Sourcing Matters.show Aaron Niederhelman

FORCES OF NATURE:
A talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.
 
FORGING A STRONGER VALUE CHAIN w/ host: Aaron Niederhelman
In a perpetual dance between value creation and supply chains,
hear how Souberian pushes the envelop w/ Unilever's 400 in-house brands. 
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Eric Souberian
Executive Director of Climate and Nature Fund, & Vice-President Business Operation Sustainability at Unilever
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INTRODUCTION
With over two decades of international work experience in sustainability, general management, sourcing, and M&A, Eric Soubeiran is a leading force behind Unilever’s massive value chain. In his role as the VP Business Operation Sustainability, Eric manages the environmental impact of one of the largest CPGs companies in the world.

Soubeiran is also the Executive Director of the € 1 billion Climate and Nature investment fund that Unilever launched to take decisive action, and support the collective efforts of their 400 in-house brands seeking to protect the health of the planet.



Eric focuses efforts on building multi-stakeholder environments, and he leverages a convening capacity to bring key stakeholders together to drive transformation and establish impact at scale. Leadership skills that he’s picked up throughout the years from mentors like Alan Jope and Emmanuel Faber. Prior to Unilever, Soubeiran was Chief Sustainability Officer and VP of Nature and water cycle at Danone, and he’s currently a non-executive director of the Carbon Trust and The Gold Standard Foundation.
 
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RADICAL TRANSPARENCY
Soubeiran talks about pioneering transparency, “It’s about knowing where you are sourcing things from. We are investing quite a lot of time in traceability because our value chains are quite complex, and most of the world’s supply chains are very complex too. For this to work you must do it in collaboration and with suppliers. We are dialoguing with our suppliers to put in place our climate action programs.”

“Last year we piloted transparency initiatives with a group of 60 diverse suppliers. We looked at how we could connect our value chain -with- their value chains. This is being very transparent with key stakeholders; we all have to share what you know and what you don’t know. The program has been successful, so we’re scaling it up to 300 suppliers next year – which represents 65% of our (Unilever's) carbon footprint.”
 
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A BILLION € EUOR CLIMATE & NATURE INVESTMENT FUND
To accelerate climate action, Unilever’s brands will collectively invest €1 billion in a dedicated Climate & Nature Fund. These resources will be allocated over the next ten years to take meaningful and decisive action, with projects (likely) to include landscape restoration, reforestation, carbon sequestration, wildlife protection and water preservation.
 
"The climate & nature fund is to transform some of the key ingredients that we use in our products to a more sustainable manner. The objective is to fulfill the promise that the brands have to the world. We want to create a movement around this fund so that we’re attracting the right partners along the journey.”  
 
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ABOUT UNILEVER: 
Unilever products are used by more than 3.4 billion people every day in over 190 countries. In 2022, Unilever had a total turnover €60 billion and employed 150,000 people. Unilever has more than 400 brands sold around the globe – with 14 reaching sales over €1 billion, and 81% of all brands being in the top two in respective markets.
 
 

ep. 114: Sara Farley · The Rockefeller Foundation Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.
 
FOOD AS CLIMATE & SOCIAL ACTION w/ host: Aaron Niederhelman
 
Sara Farley leads the global portfolio for The Rockefeller Foundation’s food team. In this capacity she is driving the Foundation’s inaugural regenerative food systems strategy and leading the articulation of a “Big Bet” for Food + Climate for the foundation. Sara is leading such signature initiatives as the Food Systems Vision Prize, and directs the diet quality portfolio and is expanding the good food purchasing portfolio and true cost accounting work globally with the aim of shifting the diet quality of 500 million underserved people by 2030.
We’ll witness all kinds of interesting climate actions in many forms over the next decade, but what feeds us may just possess the greatest potential to drive lasting change across large and diverse populations. Food and its production impact everyone; everyday. In fact, improving food systems and supporting the proper management of the resources required to produce more food in the future is a pillar of the Rockefeller Foundation’s Climate-First mission.
With a storied history of supporting the greater good, The Rockefeller Foundation investments in food-as-climate-&-social-action will cast a long-shadow over the future of giving. Furthermore, documenting the lasting wins for the poorest to the wealthiest populations will influence State sponsored resources and traditional investment dollars seeking the mutually-beneficial returns from taking food actions.
 
