STACKED | Business, Entrepreneurship, Digital Assets, Bitcoin, Wellness | Become Your Own Best Asset

Emily Dempsey

STACKED with Emily Dempsey is the podcast at the intersection of Bitcoin, wealth-building, entrepreneurship, and living well. Emily went from Bergdorf Goodman fashion buyer to Bitcoin miner and founder of Miami's largest women's network The Brickell Babes — and now she's your filter. Expert-level conversations made actionable. No jargon, no shilling, no fluff. Just clarity on money, digital assets, and what's next in the future of finance and media. New episodes weekly. Let's get stacked. For educational purposes only. Not financial advice.

  1. 6d ago

    024. Why a Federal Prosecutor Traded the SEC for Bitcoin Alongside Adam Back | Katherine Dowling, President of BSTR a Bitcoin Treasury Company

    Welcome back to STACKED, the show about becoming your own best asset. I sat down with Katherine Dowling, President and a Board Member of BSTR, a Bitcoin treasury company founded by Adam Back -- the only person named in Satoshi's original white paper on Bitcoin. Before any of that, Katherine spent nearly a decade as a federal prosecutor with the U.S. Attorney's Office, building fraud cases the same way every time: follow the money. That instinct followed her into the private sector at Thoma Bravo, and then into Bitcoin — in 2021 she joined Bitwise Asset Management as General Counsel, the only woman on the company's founding executive team. In this episode, Katherine breaks down the moment she decided to leave the legal world behind for Bitcoin, why the same logic that built her prosecution cases is exactly what convinced her Bitcoin was different, and the one question she asks before she trusts any Bitcoin product. She also explains the real difference between a Bitcoin ETF and a Bitcoin treasury company, and why she believes your friends are not your research department. This is the Bitcoin conversation for the woman who wants to think like a prosecutor before she ever thinks like an investor. Key Topics Covered: — Growing up hearing the story of her mother's FBI rejection letter — Nearly a decade as a federal prosecutor with the U.S. Attorney's Office — The follow-the-money instinct that connects fraud prosecution and Bitcoin conviction — Her leap into private equity at Thoma Bravo — Joining Bitwise Asset Management as General Counsel in 2021 — the only woman on the founding executive team — Leaving Bitwise to become President and a Board Member of BSTR, a Bitcoin treasury company — "Are you a Bitcoin believer?" — her first due-diligence question before trusting any Bitcoin product — Bitcoin ETFs vs. Bitcoin treasury companies, explained in plain English — "Your friends are not your research department" — her advice on doing your own research — The SEC meeting where she learned that data beats headcount, marker in hand — What it's like being one of the only women in the room at every stage of her career — Lightning round Timestamps: 00:00 – Welcome + Introducing Katherine Dowling 05:53 – Her Mother’s FBI Rejection Letter & Growing Up Around That Story 11:26 – Nearly a Decade as a Federal Prosecutor With the U.S. Attorney’s Office13:51 – Being One of the Only Women in the Room, at Every Stage 14:36 – The “Follow the Money” Instinct & How It Led Her Out of Law 18:13 – The Leap Into Private Equity at Thoma Bravo 23:46 – Joining Bitwise as General Counsel & the Only Woman on the Founding Executive Team 32:07 – “Your Friends Are Not Your Research Department” 33:52 – The SEC Meeting, the Dry-Erase Marker & Data Over Headcount44:28 – Bitcoin ETFs vs. Bitcoin Treasury Companies, Explained 54:57 – The Call From Adam Back & the Leap to BSTR 57:42 – “Are You a Bitcoin Believer?” — Her Due-Diligence Checklist 01:04:02 – Lightning Round 01:07:25 – Where to Find Katherine Dowling Tags: Katherine Dowling, BSTR, Bitcoin treasury company, federal prosecutor, U.S. Attorney's Office, Bitwise Asset Management, Thoma Bravo, Adam Back, Bitcoin ETF vs treasury company, Bitcoin due diligence, women in Bitcoin, women in finance, do your own research, career change to Bitcoin, Bitcoin conviction, sound money, STACKED podcast, Emily Dempsey, Brickell Babes, female founder podcast, institutional Bitcoin, digital assets, Bitcoin 2026 Disclaimer:The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    024. Why a Federal Prosecutor Traded the SEC for Bitcoin Alongside Adam Back | Katherine Dowling, President of BSTR a Bitcoin Treasury Company
  2. Aug 11

