13 episodes
Sounds Like Marketing Audio Content Lab
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- Business
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5.0 • 1 Rating
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The audio content marketing podcast that’s here to dial businesses and brands into the importance of sound. Every other week on Sounds Like Marketing, you will learn what works and what doesn’t from audio content creators, sonic logo designers, audiologists, music producers, sample experts, studio musicians, voice over professionals and anyone else we can think of who might be able to give us the insights we need to use audio and sound to create more compelling marketing strategies and be better marketers.
To hear how you can use sound, music, and audio content to be a better marketer, subscribe to “Sounds Like Marketing” in your favorite podcast player, and if you’re a fan of the show, then tap the share button and send this podcast to someone interested in marketing and branding you know, who’ll appreciate “Sounds Like Marketing”
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The Power of Musical Parodies with Ryan Anderson
On the show today we sit down with musical parody master, Ryan Anderson and listen to a few of his parodies, talk about his origin story, discuss his creative process in songwriting and video creation, learn about Ryan’s thoughts on imposter syndrome and discover how shipping and sticking with it are critical to success in content marketing.
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The Strategy Behind The Sounds with Dani Valkova
Today we’re talking about sonic strategy, direction and deliverables with Audio Director Dani Valkova. We touch on the power of audio to connect people, dive into segmentation and personalization, talk about AI as a tool to help get work done faster, and we learn that silence can be one of the most powerful tools to use in the audio arsenal.
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ROI the Musical
Today is a special episode on the show - we're going to share Jake Sanders' marketing audio drama/musical “ROI - The Musical” and then follow that up with a brief Q&A session where we hear Jake explain the process behind the project and discuss the topics covered in the musical. So, grab yourself a drink, find a cozy spot to listen to this episode, and enjoy Audio Content Lab’s broadcast of “ROI - The Musical”
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Making Marketing Sound Great with Michael St. James
Today we talk to songwriter, producer and publisher Michael St. James of Better Ad Music about writing the correct jingle, using prefab versus creating original music for clients and how sometimes cheesy is right even if you don’t like cheese.
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Fear, Faith, and Creative Courage
Today we discuss part of the mental game of the creative process. It’s not easy to challenge yourself creatively, and it requires not only an idea, but the ability to see it through in the face of doubt, uncertainty and fear, from yourself and others. Jake and Paul talk shop and give real insight and advice on how to get through the bad stuff, get to the creative breakthroughs, and how to find the proper camouflage for your marketing operations!
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What Does A Good Ad Sound Like with Ant Henderson
Today we’re talking to composer, marketer, and most importantly one of the mad scientists here at Audio Content Lab Ant Henderson about the secret sauce that goes into making sonic logos, how to match sound to images for better advertising impact and the best way to make the most of people’s short attention span using smart sonic choices and some tried and true techniques.