Marketing, Magic, & The Messy Middle: Wickedly Branded

Beverly Cornell
  • 5.0 (5)
  • MARKETING
  • UPDATED WEEKLY

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!What to Expect Each WeekEvery Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.🌟 The Sparks: Business and Brand BreakthroughsWe jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.🔥 Branding, Visibility, and Marketing That Feels RightMarketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.🎩 The Magic Hat: Fun and Unexpected QuestionsOur magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.✨ The Magic Wand: Looking Back and Looking AheadWith a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.Who This is ForIf you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.Here’s what we believe:✨ Your brand magic is already in you.You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.Why Tune In?💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

  1. 18H AGO

    Part 3: Simplifying Your Marketing with Systems That Work | Beverly Cornell

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. In this Season 7 three-part solo series of The Wickedly Branded Marketing Podcast, Beverly Cornell invites you to step out of marketing overwhelm and into focused, intentional visibility. These short episodes work together as one powerful conversation designed to help you simplify how you show up, without losing momentum or impact. You’ll learn how to gain brand clarity, choose a marketing strategy that actually fits your life, and build visibility in a way that feels sustainable and aligned. Whether you’ve been trying to do all the things or you’re craving more ease and direction in your marketing, this series gives you permission to do less, on purpose, and see better results because of it. Three Key Marketing Topics Discussed: 1. Brand Clarity Before Tactics: Before choosing platforms or creating content, Beverly walks you through how to reconnect with your message, voice, and purpose so your marketing feels clear and grounded. 2. One Platform, One Clear Strategy: Learn how to choose a primary platform to focus on for the next 90 days, so you can stop spinning, build momentum, and show up consistently without overwhelm. 3. Focused Visibility That Builds Authority: Discover how simplified, intentional visibility creates trust, recognition, and client attraction faster than trying to be everywhere at once. Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    4 min
  2. From Isolation to Impact: Marketing Through Connection with April Hiatt

    APR 14

    From Isolation to Impact: Marketing Through Connection with April Hiatt

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What if the real reason your marketing feels heavy… isn’t strategy at all? In this episode of the Wickedly Branded Podcast, Beverly Cornell sits down with April Hiatt, founder of Wise Women, to unpack the truth most entrepreneurs don’t talk about: building a business alone is one of the biggest barriers to growth. April shares her journey from branding and website design to creating powerful mastermind communities for women entrepreneurs craving real connection, honest conversations, and meaningful support. Together, they dive into the emotional and strategic layers of marketing, from imposter syndrome and visibility fears to the power of collaboration, accountability, and shared growth. Key Marketing Topics 1. Marketing Feels Hard Because You’re Doing It Alone Many entrepreneurs assume they need better strategies, when the real issue is lack of support and connection. When you’re isolated, decision fatigue and self-doubt increase, making marketing feel heavier than it needs to be. 2. Visibility Requires Confidence, Not Perfection Imposter syndrome and fear often show up right when you’re about to grow. Learning to move through those emotions, instead of waiting for perfection, is what allows your message to actually reach the people who need it. 3. Community Accelerates Growth and Client Attraction Being in the right rooms exposes you to new ideas, feedback, and opportunities you wouldn’t access alone. It also naturally leads to referrals, collaborations, and stronger momentum in your marketing. Read Our Blog! Follow April LinkedIn Website Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    43 min
  3. Before You Scale: Systems That Create Clarity | Kendall T Braxton