    023. The Unsexy Truth About Building a 70,000-Woman Community

    Welcome back to STACKED, the show about becoming your own best asset. This week I'm going solo to answer the questions you ask me constantly: how did The Brickell Babes actually start, and what does it really take to build a community from scratch? I pull back the curtain on the unglamorous part nobody posts about. I take you back to the beginning — relocating to Miami from New York, struggling to make friends, and starting a Facebook group selfishly, out of my own need. I booked our first happy hour for 4 people, and 20 showed up. Four years later we're over 70,000 women across our platforms. I get into the media kit that changed everything, why I fought venues just to get a table, and the real difference between a community and a following. I share the 3 biggest mistakes I see people make when they try to build one, why I refused to monetize for years, and the one asset I wish I had started capturing on day one. This is the honest, no-highlight-reel version of building something that outgrows you. Key Topics Covered: — Why I moved from New York to Miami with no real plan — Starting a community selfishly, out of my own need for friends and recommendations — The first happy hour: a table booked for 4, and 20 women showing up — The media kit that got local venues to say yes — Why splitting the bill kills community events — What year one of The Brickell Babes actually looked like — Authenticity in practice: consistency, honesty, and having an opinion — Community vs. following — what each one actually needs — Detaching yourself as the face so the community can stand on its own — The YPO chapter model for organic, grassroots growth — The 3 biggest mistakes people make building a community — Why monetizing too soon is a scarcity mindset — Underpromise and overdeliver as the rule for brand partnerships — Owned media: why email and demographics beat followers — What I wish I knew at the very beginning Timestamps: 00:00 – Cold Open + Welcome 01:31 – Why This Solo Episode on Community Building 02:13 – How The Brickell Babes Started: Moving to Miami With No Friends 03:51 – The First Happy Hour: Planned for 4, 20 Women Showed Up 05:03 – Why Splitting the Bill Defeats the Purpose of Community 05:26 – The Media Kit That Opened Doors With Venues 08:52 – What Year One of Building a Community Actually Looked Like 09:59 – Authenticity in Practice: Consistency, Honesty & Having Opinions 10:43 – Reaching 70,000 Women While Staying Consistent 13:17 – Community-First vs. Influencer-Driven Growth 14:02 – The Unsexy, High-Touch Work Behind a 70,000-Person Community 15:17 – The Moment Brickell Babes Stopped Feeling Like a Hobby 16:24 – The 3 Biggest Mistakes People Make Building Community 17:59 – Why I Didn't Monetize Earlier — And Why Restraint Paid Off 18:52 – What a Community Needs That a Following Doesn't (The YPO Model) 21:16 – What I Wish I Knew Earlier About Owned Media 22:54 – Accept Help, Let Other People Lead 23:22 – Closing + Where to Find STACKED & The Brickell Babes Tags: community building, how to build a community, Brickell Babes, women's network, Miami, Emily Dempsey, community vs following, owned media, email list, brand partnerships, founder journey, women entrepreneurs, building in public, networking for women, STACKED podcast, organic growth, community first, women in business, passion project to business Disclaimer: The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    023. The Unsexy Truth About Building a 70,000-Woman Community
  3. Aug 4

    022. The Estrogen Reckoning | Dr. Jila Senemar, Founder of JilaMD & the Miami Menopause Collective on Perimenopause, the Hormone Therapy Reversal & Why Midlife Is a Performance Window

