This week on Space by Stansons, host Guy Stanley sits down with Dicky Lewis, co-founder of White Red Architects, for a wide-ranging conversation on neurodiversity, pitching, and what it really takes to deliver a major HQ project at the highest level. From being diagnosed with dyslexia at 12 (and finding early inspiration in Richard Branson’s story) to winning and delivering Virgin’s headquarters in Fitzrovia, Dicky breaks down how his brain works, how White Red balances “instigator vs implementer” energy, and why the unglamorous stuff—process, people, honest post-project analysis—matters just as much as the design. They also dig into sustainability in practice (not just slogans): reducing Cat A waste, making small spec decisions that add up, and experimenting with alternative building systems like fabric ducting adapted from swimming pools to cut waste and improve performance. ⸻ What You’ll Learn How dyslexia can shape leadership style, creativity, and risk tolerance — and why it’s increasingly common in architectureThe “instigator vs implementer” dynamic inside White Red (and why you need both)What it takes to win a major pitch: rehearsal, storytelling, detail obsession, and team chemistryHow the Virgin HQ opportunity evolved from a small refurb into a full HQ procurement — and what changed in the second pitchThe realities of delivering for a multi-stakeholder brand: sustainability, DEI, operations, and governance all feeding into the briefWhy reputation is everything for a growing practice — and how honest post-project review builds stronger deliveryThe awkward-but-real moments that force you to “step up” (like clients waiting outside a locked studio…)What Dicky learned from meeting Branson — and the handwritten note that became a full-circle career momentPractical sustainability: incremental wins in finishes, furniture circularity, and designing out waste over timeA smart MEP example: why White Red trialled fabric ductwork, how it performs, and what they learnedDicky’s concentration soundtrack: binaural beats, instrumental film music, and the “don’t let me DJ the office Sonos” ruleEpisode Highlights This episode is a must-listen for designers, founders, and project teams who want the honest version of practice-building: big wins, messy realities, and the systems that help you grow. If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts and Spotify. 00:00 Cold open: the origin story behind “White Red” (and the White Stripes influence) 07:00 Dyslexia: early diagnosis, stigma, and the Richard Branson inspiration 09:25 “Instigator vs implementer”: how the founders balance ideas, delivery, and focus 14:19 Virgin HQ begins: how a small refurb turned into a full HQ opportunity (and a re-pitch) 16:00 Winning the pitch: what they did differently—storytelling, detail, rehearsal, commitment 19:45 Delivery reality check: discoverables, structural issues, and complex stakeholders 22:00 Post-project honesty: learning without blame to improve the practice 29:37 Meeting Branson: the walkthrough, the “it’s really bright” moment, and the surrealness of it 31:21 The handwritten note from Necker Island: full-circle recognition and imposter syndrome 35:46 Sustainability in practice: Cat A waste, incremental wins, and the fabric ducting experiment Episode Resources Dicky Lewis on LinkedIn: https://www.linkedin.com/in/dicky-lewis/ Guy Stanley on LinkedIn: https://www.linkedin.com/in/guystanley Learn more about Stansons Group Ltd. here: https://stansons.co.uk 🔗 Useful Links: 🎧 Apple Podcast: https://apple.co/3JuplSC 🎧 Spotify: https://bit.ly/4924osv 💬 Comment below your favourite part!