    APR 7

    Before You Scale: Systems That Create Clarity | Kendall T Braxton

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. Most entrepreneurs think their biggest problem is marketing. But what if the real issue is what’s happening behind the scenes? In this episode of the Wickedly Branded Podcast, I sit down with Kendall T Braxton, founder of Braxton Management, to talk about the systems, structure, and operational clarity that most businesses are missing. Kendall shares her journey from starting a business in college to building a consultancy rooted in sustainability, clarity, and long-term growth. Together, we unpack why so many businesses struggle to scale, how systems reduce decision fatigue, and what it really takes to build a business that supports your life instead of consuming it. Three Key Marketing Topics 1. Why Systems Are the Foundation of Marketing Clarity Marketing doesn’t fail because of bad ideas. It fails when there’s no structure to support consistency, execution, and growth. 2. Finding the Right Marketing Mix (Beyond Social Media) Social media is not your entire strategy. Kendall and Beverly break down how to choose the right channels based on where your audience actually is and how you naturally show up. 3. Repurposing Content to Build Visibility Without Burnout You don’t need more content. You need to maximize what you already create by turning one strong idea into multiple pieces across platforms. Read Our Blog! Follow Kendall: LinkedIn Website Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    36 min
  4. Stop Guessing: Cash Flow Strategy That Builds Confidence | Jennifer Fizer

    MAR 31

    Stop Guessing: Cash Flow Strategy That Builds Confidence | Jennifer Fizer

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What if your business looks successful on paper… but still feels like you’re constantly scrambling for cash? In this episode of the Wickedly Branded Podcast, Beverly sits down with financial strategist Jennifer Fizer to unpack the real reason so many entrepreneurs stay stuck in survival mode and it’s not what you think. From unpredictable cash flow to emotional money patterns, this conversation dives deep into the hidden gaps that keep business owners overwhelmed, underpaid, and unsure of their next move. Jen shares her unconventional journey from agriculture to CFO, including buying and scaling businesses through uncertain times, and what those experiences taught her about money, confidence, and decision-making. Together, they explore how financial awareness is not just about numbers, it is about clarity, confidence, and creating a business that actually supports your life.  Three Key Marketing Topics 1. Cash Flow Awareness and Business Confidence Many entrepreneurs focus on revenue but ignore cash flow, which creates constant stress and uncertainty. This episode breaks down how understanding your money changes the way you show up, make decisions, and grow your business. 2. The Emotional Side of Money in Business Money is not just numbers, it carries shame, fear, and past experiences that impact how entrepreneurs operate. Jen shares how reframing money conversations helps business owners move from avoidance to empowered action. 3. Visibility, Trust, and Selling Financial Services Selling financial support is challenging because clients often wait until they are desperate to invest. This conversation highlights how trust, storytelling, and testimonials can bridge the gap and help clients say yes sooner. Read Our Blog! Follow Jennifer LinkedIn MKB  Instagram Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    42 min
  5. Part 2: From Chaos to Confidence: Building a Business That Lasts | Bob Negen

    MAR 26

    Part 2: From Chaos to Confidence: Building a Business That Lasts | Bob Negen

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. Most entrepreneurs think they need a better marketing strategy. But what if the real issue isn’t strategy at all? In this special episode, part 2, Beverly sits down with retail expert Bob Negen to unpack what actually drives long-term business growth. And it’s not quick wins, hacks, or doing more. It’s habits. It’s mindset. And it’s learning how to stay in the game when things feel messy. Bob shares his journey from starting a retail business with no experience and $2,000 to building a thriving company and helping thousands of small business owners succeed. Together, they explore the truth about the “messy middle,” why most people quit too early, and how real momentum is built over time. Three Key Marketing Topics 1. The Long Game of Marketing Strategy Marketing isn’t about quick wins or instant results. Sustainable growth comes from consistent habits and showing up over time, even when the results aren’t immediate. 2. Escaping the “Messy Middle” Every stage of business growth comes with a frustrating middle phase where things feel unclear and hard. Learning to push through this phase is what separates businesses that grow from those that stall. 3. Mindset, Habits, and Momentum Your results are a reflection of your habits, not just your strategy. When you shift your mindset and commit to small, consistent actions, momentum begins to build naturally. Read Our Blog! Follow Bob LinkedIn whizbangtraining.com retailbrilliance.com www.retailsuccesssummit.com Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    38 min
  6. Part 1: From Chaos to Confidence: Building a Business That Lasts | Bob Negen