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Dr. Jila Senemar, a board-certified OB/GYN with over 20 years of clinical experience and the founder of JilaMD and the Miami Menopause Collective. For most of her career, Dr. Jila practiced traditional OB/GYN medicine — she joined a father-son practice as its first female partner and delivered over 5,500 babies. But she kept running into the same gap: once her patients hit perimenopause, she had nowhere to send them, because menopause care was never really part of her own training either. So she left the practice she'd built, taught herself through the Menopause Society, and started a concierge practice from scratch — built entirely around the idea that women shouldn't have to just suffer through this. In this episode, Dr. Jila breaks down what perimenopause actually is and why it can start a decade before most women expect it, why the hot flash isn't even the real story, and what happened in 2002 when a single study scared a generation of women and their doctors away from hormone therapy — a fear that outlived the science for over twenty years. She also talks about testosterone's role in women's health beyond libido, why GLP-1 medications aren't a one-size-fits-all answer, and the unregulated corners of the wellness world she warns her own patients about. This is a conversation, not medical advice — always talk to your own doctor about what's right for you. This is the episode for the woman who plans to live past fifty, which is all of us. Key Topics Covered: — From traditional OB/GYN practice to building a concierge menopause practice from scratch — Being the first female partner in a father-son practice team — What perimenopause actually is, and why it can start in your mid-to-late 30s — The symptoms nobody connects to menopause: brain fog, sleep, mood, unexplained rage — The 2002 study that scared a generation off hormone therapy, and what got lost in translation — Why she calls estrogen "the hero hormone" — Metabolic health, muscle, and bone in the midlife window — GLP-1 medications — her take on who they're actually right for — Testosterone in women's health, beyond libido — The unregulated wellness trends she warns her own patients about — Why she calls this decade a performance window, not a decline — Lightning round Timestamps: 00:00 – Welcome + Introducing Dr. Jila Senemar 01:59 – The 2002 Study That Scared a Generation Off Hormone Therapy 07:01 – What Perimenopause Actually Is & When It Starts 10:14 – The Symptoms Nobody Connects: Brain Fog, Sleep, Mood & Rage 11:45 – From Traditional Practice to Building Her Own Concierge Model 14:18 – Estrogen as the "Hero Hormone" 13:15 – Metabolic Health, Muscle & Bone in Midlife 48:06 – GLP-1 Medications: Who They're Actually Right For 14:10 – Testosterone in Women's Health Beyond Libido 53:40 – Unregulated Wellness Trends She Warns Her Patients About 56:23 – Lightning Round 59:45 – Where to Find Dr. Jila Senemar Tags : Dr. Jila Senemar, JilaMD, Miami Menopause Collective, menopause, perimenopause, hormone therapy, hormone replacement therapy, women's health, midlife health, estrogen, testosterone in women, GLP-1, metabolic health, longevity, OB/GYN, women's wellness, STACKED podcast, Emily Dempsey, Brickell Babes, female founder podcast, midlife wellness, health education Disclaimer: The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    022. The Estrogen Reckoning | Dr. Jila Senemar, Founder of JilaMD & the Miami Menopause Collective on Perimenopause, the Hormone Therapy Reversal & Why Midlife Is a Performance Window
  4. Jul 28

    021. The Market's Capital Case for Bitcoin | Christian J. Lopez, Cohen & Company Capital Markets on Sound Money, Corporate Treasuries & the Coming Consolidation Wave

