Sponsor Talk Avish Sood & Jason Smith
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- Business
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Covering the stories behind the $70 billion dollar sponsorship industry. Co-hosted by Avish Sood & Jason Smith, the Sponsor Talk podcast takes you into the journeys of some of the leading marketing executives investing in industries such as sports, arts, music and film, while getting their perspective on where the growing industry is headed.
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Mike Palisi | President, Van Wagner College
In this episode, co-host, Jason Smith sits down with Mike Palisi, President of Van Wagner College. Mike outlines his 30-year career in sponsorships, including his involvement with the sale of Nelligan Sports, starting the Van Wagner College multi-media rights division, and how his team is taking the company to new heights. He discussed the secret behind creating record-setting growth and how relationships matter in creating true partnerships.
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John Rocco & Dhaval Bhatt | The Hockey for All Campaign
If you're in sponsorship marketing and think of the sport of hockey, it's likely you think of one of the league's largest advertisers, Scotiabank. In today's conversation, we dive in with John Rocco (Vice President of Marketing, Scotiabank) and Dhaval Bhatt (Partner, Rethink) to find out how they approach partnership strategy and to talk about how their new groundbreaking "Hockey For All" Campaign is helping inspire a conversation around how to make hockey more diverse and inclusive.
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Paula Beadle | CEO, Caravel Marketing & Founder, Sponsorship Mastery Summit
In this episode, co-host, Jason Smith sits down with Paula Beadle, CEO of Caravel Marketing and Founder of the Sponsorship Mastery Summit. Paula outlines her illustrious career in sponsorship marketing working for both the property and brand sides of the industry. She also provides many insightful data points around sponsorship trends going into 2022, and how to negotiate partnerships while showing value with integrity.
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Yaron Talpaz | VP of Strategic Partnerships, Pico
In this episode, co-host, Jason Smith sits down with Yaron Talpaz, VP of Strategic Partnerships with Pico. Yaron outlines his career working for the largest sports media company in Israel, organizing an international basketball game in Madison Square Garden, and how Pico uses data to drive business for sponsors. His story includes the roller coaster emotions of growing a company, and how Pico is reaching new heights.
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Vicki Higgins | Founder & CEO of the CXP Agency
In this episode, co-host, Jason Smith sits down with Vicki Higgins, Founder and CEO of the CXP Agency to talk about her career starting in the NBA with the Indiana Pacers, pivoting to the travel industry, and starting her sponsorship agency. Vicki spends time talking about the best way to negotiate through a sponsorship, and how sales is more about education than convincing.
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Mark Giovino | Founder & CEO of Allionce Group
In this episode, co-host, Jason Smith sits down with Mark Giovino, Founder and CEO of the Alliance Group to talk about sponsorships in the zoos and aquariums industry. Mark outlines his career path and how he started his own agency focused primarily on introducing brands to sponsorship marketing at zoos and aquariums. They cover a range of topics from creative marketing strategies to how brands should market to families.
Customer Reviews
Highly Recommend
Nice insights and analysis. The variety in guests is impressive - good reminder of just how many opportunities there are in the field. Would recommend to anyone in the industry looking for best practices and anyone trying to break into the industry for awareness and understanding. Great listens every time.
Just getting started
What a great way to kick off a podcast series!
The host clearly knows his stuff and more importantly, knows how to keep the topics flowing and entertaining.
Can’t wait for future episodes!
Powerful
Anyone looking to work in sports and entertainment should listen to this podcast.