Sponsor Driven Podcast

Sponsor Driven
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  • Updated Weekly

The Sponsor Driven Podcast shares the real stories behind motorsport. Each week, we down with competitors, brands, and people shaping the future of racing. From grassroots karting to championship-winning campaigns, we explore the highs, the lows, and the journey to finding sponsorship in one of the most challenging sports in the world.

Episodes

  1. 10/29/2025

    Morgan Kidd: Making Her Mark in the Fiesta ST Championship

    In this episode we sit down with Morgan Kidd, a rising talent in the Fiesta ST Championship and one of the newest drivers on Sponsor Driven. Morgan talks about how she first got into racing, what drew her to the Fiesta ST grid, and the realities of competing in grassroots motorsport.We also explore the challenges of finding sponsorship, the pressure of performing on limited budgets, and what it takes to keep improving both on and off the track.This episode is about confidence, growth, and what it means to bet on yourself in motorsport.

    1h 10m

  2. 10/22/2025

    Ross Alexander: Building Dreams & Winning Championships

    In this episode we sit down with Ross Alexander, 2024 MINI Challenge Clubsport Champion and rising name in the CSCC Ramair BMW Championship. Ross shares his journey from motocross to cars, how he built his first MINI, and what it took to win a national title. We also talk about the transition to a new championship, the challenges of grassroots racing, and the role sponsorship plays in keeping a season on track. This episode is about growth, perseverance, and pushing boundaries to keep chasing the next goal in motorsport.

    45 min

  3. 09/30/2025

    Lilia Scatchard: Smashing Stereotypes & Believing in Yourself

    In our very first episode we sit down with Lilia Scatchard, one of the UK’s most exciting young female karters. Lilia shares how she first got into racing, the challenges of competing in a male dominated sport, and the highs and lows of her journey so far. We also talk about the importance of role models like Jamie Chadwick, the real costs of competing, and how Lilia is working with sponsors to keep chasing her racing dreams. This episode is about more than racing. It is about determination, resilience, and inspiring the next generation of drivers.

    32 min
  • 3 Episodes

About

The Sponsor Driven Podcast shares the real stories behind motorsport. Each week, we down with competitors, brands, and people shaping the future of racing. From grassroots karting to championship-winning campaigns, we explore the highs, the lows, and the journey to finding sponsorship in one of the most challenging sports in the world.

Information

  • Creator
    Sponsor Driven
  • Years Active
    2K
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © Sponsor Driven
  • Show Website
    Sponsor Driven Podcast