REGENERATING ACROSS A SPECTRUM
At the Rockefeller Foundation they have embraced the benefits of regenerative food production across a spectrum. The transition away from big ag won’t be easy, but from what Sara tells us – it’s all about the long game. “Regenerative agriculture is not just one thing. It covers a range of outcomes, and the practices to achieve beneficial impact on varied landscapes,” says Farley, VP of Global Food Portfolio at The Rockefeller Foundation.
Sara talks to us about just how important it is for like-minded benefactors to collaborate on big Regen efforts moving forward. “It’s not just the size of the undertaking to transition towards regenerative that requires funders to go at it together; it’s because of the multiple complexities that we’ll face in supporting the transition,” explains Farley.
 
GETTING BETTER WITH EACH & EVERY COP
"Food arrived at COP27. We no longer the little kid at the back of the room. We did have a voice. There were 200 food focus in Egypt. There 4 or 5 Food-focused pavilions. It felt like a feast. What was also existing was the food conversation wasn’t only in the food pavilion, but food was central to climate discussions in all COP pavilions,” Sara shared while explaining some of the good things that came from COP 27.
 
“I think within the food tent we need more discipline. We need to get clearer and sharper for what we’re advocating for. Let’s tighten up the aperture. Let’s become very clear about high ambition countries. Let’s come clear about Regen financing mechanisms, and I think we’ll come to a shorter list to COP 28.”
– ep. 114 guest, Sara Farley.
 
Tune-in to hear more...
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ep. 113: Benedikt Bösel · Land Use Pioneer Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.
 
ECOLOGICAL PRINCIPLES IN LAND USE w/ host: Aaron Niederhelman
Benedikt Bösel is founder and CEO of Gut & Bösel, a 3,000 hectare ecological farm and land use research center east of Berlin, Germany.  The site is quickly becoming an epicenter for the future of food & fiber production.  It’s the whole ball of wax from regenerative food production practice, forestry management, savvy land use, stewardship initiatives, animal centric integration, and even a royal bed & breakfast to welcome new guests to the movement. It’s a gem of a spot and a big win for the EU Regen.
In 2016, Benedikt took over management of the land that’s been in his family for 300 years. He changed the operating system to farm and forest by improving the ecology. In just a few short years, Gut & Bösel has grown from a concept to now tabulating positive outcomes of systemic land use management trials.   Brought together in Brandenburg, this epicenter will expand everyone’s capabilities to understand and to work smarter with natural systems. 
Buy-in has been good. Agtech is woven into the fabric of this innovation hot-bed, and influential players from around the Brandenburg region, across Germany and throughout Europe have responded to Gut & Bösel with resounding support. In the blink of an eye, Benedikt has laid the foundation for a Stone Barns, EURO.
 
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FARMING THE ELEMENTS Mitigating climate change & biodiversity loss, staving off hunger & malnutrition and even offering equal opportunities for all, at Gut & Bösel they believe that land use is the key to addressing many pressing problems. Through holistic pasture management, composting, syntropic agroforestry and forest conversion, and even the development of new software and technology – they’re working on methods of multifunctional agriculture to build healthy, resilient and thriving ecosystems.

The Brandenburg region has little precipitation and very sandy soils. It’s a challenging place to farm. Benedikt came to Alt Madlitz with a grand idea. Then drought came, and everything changed. This forced him to innovate years before originally planned. Benedikt doubled down on closing the nutrient cycling loop of ecology to keep healthy production from his land. He’s weathered that storm and now built resiliency.

  AWARD WINNING EFFORTS & DEFT TOUCH Benedikt was named 2022 Farmer of the Year in Germany by the Federal Minister of Agriculture. The Gut & Bösel team was recently the subject of a six-part Disney+ miniseries titled ‘The Farm Experiment‘, which is expected to drop in 2023. The release of a book sharing more of the good, the bad and the journey to date is on the docket.
In ep. #113 we chat about the soon to begin World Cup 2022. You get some insight into Benedikt’s POV on global affairs, and where he believes change is going to come from. We also learn that despite being a German football fan at heart, it’s the NBA that gets Benedikt to kick back and have a few beers. In fact, it’s my hometown Boston Celtics may be his team. Go GREEN (C’s & The Planet). I’m pulling for team USA in Qatar, but no matter what happens I’m just excited to see the beautiful game played on its grandest stage.  Despite all the problems that brings.
 