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Christian J. Lopez, Managing Director and Head of Blockchain & Digital Assets at Cohen & Company Capital Markets. A first-generation American raised by entrepreneurial immigrant parents, Christian witnessed the 2008 financial crisis firsthand while working at UBS in London. Seeing his family lose their homes led him to explore sound money, gold, and ultimately Bitcoin. He joined Cohen in 2021 when Bitcoin was still a word most investment banks refused to say in a client meeting. Four years later, Cohen & Company is the #1 Bitcoin investment banking team in the country (Hashrate Index, three consecutive years), and Christian has personally advised some of the most significant deals in the space: the Gemini IPO, Anthony Pompliano's $1B ProCap Financial public listing, and Adam Back's Blockstream $125M convertible offering. In this episode, Christian breaks down why the S&P 500 is not the inflation hedge most people assume it is, the consolidation wave coming for small and mid-sized crypto companies, and the $6.6 trillion deposit battle between Coinbase and the big banks over stablecoin yield. He also gives his Bitcoin price target for end of 2026. This is the Bitcoin conversation for the woman who has been hearing about it for years and wants the Wall Street version of the thesis — from someone who has done the deals. Key Topics Covered: — First-generation American origin story: Colombian + Spanish family, Dallas restaurant, Chicago upbringing — The 2008 financial crisis as the origin of his Bitcoin conviction — SPACs explained in plain English — Bitcoin mining 101 and the AI + HPC data center pivot — Bitcoin ETFs vs. Bitcoin treasury companies (DATs) — The coming consolidation wave for small and mid crypto companies — The S&P inflation math — The $6.6 trillion stablecoin deposit battle between Coinbase and Jamie Dimon — Bitcoin as sound money, categorically different from "crypto" — Why not holding Bitcoin is becoming irresponsible for corporate treasurers — Christian's own allocation: approximately 30% of net worth in Bitcoin — End-of-2026 Bitcoin price target: $125,000 to $175,000 Timestamps: 00:00 – Welcome + Introducing Christian J. Lopez 03:47 – First-Generation American: Colombian & Spanish Family, Dallas to Chicago 05:55 – University of Illinois, UBS London & Landing on a Trading Floor in 2008 07:15 – Watching His Family Lose Their Homes & the Path to Bitcoin 08:30 – Columbia MBA, Guggenheim Securities & Broadhaven Capital Partners 11:35 – Joining Cohen & Company in 2021 When Bitcoin Was a “Bad Word” on Wall Street 14:30 – SPACs Explained & How Cohen Became the #1 Bitcoin Investment Bank 18:55 – Bitcoin Mining 101 & the AI/HPC Data Center Pivot 33:30 – Bitcoin ETFs vs. Bitcoin Treasury Companies (DATs) 38:20 – The Genius Act, Clarity Act & the Coming Consolidation Wave 56:40 – The $6.6 Trillion Stablecoin Deposit Battle: Coinbase vs. Jamie Dimon 01:02:00 – Christian’s Allocation & His End-of-2026 Bitcoin Price Target 01:02:40 – Lightning Round Tags: Christian J. Lopez, Cohen and Company Capital Markets, Bitcoin investment banking, Bitcoin mining, Bitcoin ETF, Bitcoin treasury companies, DATs, SPACs, Genius Act, Clarity Act, stablecoin regulation, sound money, Bitcoin inflation hedge, S&P 500 inflation, corporate Bitcoin treasury, first-generation American, Wall Street Bitcoin, Bitcoin price prediction, Bitcoin 2026, women and Bitcoin, STACKED podcast, Emily Dempsey Disclaimer:The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    021. The Market's Capital Case for Bitcoin | Christian J. Lopez, Cohen & Company Capital Markets on Sound Money, Corporate Treasuries & the Coming Consolidation Wave
  5. Jul 21

    020. Building From Grief | Gabby Arancio, Founder of GamePlan Skincare, on Solving the Skincare Problem No One Saw, Asking the Market Before She Built Anything & Raising Her Seed Round

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Gabby Arancio, Founder and CEO of GamePlan Skincare, the first skincare brand built specifically for athletes. Before she was a founder, Gabby spent a decade as an athletic trainer — at LSU in the SEC, with the Miami Dolphins in the NFL, and as head trainer for Miami FC — which is where she noticed the problem nobody was solving: by her count, most of the athletes she worked with struggled with sport-induced breakouts, and there was nothing built to handle it. In this episode, Gabby breaks down how she built GamePlan from the sidelines, the emotional story behind why she actually started the company, how she sourced and tested her formula directly with real athletes instead of guessing, and her advice for founders raising their first round. This is the episode for anyone who's ever had an idea and needed one person to believe in them first. Key Topics Covered: — Growing up in New Jersey and choosing Miami for college — Discovering athletic training as a major — Becoming one of the first female students at UM awarded an NFL internship, with the Miami Dolphins — Life on staff at LSU during the 2019 National Championship season — Becoming head athletic trainer for Miami FC — The insight that started GamePlan: sport-induced breakouts nobody was solving — The friend who told her to go build it — and the loss that came days later — Why his initials are on every GamePlan package — Sourcing formula and manufacturing, and why she chose a Korean lab over domestic options — Testing the product directly with athletes instead of guessing — Sending her first international wire while still working full-time — Early demand from sports agencies for athlete care packages — Raising a friends-and-family pre-seed round, and why she's raising a seed round now — Selling out at Urban Outfitters four times — Becoming a top pick on Amazon in her category — Her advice for founders on fundraising, hiring, and product versus aesthetics — Why she says to ask the market before you build Timestamps: 00:00 – Welcome + Introducing Gabby Arancio 10:11 – Growing Up in New Jersey & Choosing Miami on a Whim 10:18 – Discovering Athletic Training as a Major 14:20 – Becoming One of the First Female NFL Interns with the Miami Dolphins 15:58 – Life on Staff at LSU During the 2019 National Championship Run 18:00 – Becoming Head Athletic Trainer for Miami FC 21:50 – What GamePlan Skincare Actually Is 24:30 – The Friend Who Told Her to Go Build It & the Loss That Followed 31:55 – Sourcing & Manufacturing: Why She Chose a Korean Lab 33:18 – Sending Her First International Wire While Working Full-Time at Miami FC 35:45 – Testing Formula & Packaging Directly with Athletes 37:21 – Early Demand from Sports Agencies for Athlete Care Packages 38:53 – The Friends-and-Family Pre-Seed Round & Raising a Seed Round Today 40:30 – Selling Out at Urban Outfitters & Becoming an Amazon Top Pick 48:13 – Founder Advice: Fundraising, Hiring, Product vs. Aesthetic 42:02 – Lightning Round 52:00 – Where to Find Gabby Arancio & GamePlan Skincare Tags: Gabby Arancio, GamePlan Skincare, athlete skincare, sport-induced breakouts, women founders, female entrepreneur, skincare startup, CPG founder, athletic trainer, NFL, LSU football, Miami FC, seed round, bootstrapping a startup, Urban Outfitters, Amazon best seller, STACKED podcast, Emily Dempsey, Brickell Babes, women in business podcast, founder story Disclaimer:The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    020. Building From Grief | Gabby Arancio, Founder of GamePlan Skincare, on Solving the Skincare Problem No One Saw, Asking the Market Before She Built Anything & Raising Her Seed Round
  6. Jul 14

    019. How to Actually Buy Bitcoin — Exchanges, ETFs & Cold Wallets Explained

    Welcome back to STACKED, the show about becoming your own best asset. This week I'm going solo to answer the question I get asked more than almost anything else: how do you actually buy your first Bitcoin? There are three ways to do it — a brokerage or exchange, a Bitcoin ETF, or a cold wallet — and I walk through exactly how each one works, plus the tradeoff nobody explains clearly enough: what you actually own versus what you think you own. I break down why Bitcoin sitting on an exchange is technically an IOU (and what that meant for FTX customers in 2022), why an ETF gets you price exposure but not the asset itself, and why a cold wallet — an $80 to $150 device — is the only way to hold the real thing. I also give you my own rule for how the strategy should change depending on how much you're buying: $500, $5,000, or $50,000+. This is the no-fluff, beginner-friendly breakdown I wish someone had given me before I bought my first Bitcoin. Key Topics Covered: — The 3 ways to buy Bitcoin: exchange, ETF, cold wallet — How buying on an exchange actually works, step by step — Why Bitcoin on an exchange is technically an IOU — The bag-in-a-warehouse analogy for custody risk — What happened to customer funds when FTX collapsed in 2022 — What a Bitcoin ETF actually is, and what it isn't — Why an ETF is "paper Bitcoin," not the real asset — What a cold wallet is and how much it costs — Setting up a cold wallet and generating a seed phrase — Why the seed phrase is the actual key to your Bitcoin — What happens if you lose your cold wallet — Emily's dollar-amount rule: $500 vs. $5,000 vs. $50,000+ — Multisig authentication as a middle-ground option — Why "sats" are the name behind the show Timestamps: 00:00 – Welcome + How to Buy Your First Bitcoin01:36 – The 3 Main Ways to Buy Bitcoin: Exchange, ETF, or Cold Wallet01:56 – Option 1: Buying Bitcoin on an Exchange (Step-by-Step)02:24 – The Hidden Catch: Why Your Bitcoin May Be an IOU02:40 – Understanding Custody Risk with the Warehouse Analogy03:10 – What Happened with FTX and Why It Matters03:20 – Option 2: What a Bitcoin ETF Actually Is03:47 – Why ETFs Are Often Called "Paper Bitcoin"04:06 – Option 3: Cold Wallets and Self-Custody Explained04:33 – How to Set Up a Cold Wallet and Protect Your Seed Phrase05:17 – What Happens If You Lose Your Cold Wallet?05:35 – Emily's Bitcoin Strategy for Different Investment Amounts ($500, $5,000, and $50,000+)06:53 – Final Thoughts + Where to Find More from STACKED Tags: how to buy Bitcoin, Bitcoin for beginners, buying Bitcoin on an exchange, Bitcoin ETF explained, cold wallet, self-custody, seed phrase, Ledger, Trezor, FTX collapse, not your keys not your coins, Bitcoin wallet, stacking sats, STACKED podcast, Emily Dempsey, Brickell Babes, Bitcoin basics, Bitcoin investing for women, personal finance podcast Disclaimer: The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors concerning your situation and specific questions you may have.

    019. How to Actually Buy Bitcoin — Exchanges, ETFs & Cold Wallets Explained
  7. Jul 7

    018. From Group Chat to 3,500-Woman Empire | Courtney Spritzer, Co-Founder of Entrepreneista on Turning Community Into Cash, Building a Personal Brand & Going AI-First

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Courtney Spritzer, Co-Founder of Entreprenista, a private membership community of more than 3,500 women entrepreneurs across the U.S., Canada, and beyond. Courtney didn't set out to build a community business — she studied economics at NYU, graduated in 2009 into one of the worst financial crises in a century, and spent two years underwriting insurance policies in rural Massachusetts. A job at American Express in 2011 changed everything — she was in the room as major brands first figured out Facebook and Twitter, and realized social media could be a career. She and her business partner, Stephanie, built a social media agency, SocialFly, from nothing — nights and weekends, then a leap of faith, then their first $8,000 month. In 2018, almost as an experiment to learn a new platform for their agency clients, they started the Entreprenista Podcast. By 2020, it had grown into its own private community — one Courtney and Stephanie eventually spun off entirely, selling SocialFly to focus on what it became. In this episode, Courtney breaks down the one rule that built her entire referral engine, how she balances monetizing a community with keeping it authentic, why the face of a brand doesn't have to be its founder, and why she's convinced every founder — herself included — needs to build AI-first from here on out. This is the episode for anyone building something out of a group chat, a podcast, or a side project, and wondering if it could ever be the real business. Promo Code: $500 off Entreprenista initiation dues with code BRICKELLBABES500 — reducing the fee from $1,497 to $997 when paid in full. Applicable to member's first year of Entreprenista dues. https://refer.entreprenista.com/bb Key Topics Covered: — Growing up in a family of entrepreneurs — clothing stores in the Bronx — and trying to do the opposite — Studying economics at NYU and graduating into the 2009 financial crisis — Hitting an $8,000 revenue goal in month one — How SocialFly grew into a full-service digital, paid media, and influencer marketing agency — Starting the Entreprenista Podcast in 2018 to learn a new platform for clients — Balancing authenticity with monetizing a community — Why 40% of new members join through referrals — How AI agents saved a friend's business roughly $250,000 in three weeks — Why Courtney would build an AI-first business if she started over today — Lightning round Timestamps: 00:00 – Welcome + Introducing Courtney Spritzer 03:45 – Growing Up in a Family of Entrepreneurs in the Bronx 05:26 – Meeting Business Partner Stephanie 06:01 – Building the Agency Nights & Weekends 06:50 – The Leap of Faith: Quitting Corporate for Good 07:01 – Hitting the $8,000 Revenue Goal in Month One 10:41 – Trading Social Media Services for Free Office Space 18:18 – Starting the Entreprenista Podcast in 2018 18:52 – Spinning Entreprenista Into Its Own Company During the Pandemic 21:05 – Selling SocialFly to Focus Fully on Entreprenista 29:03 – The Entreprenista to Entourage Ambassador Program 30:37 – Building a Personal Brand Without Oversharing 40:20 – Why Courtney Would Build Her Next Business AI-First 44:30 – Lightning Round 46:00 – Where to Find Courtney Spritzer & Entreprenista Tags: Courtney Spritzer, Entreprenista, SocialFly, women entrepreneurs, women in business, community building, monetizing community, personal branding, AI for business, LinkedIn growth, Threads growth, referral marketing, membership community, STACKED podcast, Emily Dempsey, Brickell Babes, female founder podcast Disclaimer: The content shared on this page should not be construed as legal, financial, investment, or medical advice. It does not create any client, patient, or fiduciary relationship. Contents are for general informational purposes only — consult your own advisors regarding your specific situation.

