33 episodes

Join Host, Merrill Dubrow: CEO of M/A/R/C Research and Master of Science in Marketing Research (MSMR) Board Chair, as he interviews alumni and board members of the MSMR program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.

Spartan Insights SpartanInsights, MSU MSMR Program

    • Business
    • 5.0 • 2 Ratings

Join Host, Merrill Dubrow: CEO of M/A/R/C Research and Master of Science in Marketing Research (MSMR) Board Chair, as he interviews alumni and board members of the MSMR program at Michigan State University. Merrill and guests discuss essential topics and provide valuable advice for those within, entering, or considering a top career in the marketing research industry.

    Spartan Insights Episode 32: Josh Goldfinch, Director of Customer Insights at Verizon and Anita Watkins, Global Solutions Leader at Kantar and Board Chair

    Spartan Insights Episode 32: Josh Goldfinch, Director of Customer Insights at Verizon and Anita Watkins, Global Solutions Leader at Kantar and Board Chair

    • 20 min
    Spartan Insights Episode #31: Kyle Mayton, Associate Account Director at QualSights and Jacci Weber, Pet Parent Insights Team Lead at Mars Petcare, Vice Chair of MSMR Advisory Board

    Spartan Insights Episode #31: Kyle Mayton, Associate Account Director at QualSights and Jacci Weber, Pet Parent Insights Team Lead at Mars Petcare, Vice Chair of MSMR Advisory Board

    Join us in listening to Kyle Mayton and Jacci Weber talking about Marketing Resarch after the MSMR program. Jacci talks to Kyle about his work after graduating from the MSMR Program and his job as an Associate Account Director at QualSights!
     
     

    • 19 min
    Spartan Insights Episode 30: Ayalla Ruvio, Associate Professor of Marketing, MSMR Academic Director

    Spartan Insights Episode 30: Ayalla Ruvio, Associate Professor of Marketing, MSMR Academic Director

    • 24 min
    Spartan Insights Episode 30: Thomas York, Director, UX Research/Market Research at Willis Towers Watson

    Spartan Insights Episode 30: Thomas York, Director, UX Research/Market Research at Willis Towers Watson

    Join us in listening to Tom York as he shares his vast career journey to becoming the Director of UX Research/Market Research at Willis Towers Watson. Tom discusses changes in marketing research industry after the pandemic, use of AI in research and key learnings and advice for all MR professionals.

    • 21 min
    Spartan Insights Episode 29: Jorge Calvachi, Director of Insights at La-Z-Boy

    Spartan Insights Episode 29: Jorge Calvachi, Director of Insights at La-Z-Boy

    Join us in listening to Jorge Calvachi as he shares his vast career journey to becoming the Director of Insights at La-Z-Boy. Jorge discusses key learnings and advice for all MR professionals seeking optimal professional success at any level.

    • 22 min
    Spartan Insights Episode 28: Douglas Healy, Senior Director, Consumer Insights at Gatorade

    Spartan Insights Episode 28: Douglas Healy, Senior Director, Consumer Insights at Gatorade

    Join us in listening to Doug Healy share best practices for professional success obtained throughout his vast career. Doug shares his story and valuable journey to Senior Director, Consumer Insights at Gatorade and discusses how listeners can apply the learned techniques and lessons to their own career path. Doug shares the importance of interpersonal connections and how understanding people and the current work environment is essential to long-term success

    • 21 min

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