The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer
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  • 半周一更

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

  1. 16小时前

    The Power of Employee Well-Being

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Mark C. Crowley, author of The Power of Employee Well Being. This enlightening conversation explores the critical shift from traditional engagement metrics to prioritizing employee well-being as a strategic imperative for leaders. Mark shares compelling insights drawn from decades of research, including a pivotal study involving 17 million workers from the University of Oxford, demonstrating that well-being is directly linked to profitability, retention, and long-term performance. Listeners will discover why many engagement initiatives fail and how to cultivate a true sense of psychological belonging within teams. Mark provides actionable, science-backed strategies for fostering emotional safety, recognizing unseen stressors, and making daily choices that genuinely support employees. This episode encourages leaders to reflect on their own practices and consider how they might be unintentionally signaling that well-being is optional rather than essential. In this episode: Understand the distinction between employee engagement and well-being and why it matters. Explore the importance of real-time feedback and pulse surveys in gauging employee sentiment. Learn practical strategies to foster emotional safety and support within teams. Discover the impact of leadership styles on employee well-being and performance. Gain insights into the significance of positive reinforcement and recognition in the workplace. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/541. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    44 分钟

  2. 2天前

    The Art of Experimentation to Gain Consumer Insights

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Henry Stott, co-founder of Dectech, to discuss the nuances of business experimentation and how to better predict customer behavior. Henry shares insights from his extensive experience in applying behavioral economics to commercial challenges, emphasizing the importance of context and delivery in experiments. He highlights the pitfalls of relying on sanitized test environments that may not accurately reflect real-world pressures faced by consumers. Listeners will gain a deeper understanding of the two classes of problems in consumer behavior, precedented and unprecedented, and learn how to design smarter trials that yield actionable insights. The conversation dives into compelling case studies, including a project with Deliveroo that optimized their subscription model and another with Lloyds Bank that significantly improved their online home insurance renewal process. As you tune in, consider how your own business decisions might be influenced by misleading data or assumptions about customer experiences. Henry’s expertise encourages a critical evaluation of the behavioral nudges you implement and how they might perform under real-world conditions. In this episode: Understand the importance of context in business experimentation. Explore the difference between precedented and unprecedented consumer behavior problems. Learn how to design effective trials that predict customer behavior accurately. Discover the impact of behavioral nudges and when they may need to be simplified. Gain insights from case studies with Deliveroo and Lloyds Bank on optimizing customer journeys. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/540. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    43 分钟

  3. 10月9日

    Beyond Fast: The Power of Belief and Leadership in Coaching

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Sean Brosnan, author of the inspiring book Beyond Fast. Sean, a high school running coach, shares his remarkable journey of transforming a struggling team at Newberry Park High School into one of the most dominant forces in high school running history. This episode dives deep into the psychology of leadership, the importance of belief systems, and the courage to challenge the status quo. Listeners will learn how Sean's unique coaching philosophy emphasizes mental resilience and the power of community. He discusses the significance of nurturing individual talents while fostering a cohesive team spirit, and how these principles can be applied beyond sports into the business world. Sean's insights into breaking mental barriers and redefining what is possible will inspire you to reflect on your own limiting beliefs and encourage your team to strive for greatness. Additionally, this episode explores the balance between consistency and urgency, highlighting how sustainable routines lead to true transformation. Sean shares practical advice on how to create a positive culture that motivates individuals to achieve their best while working towards a common goal. In this episode: Discover the mindset shifts necessary for breaking records and achieving the impossible. Learn how to foster a positive team culture that values every member's contribution. Understand the importance of mental resilience and consistency over urgency in achieving long-term success. Explore how to apply lessons from sports coaching to leadership and team dynamics in business. Reflect on your own limiting beliefs and how they may be holding you back from achieving your goals. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/539. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    52 分钟

  4. 10月7日

    How Vision Shapes Our Perception and Behavior

    In this episode of The Brainy Business podcast, Melina Palmer dives deep into the fascinating world of sight and vision, exploring how our sense of sight profoundly influences behavior and decision-making. Did you know that sight occupies more space in the brain than any other sense? Melina unpacks the difference between sight, what we perceive through our eyes, and vision, which is how our brains interpret that information based on past experiences. Listeners will learn about the significant role that visual stimuli play in shaping our perceptions and actions, from the powerful effects of optical illusions to the way our brains fill in gaps when processing information. Melina discusses how understanding these concepts can enhance business strategies and improve customer engagement by leveraging the brain's reliance on predictability and familiarity. This episode sets the stage for an upcoming conversation with legendary running coach Sean Brosnan, who helps athletes visualize and achieve their potential. Melina encourages listeners to reflect on their own visions of the future and how what they see influences what they believe is possible. In this episode: Discover the crucial differences between sight and vision and their implications for behavior. Learn how the brain processes visual information and the role of expectations in perception. Explore the impact of optical illusions and visual priming on decision-making. Understand how to apply insights about sight in business to enhance customer connections. Reflect on your own perceptions and how they shape your vision for the future. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/538. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    50 分钟