    018. From Group Chat to 3,500-Woman Empire | Courtney Spritzer, Co-Founder of Entrepreneista on Turning Community Into Cash, Building a Personal Brand & Going AI-First
  8. Jun 30

    017. The CEO of Your Own Body | Colleen Wachob on 16 Years Inside Wellness, What Actually Works for Women & Building mindbodygreen to 15 Million Monthly Readers

    Welcome back to STACKED, the show about becoming your own best asset. Today I sat down with Colleen Wachob, Co-Founder and Co-CEO of mindbodygreen, the independent media and wellness brand she launched with her husband Jason out of a Brooklyn apartment in 2009. It now reaches 15 million women a month, and their supplement line launched in 2020 is the fastest-growing part of the business. In this conversation we got into everything. What a pulmonary embolism at 32 taught her about listening to her body. What 16 years of watching wellness trends actually teaches you about what works for women and why she rejects bro biohacking and Kardashian wellness. Why the algorithm is making the wellness conversation worse, not better. The creatine shift and what it says about how women are finally moving toward strength. The psychology of quitting a salary to build something you believe in. And what training for HYROX at 45 taught her about cardio, community, and what it feels like when your body is finally getting what it was asking for. Colleen is one of the clearest and most honest thinkers in this space and this conversation will stay with me. Key Topics Covered: — Growing up in SoCal, Stanford, and spending her 20s as a corporate operator at Gap, Walmart, and Amazon — The pulmonary embolism at 32 and the moment she decided to build differently — Quitting Amazon and the psychological weight of taking a massive salary cut to go all in on mindbodygreen — Running the business with her husband Jason: what makes it work, what required couples therapy — The pivot into supplements: why they waited until 2020 and what the Thorne partnership taught them — Over 20 SKUs, in-house PhDs, and the fastest-growing segment of the business — Creatine and why women driving its growth is the most exciting shift in women's health in 16 years — Plant protein vs. whey: what the science actually says about muscle protein synthesis — The algorithm problem: why virality makes wellness advice worse, not better — Training for HYROX at 45: adding 6 points to her VO2 max and why cardio needed a rebrand — Lightning round: wellness or well-being, Whoop or Oura, sauna or cold plunge, bro hacker or Kardashian wellness Timestamps: 00:00 – Welcome + Introducing Colleen Wachob 02:45 – Growing Up in SoCal, Stanford, International Relations & Spanish 05:00 – Gap, Walmart & Amazon: The Corporate Decade 07:30 – The Pulmonary Embolism at 32 That Changed Everything 09:30 – Listening to Your Body Before the Whispers Become a Shout 11:45 – Quitting Amazon: The Psychology of Leaving a Salary Behind 13:30 – Building mindbodygreen in the Early Blog Era 22:24 – What the Algorithm Is Doing to the Wellness Conversation 28:01 – Over 20 SKUs, In-House PhDs & What's Driving Sales 27:46 – Creatine and Why Women Are Driving the Next Wave of Growth 32:39 – Plant Protein vs. Whey: What the Science Says 35:56 – Training for HYROX at 45 & Adding 6 Points to VO2 Max 39:06 – Connection as a Health Strategy: Why Great Friendships Improve Recovery 42:02 – Lightning Round: Wellness vs. Well-Being, Whoop vs. Oura, Sauna vs. Cold Plunge Tags:Colleen Wachob, mindbodygreen, women's health, creatine for women, wellness trends, supplement industry, female founder, how to build a wellness brand, pulmonary embolism, HYROX training, VO2 max, strength training for women, protein for women, co-founder relationship, building with your spouse, wellness algorithm, STACKED podcast, Brickell Babes, CEO of your own body, wellness supplements Disclaimer:The content shared on this page should not be construed as legal, financial, investment, or medical advice. Your viewing and/or use of this information does not create any kind of client, patient, or fiduciary relationship with us. The contents are intended for general informational purposes only, and you are urged to consult your own advisors or medical professional concerning your situation and specific questions you may have.

    017. The CEO of Your Own Body |  Colleen Wachob on 16 Years Inside Wellness, What Actually Works for Women & Building mindbodygreen to 15 Million Monthly Readers

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5
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3 Ratings

About

STACKED with Emily Dempsey is the podcast at the intersection of Bitcoin, wealth-building, entrepreneurship, and living well. Emily went from Bergdorf Goodman fashion buyer to Bitcoin miner and founder of Miami's largest women's network The Brickell Babes — and now she's your filter. Expert-level conversations made actionable. No jargon, no shilling, no fluff. Just clarity on money, digital assets, and what's next in the future of finance and media. New episodes weekly. Let's get stacked. For educational purposes only. Not financial advice.