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ep. 112: Jennifer Hashley · Friendly Neighborhood Food Superhero Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.
 
LOCAL FOOD SUPERHERO w/ host: Aaron Niederhelman
Rooted in the Tufts Friedman School of nutrition, the New Entry Sustainable Farming Project is one of the first initiatives nationwide to help immigrants and refugees develop commercial farming opportunities. Change-agent Jennifer Hashley grew New Entry into a sustained effort while she was getting her Master’s in Agriculture and Public Policy at Tufts. The goal since the beginning has been to help farmers thrive in the fields, the office and within their communities. Today, 25 years later and New Entry has established a framework that will teach anyone that’s ready to learn how to operate a successful sustainable farming business.
New Entry is teaching an approach to farming that could eventually become the model that everyone uses to produce food in the future. A model that is smaller scale, regional, diversified and using production that is bathed in ecological best practice.
Each and every food purchase from these farms is a circular dollar spent in local economies. Jobs are created, and in using this production approach the land, natural resources and nature are looked after in more responsible manner. New Entry farms are also beneficial in dealing with food waste, water and this healthy farmland sucks down and stores carbon. Additionally, farming the landscape to combat climate change is real, and as a whole local food is significantly less taxing on the environment as compared to conventional. The biggest win of all is the opportunity for more community members to eat more fresh and nutrient dense foods from nearby farms.
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For others, with current geo-political instability and what was exposed as weak spots in global food supply chains during COVID, local food from regional production is actually all about guaranteeing food security for the future. More New Entry farmers on local lands helps with food surplus for any region or community. Local food is also about stability. After all, “Every society is (only) three meals away from chaos.”
The long and short of it, New Entry brings contemporary farmers up to speed. Jennifer has developed a system that is chock-full of creative ways to gain land access, grants and funding programs. She help farmers work with multipliers, to figure out distribution and value-ad, and they offer a network to help with staffing. This all adds up to capacity building of local and regional food production. Here we have a trained workforce that is champing at the bit to work their butts off. What’s needed is access to good land, some capital, and a community commitment to make it all grow. New Entry is infrastructure that will change food system by serving the needs and interests of this vested communities of eaters.
 
CALL TO ARMS Jennifer is optimistic for the future. She wants you to share in her vision of stability through focus on production of good local food. Her call to action is to simply support the things that we believe in. Use your purchasing power of this good local food as a way to exercise those beliefs. When more of this is done in your community, more folks that you care about will benefit. That’s actually true for any community that gets a New Entry farmer to start farming for them. She’s got the IP to train a workforce and drive food systems change. So, time to break some bread with Jennifer and find out how to light this local food candle! Who wants in?
 
So, tune in to hear how Jennifer is making it all happen…

ep. 111: Volkert Engelsman · Marketing Mastermind | Guru of Differentiation Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.
 
FOOD FULL OF THOUGHT w/ host: Aaron Niederhelman
Volkert Engelsman is CEO of EOSTA, the EU’s largest importer of organic and biological fruit. Volkert is nothing short of a mastermind when it comes to marketing product differentiation, and amplifying how those differences benefit each stakeholder involved. In this conversation we hear what it has taken for Engelsman to become a leading force connecting the worlds of healthier food and thriving soils. 


“When you commoditize products, you anonymize origin and backstory,” explains Engelsman in describing why he launched food integrity platform Nature & More. 
 
The Sustainability Flower by Nature & More is used to evaluate, manage and communicate the net positive environmental impact and social welfare achievements of organic growers and supply. It’s a sticker that validates production and sourcing claims on each piece of fruit, and a robust platform behind it all that gives it the integrity to make the storytelling stick with consumers.

If you’re a grower, retailer or consumer like us all - listen-in to this episode to hear how we'll get to a point of food full of thought.  
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THE KAYAK OF REGEN INCENTIVES
In an effort to establish financial rewards for the positive externalities derived from regenerative land management, Volkert has initiated the Business Alliance for Regenerative Agriculture (BARA). The objective of BARA is to work with existing initiatives, and suss-out new reward structures that incentivize more stakeholders for ecosystem health and the social benefits tied to regenerative agriculture. 
 
