Ok ok so the title here may be a little misleading but in all seriousness is it? So many times in business we “walk past” the 1%ers, the 5%ers, the $100’s, the $500’s, the conversations, the phone calls, the sentences etc etc that can generate revenue and drive profits. It’s time that we stop, collaborate + listen (Vanilla Ice style!) and pick up the easy $$ + low hanging fruit. Hope you enjoy the pod xx Summary In this episode, Crowey shares candid insights on how business owners can maximize profit, minimize losses, and effectively scale revenue. He emphasizes the importance of detailed processes, clear communication, and disciplined financial management to unlock higher earnings and business sustainability. Key topics: The real battle in business: making money and not losing moneyIdeal profit margins across different revenue levels (20-35%)The significance of measuring net profit on every job and monthHow small expenses and overlooked conversations can erode profitabilityThe power of timely quotes, follow-ups, and in-person communicationsThe impact of mindset: speaking confidently and handling variations assertivelyStrategies for effective job planning, handling, and post-job analysisThe importance of early and honest conversations to prevent lossesHow to avoid keeping average staff that erodes profitThe value of disciplined quoting, invoicing, and tracking all variationsWorkflow tips: walking through projects, taking notes, and close scope managementBuilding confidence by not belittling small amounts or conversationsThe necessity of early intervention and avoiding emotional decisionsBusiness mindset: profit first, detailed focus, and proactive communication Timestamps 00:00 - The challenge of making $100,000 an hour: business as a battle to maximize profits 00:55 - Optimal profit margins based on revenue scale (20-35%) and how to aim for more 01:23 - Why 'more' is always better when charging rates and margins 02:50 - The critical role of driving revenue and keeping what you earn 03:48 - How higher revenue correlates with higher profits—think big 04:17 - Measuring and improving your company's ability to drive revenue and profit 05:16 - The importance of not belittling small expenses or small conversations 06:15 - How small oversights in invoicing and crediting can cost thousands 07:44 - The impact of handling variations and scope changes assertively 08:44 - Building a detail-oriented, profit-focused company environment 09:39 - Real-world story: losing a $23,000 opportunity due to poor follow-up 10:35 - How effective communication and follow-up win jobs and foster trust 11:32 - Learning from mistakes: the cost of insecurity and delays 12:58 - The power of a strong first impression and winning repeat business 13:27 - The importance of site walkthroughs, notes, and scope clarity 15:48 - The mindset of continuous improvement and handling insecurities 17:44 - The cost of over-optimism and undercommunicating during projects 22:27 - The three stages of a job: front costing, handling, and back costing 23:50 - Understanding unpredictable variables in electrical work and project handling 26:14 - The importance of timely quotes, follow-up, and in-person communication 28:48 - The art of conversations: avoiding over-talking and closing variations 29:17 - The formulaic approach to quoting, invoicing, and profitability 32:00 - Emotional versus disciplined quoting: formulas for success 33:38 - Starting or finishing jobs with proper planning and team management 34:34 - Why keeping average staff costs you revenue and future profit 36:02 - The power of early conversations, early intervention, and hard truths 36:59 - Business as a balance of making money and avoiding losses 37:28 - The need for parameters, scripts, and discipline in sales and communication 38:27 - Final encouragement: drive revenue, maximize profits, and protect your business Resources & Links: