Speakeasy Authority Marketing

Richard Jacobs
  • 4.4 (9)
  • MARKETING
Speakeasy Authority Marketing

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

  1. DEC 16

    Profit, Purpose, & Growth: Secrets To Success For Small Law Firms With RJon Robins

    In today’s episode, we sit down with RJon Robins, an 8-figure entrepreneur, licensed attorney, and bestselling author. As the founder of How To Manage A Small Law Firm, RJon has achieved 8,000% revenue growth and works alongside 600 of the fastest-growing small law firms in the country. He also helps lawyers identify common obstacles that hold them back by pinpointing the seven distinct stages of law firm growth…   Join the conversation to learn about:   Why so many attorneys are choosing to leave the profession. How to leverage the age-old law firm business model to your advantage.  The importance of breaking bad patterns and finding new ways to achieve results.  How to identify productive law firm marketers.     Do you want to discover the true meaning of profit and break free from the mindset that suffering is the only way to thrive? No matter what area of law you practice, this episode is packed with practical insights that are sure to provide you with the tools necessary to grow your firm, make more money – and have fun all along the way.   Stay connected with RJon’s latest updates and insights by following him on LinkedIn, get your hands on his book Profit First For Lawyers: Transform Your Law Firm from a Cash-Eating Monster to a Money-Making Machine, and don't miss his podcast, Profit First for Lawyers!

    49 min

  2. AUG 29

    Episode 386 - Optimizing Spinal Injury Detection: Improving Medical Diagnosis For Personal Injury Cases

    In today’s episode, we are joined by Dr. Scott Tauber from Driving Force Company to discuss the groundbreaking power of Vertebral Motion Analysis (VMA). Offering a dynamic view of the spine in motion, VMA provides medical professionals with a broader detection of objective biomarkers. Could this be a game-changer for doctors and personal injury attorneys seeking to prove the reality of certain injuries? Dr. Tauber sits down to explain… As a Partner and the Chief Clinical Advisor at Driving Force Company, Dr. Tauber brings over 25 years of active clinical and healthcare consulting experience to the table. Through his unique branded personal injury systems, he has helped victims throughout the United States effectively prove their cases. Additionally, he has been an independent consultant for major automobile insurance carriers, third-party administrators and state regulatory agencies, and served as an expert witness in medical-legal and malpractice cases. In this conversation, we cover: How VMA reveals spinal injuries and instabilities that may be invisible on standard X-ray or MRI machines. Why certain spinal injuries go unnoticed, and why medical professionals are seeking to optimize their identification methods.  The workers’ comp benefits associated with a VMA diagnosis.  How ligament instability is caused and conventionally detected.  What the VMA diagnostic process looks like.  To learn more about Dr. Tauber’s work with Driving Force Company, click here now!

    21 min

  3. JUN 14

    Episode 385 - Maximizing Law Firm Success: Critical Financial Strategies From John Scott

    In this conversation, we are joined by John Scott, the Head of Legal VCFO at Summit Virtual CFO by Anders and a Partner in Tax at Anders CPAs + Advisors. With a unique understanding of the financial and accounting issues that law firms face today, his insight is aimed at helping legal professionals reach their highest potential. What sets his approach apart? Tune in now to see for yourself! Dive in to explore: Why making decisions based on data is so important.  Factors that can inhibit the growth of law firms.  How to price your work correctly.  What your firm’s financial margins should be. Whether you are striving to optimize your firm’s margins or seeking solutions to financial challenges, this podcast is tailor-made for you. Drawing from decades of experience, John sits down to share his financial insights and critical thinking strategies – specifically designed to address the unique needs of legal practices across the country… To learn more about John and his work with Anders, click here now!

    37 min

  4. MAY 16

    Episode 384 - Enhance Your Firm’s Operations: How To Harness The Power Of Virtual Assistants

    What if you could delegate administrative tasks, client intake processes, and case management responsibilities to a dedicated, full-time team member? Law firms across the country are constantly looking for ways to streamline their operations so they can focus on what matters most: providing clients with their undivided attention. So, what are the best ways to achieve this goal? Eric Usher, a tech innovator and expert in business development, joins the podcast to explain… Eric is the President of Legal AVA, a platform that provides highly trained and optimized virtual assistants to attorneys and paralegals. Legal AVA is designed to revamp your firm's operations, optimize processes, and propel you toward enhanced efficiency and success by offering specialized executive assistants, client intake specialists, and practice software managers. Jump in now to learn about: The importance of understanding the value of time.  The biggest business mistake that Eric made, and what he learned from it.  How to leverage AI to your advantage.  How Legal AVA addresses potential problems for their clients.  Want to learn more about Eric and his unique approach to legal operations? Click here now!