COALITION OF THE WILLING 
Eighty (80) initiatives and companies from all over the world have come together to launch BARA. At October’s kick-off gathering held at EOSTA’s home office in Waddinxveen, Netherlands, cohosts Climate Farmers of Berlin and EOSTA defined seven working groups to build upon: Carbon Methodologies, Policy Engagement, Trading Positive Externalities, Sharing & Exchanging Experiences, Consumer Awareness & Retail Storytelling, Setting up Farms & Transforming Regions, and Organic Meets Regenerative. A next BARA conference is scheduled for 2023. It's been designated to review initial working group findings, and to continue to move the ball.
For decades, Volkert has used a unique marketing prowess to differentiate better quality foods grown in healthy soils as acts of climate & social action. The Nature-&-More platform and now BARA are intuitive POCs that are ripe to translate the positive impacts of food with the UN's 17 SDGs.  It is palatable action in every mouthful that benefits people and the planet. 
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“Tomorrow’s profit will include externalities, and social and environmental costs – which is precisely what is happening right now in Europe. In fact, you see it everywhere this is gradually descending into the DNA of financial markets, taxonomies, and fiscal incentives. The definition of profit is changing.”  - Volkert Engelsman
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CALL TO ARMS
Volkert Engelsman has a call to action for us all in food / planetary movements...    get out there and Dream, Dance and Deliver. According to Engelsman, we need more skilled and ambitions (big) dreamers on this stuff.  We learn that if you really want to make change happen – it’s on you – so, you'd better learn how to dance. Figure out how to make nice with others, how to choose partners, and how to keep dancing. This creates results. Often smaller wins, but more results. It’s consistency of those small wins that gets us to tackling those big dreams.

ep. 110: Henk Ovink · World Water SuperAgent  Forces of Nature is a talkshow miniseries featuring dynamic leaders from across food & environmental movements. Tune-in for a dose of optimism.
 
QUARTERBACKING A WATER SMART PLAYBOOK w/ host: Aaron Niederhelman
 
Water is a fundamental part of all aspects of life. Yet, today, 40% of the world’s people are affected by water scarcity; 80% of wastewater is discharged untreated into the environment, and more than 90% of disasters are water-related. And despite all of these real concerns – we still suck down 70% of available freshwater to lavishly manage antiquated cropping systems chock full of chemical externalities.

The long and short of it – we need awareness of the problems and more solutions for the vast water crises enveloping the planet. So, to find out what should be done to manage water better in the future – we’ve turned to the guy that the United Nations has asked to quarterback their big 2023 Water Conference. We welcome Henk Ovink.

How we all decide to consume will play a major role in eradicating pressing water concerns. Spurring on more awareness and incentivizing change in stakeholder behavior is ultimately what’s needed to evolve our relationship with nature. Food seems a logical place to begin taking action, and from my POV it’s all about good storytelling that'll be the remedy here. Tune-in to hear what this Force of Nature has to say about the future of water and our shared future.   - Aaron 

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BIO: HENK OVINK Henk Ovink was appointed by the Dutch Cabinet as the first Special Envoy for International Water Affairs in 2015. As the Ambassador for Water, Henk is responsible for advocating water awareness around the world, focusing on building institutional capacity and coalitions among governments, multilateral organizations, private sector and NGO’s to address the world’s stressing needs on water and help initiate transformative interventions.
Ovink is also Sherpa to the High Level Panel on Water, installed by UN Secretary General Ban Ki Moon and President of the World Bank Jim Kim with 10 Heads of State / Heads of Government including Prime Minister Rutte from The Netherlands, in a effort to catalyze change in water awareness and implementation. Henk is Principal for REBUILD BY DESIGN – an innovation competition that would forever change how natural disaster clean-ups look at resilience. Ovink is also a founding father of the Dutch-founded public-private partnership “Water as Leverage”.
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SUPERSTORM SANDY REBUILD:
In 2012, Henk Ovink was appointed by President Obama and the Secretary of HUD, Shaun Donovan, to become the special envoy of Water to the US. He was directly responsible for launching the HUD & Rockefeller funded program REBUILD BY DESIGN – a global crowdsourcing initiative of top designers and planners to pool the best ideas which would rebuild using federal resources after Hurricane Sandy. The program was such a success it reformulated the approach the US government used for federal payouts on natural disasters, and became the linchpin for commitment to “resilience” in infrastructure rebuilds following future incidents.