The Sporting Crypto Podcast is back! Live from Sports Blockchain Summit II in London, we're joined by: • Max Wolfe, Senior Manager, Web3 & Digital Licensing @ McLaren Racing In this bonus episode of the Sporting Crypto Podcast, we talk to Max Wolfe, Senior Manager, Web3 & Digital Licensing @ McLaren Racing to discuss McLaren Racing's use of Web3 technologies to enhance fan experience, performance and more! Timstamps 00:00 Introduction01:14 McLaren Racing's use of Web3 technologies to enhance fan experience and performance02:18 Overview of McLaren's Web3 journey and early NFT projects in 202105:41 Building a unique and engaged community through Discord with diverse demographics06:58 Internal shift from Web3 experiment to valued business line with new metrics09:32 Key learnings: break rules, keep it simple, and focus on organic growth12:05 Future plans: doubling down on proof-of-engagement and seamless fan expression15:12 Tips for effective pitches: do your homework and bring crazy ideas17:11 Balancing McLaren team IP versus driver IP in community building18:39 Interoperability, multi-chain strategies, and measuring Web3 engagement to revenue Disclaimers This newsletter is for informational purposes only and is not financial, business or legal advice.These are the author’s thoughts & opinions and do not represent the opinions of any other person, business, entity or sponsor. Any companies or projects mentioned are for illustrative purposes unless specified. The contents of this newsletter should not be used in any public or private domain without the express permission of the author. The contents of this newsletter should not be used for any commercial activity, for example - research report, consultancy activity, or paywalled article without the express permission of the author. Please note, the services and products advertised by our sponsors (by use of terminology such as but not limited to; supported by, sponsored by or brought to you by) in this newsletter carry inherent risks and should not be regarded as completely safe or risk-free. Third-party entities provide these services and products, and we do not control, endorse, or guarantee the accuracy, efficacy, or safety of their offerings. It's crucial to provide our readers with clear information regarding the inherent nature of services and products that might be covered in this newsletter, including those advertised by our sponsors from time to time. When you buy cryptoassets (including NFTs) your capital is at risk. Risks associated with cryptoassets include price volatility, loss of capital (the value of your cryptoassets could drop to zero), complexity, lack of regulation and lack of protection. Most service providers operating in the cryptoasset industry do not currently operate in a regulated industry. Therefore, please be aware that when you buy cryptoassets, you are not protected under financial compensation schemes and protections typically afforded to investors when dealing with regulated and authorised entities to operate as financial services firm.