    MAR 24

    Part 1: From Chaos to Confidence: Building a Business That Lasts | Bob Negen

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. Most entrepreneurs think they need a better marketing strategy. But what if the real issue isn’t strategy at all? In this special episode, Beverly sits down with retail expert Bob Negen to unpack what actually drives long-term business growth. And it’s not quick wins, hacks, or doing more. It’s habits. It’s mindset. And it’s learning how to stay in the game when things feel messy. Bob shares his journey from starting a retail business with no experience and $2,000 to building a thriving company and helping thousands of small business owners succeed. Together, they explore the truth about the “messy middle,” why most people quit too early, and how real momentum is built over time. Three Key Marketing Topics 1. The Long Game of Marketing Strategy Marketing isn’t about quick wins or instant results. Sustainable growth comes from consistent habits and showing up over time, even when the results aren’t immediate. 2. Escaping the “Messy Middle” Every stage of business growth comes with a frustrating middle phase where things feel unclear and hard. Learning to push through this phase is what separates businesses that grow from those that stall. 3. Mindset, Habits, and Momentum Your results are a reflection of your habits, not just your strategy. When you shift your mindset and commit to small, consistent actions, momentum begins to build naturally. Read Our Blog! Follow Bob LinkedIn whizbangtraining.com retailbrilliance.com www.retailsuccesssummit.com Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    53 min
  7. Awaken Wellness Lifestyle: From Burnout to Purposeful Living with Sharon Vendle

    MAR 17

    Awaken Wellness Lifestyle: From Burnout to Purposeful Living with Sharon Vendle

    Send us Fan Mail Send a text Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What happens when you realize the life you built no longer feels like yours? In this episode, we sit down with Sharon Vendle to explore the powerful shift from burnout to intentional living. After years of doing what she thought she “should” do, Sharon reached a breaking point that forced her to reevaluate everything, from her work to her purpose to how she shows up in the world. This conversation goes beyond surface-level wellness. It dives into what it really takes to reconnect with yourself, redefine success, and build a life and business that actually feels aligned. Three Key Marketing Topics 1. Brand Alignment Starts With Personal Alignment Before your marketing can feel clear, you have to feel clear. Sharon shares how reconnecting with her values became the foundation for showing up authentically in her work and message. 2. The Hidden Cost of Burnout in Your Brand Burnout does not just impact your energy. It shows up in inconsistent messaging, lack of confidence, and disconnection from your audience, making it harder to attract the right clients. 3. Building a Brand That Reflects Your Real Life Your brand should evolve as you do. This episode highlights how aligning your business with your current season of life creates more ease, stronger connection, and sustainable growth. Read Our Blog! Follow Sharon:  LinkedIn  Website Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    39 min
  8. Part 2: Break the Burnout: Visibility Strategy for Consistent Marketing | Beverly Cornell

    MAR 10

    Part 2: Break the Burnout: Visibility Strategy for Consistent Marketing | Beverly Cornell

