with over 27,000 subscribers. Lia is also a CMO and advisor to companies like Google and AT&T on social media and influencer marketing. She was named a top creator economy expert by Insider and was recently selected as one of over 100 creators and industry professionals invited to the inaugural White House Creator Economy Conference in August to meet President Biden. This conversation examines the rise of the influencer in the political landscape, how both parties are recruiting them into their campaigns, the increasingly blurred line between journalists and creators, and how political campaigns should consider leveraging creators for best results -- and what this means for all of us. What we cover: (04:01) Lia's background (05:12) The White House conference (07:40) How both parties are using creators (09:54) The evolving campaign playbook (13:26) Lia's advice to political candidates (16:19) Lifestyle vs. political influencers (19:30) Micro vs. macroinfluencers (21:16) The need for explainer content (24:04) Building top vs. bottom of funnel (24:56) Politicians as influencers (29:27) The merging of journalists & creators (32:43) Ethical standards for creators (37:40) The responsibility of consumers (41:26) Measuring effectiveness (43:32) Why Taylor Swift is so influential (45:33) The role of big podcasts (49:24) Being political without being divisive (52:18) What Lia has learned as a creator (56:34) About Lia's newsletter Links & resources: Lia's website Lia's newsletter Weekly finds: The Choice 2024 by PBS Frontline

    57 min
5
out of 5
6 Ratings

About

A podcast about content and new media