  5. 10月2日

    Unlocking Behavioral Secrets of Iconic Brands

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Richard Shotton and MichaelAaron Flicker, co-authors of the enlightening book, Hacking the Human Mind. Together, they explore the psychological principles behind some of the world’s most iconic brands, including Kraft Mac and Cheese, Snickers, and Dyson, revealing what makes them effective at capturing and retaining consumer attention. Richard and MichaelAaron share insights on how these brands leverage behavioral science to create memorable experiences and drive customer loyalty. They delve into fascinating concepts such as expectation assimilation, the illusion of effort, and the attention-action gap, illustrating how these principles can be applied in marketing strategies. The conversation highlights the importance of storytelling and the power of humor in advertising, as well as the challenges of changing established perceptions in the marketplace. In this episode: Discover the behavioral science behind 17 beloved brands and how they effectively engage consumers. Learn about key concepts like pareidolia and the illusion of effort and how they impact consumer behavior. Explore the significance of storytelling in marketing and how humor can enhance brand recall. Understand the Semmelweis reflex and its implications for introducing new ideas in business. Gain practical tips for applying these insights to your own marketing efforts and brand strategies. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/537. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    48 分钟

  6. 9月30日

    Unlocking Consumer Choices: The Power of Behavioral Science in Marketing

    In this episode of The Brainy Business podcast, Melina Palmer welcomes back Nancy Harhut, author of the insightful book, Using Behavioral Science in Marketing. Together, they delve into the powerful ways behavioral science can be applied to marketing strategies, enhancing customer engagement and driving action. Nancy shares her journey from traditional marketing to integrating behavioral science into her work, highlighting the importance of understanding consumer psychology. Throughout their discussion, Melina and Nancy explore key concepts such as autonomy bias, the magnetic middle, and the significance of testing marketing strategies to achieve measurable results. With practical examples and engaging stories, this episode is packed with actionable insights for marketers at any level. In this episode: Discover how small changes in marketing can lead to significant results. Learn about the impact of autonomy bias and how to leverage it in your campaigns. Explore the concept of the magnetic middle and its role in consumer decision-making. Understand the importance of testing and validation in marketing strategies. Gain insights into the practical applications of behavioral science in various marketing contexts. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/536. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    41 分钟

  7. 9月25日

    I Need That: Unpacking the Psychology of Perceived Need

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Laurier Mandin, author of the insightful book I Need That. Together, they explore the powerful psychology behind perceived need and how it influences consumer behavior. Laurier shares his extensive experience as a product marketer and founder of Graphos Product, revealing what it truly takes for a product to transition from a mere want to a non-negotiable need. Listeners will discover the concept of the "coveted condition," a transformative lens through which businesses can understand their customers' aspirations and identities. Laurier recounts a pivotal moment from his youth involving a solar-powered bike computer that reignited his passion for cycling, illustrating how emotional connections drive the perception of need. Throughout their conversation, Melina and Laurier discuss actionable strategies for product development, the importance of validation, and how to effectively communicate the benefits of a product to tap into the emotional decision-making processes of consumers. This episode is a treasure trove of insights for entrepreneurs, marketers, and anyone looking to create compelling products that resonate with their audience. Don't miss the chance to rethink how you approach your offerings and inspire your customers to say, "I need that!" In this episode: Explore the psychology of perceived need and how it affects consumer behavior. Learn about the concept of the "coveted condition" and its impact on identity and aspiration. Discover actionable strategies for product development and marketing. Understand the significance of validating your product ideas before launch. Gain insights into how emotional connections drive purchasing decisions. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/535. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    51 分钟

  8. 9月23日

    Shifting Perspectives: The Science of Changing Opinions

    In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Andy Luttrell, a social psychologist specializing in attitudes and persuasion. They explore the fascinating dynamics of how opinions are formed and changed, delving into the psychological underpinnings that influence our beliefs about everything from brands to personal identity. Andy shares insights on the complexity of self-perception and the varying degrees of opinion strength, highlighting how cultural contexts can shape our views. The conversation also addresses the implications of moral conviction in persuasion, examining when moral arguments can either reinforce or challenge existing beliefs. Listeners will learn practical strategies for tailoring communication to resonate with diverse audiences, depending on their perspectives and personality traits. As you listen, consider your own opinions: which feel unshakable, and why? This episode serves as a reminder of the fluidity of our beliefs and the importance of remaining open to new perspectives. In this episode: Discover the psychological mechanisms behind opinion formation and change. Learn about the role of cultural context in shaping self-perception and attitudes. Explore the impact of moral conviction on persuasion strategies. Understand how to tailor messaging based on audience personality traits. Gain insights into fostering strong brand loyalty through identity connection. Get important links, top recommended books and episodes, and a full transcript at thebrainybusiness.com/534. Looking to explore applications of behavioral economics further?  Learn With Us on our website. Subscribe to Melina’s Newsletter Brainy Bites.  Let’s connect: Send Us a Message Follow Melina on LinkedIn The Brainy Business on Youtube The Brainy Business on Instagram

    46 分钟
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关于

Consumers are weird. They don't do what they say they will do and don't act how we think they "should." Enter Melina Palmer, a sales conversion expert with a personal mission to make your business more effective and brain friendly. In this podcast, Melina will take the complex concepts of behavioral economics (the study and science of why people buy - or not) and provide simple, actionable tips you can apply right away in your business. Whether you're a small business or thriving corporation, Melina's tips can help your business increase sales and get more customers.

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