    Send us Fan Mail Welcome to Wickedly Branded: Marketing, Magic, and The Messy Middle, the podcast where real conversations meet real strategies. I'm your host, Beverly Cornell, founder and fairy godmother of brand clarity at Wickedly Branded. With over 25 years of experience, I’ve helped hundreds of entrepreneurs awaken their brand magic, attract the right people, and build businesses that light them up. What if the reason you struggle with marketing consistency is not discipline, but overwhelm? In this solo episode of Marketing Magic and the Messy Middle, Beverly Cornell tackles one of the biggest visibility challenges entrepreneurs face: showing up consistently without burning out. If you have ever found yourself stuck in the cycle of posting frantically, disappearing from exhaustion, and then starting over again with guilt, you are not alone. Beverly shares a powerful shift from reactive marketing to sustainable visibility through three practical principles from the Wickedly Branded Brand Magic Method. Instead of trying to be everywhere at once, she explains how to focus your energy where it actually creates momentum. Three Key Marketing Topics Discussed 1. Choosing Your Anchor Platform Instead of trying to maintain a presence on every platform, Beverly explains why focusing on one primary platform creates stronger visibility and better results. When your energy is concentrated in one place, your message travels further and your marketing becomes more sustainable. 2. Creating Content Rhythms Instead of Random Bursts Consistency does not come from posting in panic. Beverly walks through how batching, scheduling, and daily engagement rhythms help entrepreneurs maintain visibility while working with their natural energy instead of against it. 3. Human Content That Builds Trust Your audience does not need perfection, they need honesty and connection. Beverly discusses why sharing real experiences, client breakthroughs, and lessons from the messy middle helps your brand resonate with the people who are most likely to work with you. Read Our Blog! Dare to be Wickedly Branded Support the show PS. If you want your marketing to feel a little more magical: • Get our weekly newsletter  WickedlyBranded.com/Newsletter • Read Marketing For Entrepreneurs - Revised Edition • Invite Beverly Cornell as a guest speaker

    7 min
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About

Welcome to the Wickedly Branded: Marketing, Magic, & The Messy Middle Podcast with Beverly Cornell💡 Welcome to our business, branding, and marketing podcast, where real conversations meet effective strategies. Join me, Beverly Cornell, founder of Wickedly Branded and author of Marketing for Entrepreneurs, as we explore practical ways to clarify your brand and market confidently. With over 25 years of experience and features in MSN, FOX, CBS, and Bloomberg, I specialize in helping overwhelmed consultants, coaches, and creatives streamline their marketing efforts. Together, we'll identify where to focus your branding energy and eliminate wasted time on ineffective tactics. Let’s get started on your journey to clarity and connection!What to Expect Each WeekEvery Tuesday, we have insightful, fun, and honest conversations about marketing, branding, and business growth.🌟 The Sparks: Business and Brand BreakthroughsWe jump into the pivotal moments that shaped our guests’ businesses, the bold moves, the unexpected wins, and the shifts that made the biggest impact.🔥 Branding, Visibility, and Marketing That Feels RightMarketing should feel natural, exciting, and true to you, not awkward or forced. We explore practical strategies for branding and visibility so you can connect with the right people in a way that fits who you are.🎩 The Magic Hat: Fun and Unexpected QuestionsOur magical purple sequined hat holds rapid-fire questions designed to keep things fun and spontaneous. Business should have a little magic too.✨ The Magic Wand: Looking Back and Looking AheadWith a wave of our wand, we take guests back to their younger selves and forward to their future legacy. What we build today shapes what we leave behind.Who This is ForIf you're feeling overwhelmed and overworked by the marketing grind, you're in the right place. You started your business with passion, but now seek more alignment, clarity, and traction. Perhaps you've DIY’d your brand and experimented with various strategies to find what truly works.Here’s what we believe:✨ Your brand magic is already in you.You don’t need to hustle harder, you need clarity, confidence, and a strategy that fits you. Whether you're a coach, consultant, or creative entrepreneur who wants to stand out, attract the right clients, and market in a way that feels good, this podcast was made for you.Why Tune In?💡 At Wickedly Branded, we believe marketing is about more than visibility. It is about making a meaningful impact, connecting with the right people, and building a brand that truly reflects who you are.New episodes drop every Tuesday. Subscribe now for real conversations, inspiration, and practical strategies to market your business in a way that feels right for you.If you want to be a guest, visit here: https://wickedlybranded.com/marketing-resources/small-business-marketing-podcast/  to sign up for our application,  or send Beverly Cornell a message on PodMatch, here: https://www.podmatch.com/hostdetailpreview/1742872522686428855f67e40 Visit https://wickedlybranded.com/ for all your branding and digital marketing needs.Your support matters and helps ensure we continue to produce this podcast.  https://www.buzzsprout.com/2295030/support. 

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