    44 min

  5. MAY 15

    Episode 383 - Driving Law Firm Profits with Data-Driven Decisions: Legal Luminary, Brooke Lively, Shares Strategies for Success

    Brooke Lively is the CEO and founder of Cathcap, a data-driven company dedicated to empowering law firms by providing invaluable insights into their financial data. Her book, From Panic to Profit: How 6 Key Numbers Can Make a 6-Figure Difference in Your Business, offers a roadmap for law firm success. Aiming to bridge the divide between traditional law school education and business savvy, Lively and the team at Cathcap employ their expertise to analyze data from law firm management and marketing systems, offering attorneys a comprehensive assessment of their current status and a clear path toward greater success and higher profits. In this discussion, Lively shares invaluable knowledge about growing the law firm you've always dreamed of. Tune in to learn: • The elevated risk inherent in flat-fee practices compared to hourly billing structures • What it means to run a law firm on the 'rule of thirds' • The inverse relationship between firm size and owner compensation percentages • Solutions for common attorney challenges, including self-doubt and 'paralysis by analysis' • The critical importance of cash flow forecasting and the optimal frequency for updating forecasts (e.g., weekly versus monthly) Don't miss out on the knowledge that could revolutionize your law firm and life--press play now.  To learn more, visit Cathcap Fractional CFO Services and Financial Insights.

    29 min

  6. MAY 9

    Episode 382 - Strata Cloud Accountants: Paving the Path to Financial Freedom and Work-Life Harmony

    Ready to start your journey toward financial empowerment? A good place to start is listening to Kyle Smith, CPA and Partner at Strata Cloud Accountants. At Strata Cloud Accountants, you'll find a strong team dedicated to helping small and medium-sized business owners make savvy financial decisions that unlock boundless opportunities for growth and balance. Take advantage of this exclusive peek into the world of financial success. You'll learn: Industry-wide insights on profit margins across law firm practice areas, key performance indicators (KPIs), and more Tailored strategies Strata Cloud Accountants employs to propel businesses forward, customized to individual revenue, rates, client base, and goals How Smith and his partners at Strata Cloud Accountants help business owners who are behind on accounting/taxes The importance of moving from 'reactive' to 'proactive' to meet goals and stay ahead of challenges Elevate your business to new heights while reclaiming precious time for what matters even more. To learn more, visit Fractional CFO Services for Growth-Oriented Businesses (stratacloudaccountants.com).

    21 min

  7. JAN 25

    Episode 381 - Empowered with Gina Zapanta: Unveiling the Secret Sauce of Legal Success and Marketing

    What’s your law firm’s “secret sauce”—the perfect combination of ingredients that time and again persuade clients to trust you, buy into what you have to offer, and ultimately retain you as their lawyer? If you aren’t sure, or realize you have no secret sauce at all, this episode is for you. After graduating from Loyola School of Law and passing the bar exam, Gina Zapanta knew she wanted to use her degree in a unique way. A longstanding fascination with industry growth in general motivated her to start a business right out of law school, assisting doctors who treated injured workers with legal claims. In 2020, she co-founded Z.A. Lawyers with her husband Mike Alder, where she continues to use her marketing skills and expertise to help attorneys thrive. Press play and learn: · The inextricable link between mindset, lifestyle, and marketing successfully as a business owner ·  The indispensable value of social media as a marketing tool (and why you do not need to reinvent the wheel!) ·  Characteristics and qualities that make clients and customers gravitate toward particular businesses and business owners Tune in for more insights and get in touch via Instagram (@GinaZapanta_ or @Mike.Alder), by emailing Gina at Gina@ZALawyers.com, or by searching “Empowered with Gina” across all platforms.

    26 min

  8. 12/19/2023

    Episode 380 - A Speakeasy Christmas Carol | An Important Legal Marketing Lesson From Ebenezer Scrooge

    Christmas is just around the corner, and with this beautiful season comes the ability to reflect. How are we treating others around us? How can our businesses better serve our clients? For attorneys, this presents a valuable opportunity to observe their legal practice at a deeper level – giving their firm a chance to grow into the best version of itself… This episode follows the tale of Ebenezer Scrooge, Esquire, a cold-hearted lawyer who was known far and wide for his contemptuous treatment of clients. He hated his legal practice and his clients. Therefore he refused to market his firm or invest in his personal brand.  The potential clients in town with complex and lucrative cases avoided Mr. Scrooge’s office at all costs. Instead, they sought out the attorneys who promoted themselves as experts – leaving Scrooge with the scraps. One fateful Christmas night, Ebenezer Scrooge learned an important lesson that changed everything. The changes he made as a result greatly improved the reputation and productivity of his firm.  What wisdom can you gain from Mr. Scrooge’s story? How can you apply it to your own legal practice? Listen now to see for yourself! Find out how Speakeasy can help your firm achieve upward momentum this holiday season by clicking here now!

    23 min
See All (102)

4.4
out of 5
9 Ratings

About

Being a great attorney doesn't mean you'll retain quality clients or build a successful, respected law practice. In fact, if you don't have a significant online presence, positive reviews, and a powerful website, you're going to lose out to young, aggressive, web-savvy attorneys with a third of your experience. Richard Jacobs of Speakeasy Marketing offers the unvarnished truth about how to market your solo or small law firm to become the pre-eminent firm in your metro and practice areas. Subcribe for frequent updates of secrets of attorney marketing.

Information

  • Creator
    Richard Jacobs
  • Years Active
    2014 - 2024
  • Episodes
    102
  • Rating
    Clean
  • Copyright
    © Secrets of Attorney Marketing with Richard Jacobs of Speakeasy Marketing Inc.
  • Show Website
    Speakeasy Authority Marketing

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