Standard Deviation Podcast

Juliana Jackson, Simo Ahava
  • 5.0 (5)
  • TECHNOLOGY
  • UPDATED BIMONTHLY

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.

  1. 6D AGO

    80% is the new 100%

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. (Getting an update soon) Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku LIMITED 20% off offer on the Javascript for Digital Marketers Course - Get it while it lasts! Latest content from Simo Ahava Add IPv6 Support To Your Server-side GTM Load Balancer Latest content from Juliana Jackson The business model is THE strategy (subscribe to the newsletter for more amazing content) LIVE from Measurecamp Helsinki - 40' of content about main effects & interactions with Matt Gershoff - will be available to all my Substack subcribers - sign up to my newsletter here: https://julianajackson.substack.com/ Mentioned in the episode: META announcement for new Click-Through Measurement Definition STAPE Content re: Meta Conversion tracking (comment from Stape team - Meta have changed the definition of view-through and added engaged-through etc., but it didn’t affect how you report to pixel/capi) - https://stape.io/solutions/facebook-capi-tag - CAPI tag- https://stape.io/solutions/facebook-pixel-tag - pixel tag- https://stape.io/gtm-set-up-assistant Google Universal Commerce Protocol Agentic Misalignment (Anthropic): https://www.anthropic.com/research/agentic-misalignment Natural Emergent Misalignment from Reward Hacking (Anthropic): https://assets.anthropic.com/m/74342f2c96095771/original/Natural-emergent-misalignment-from-reward-hacking-paper.pdf This podcast is brought to you by Juliana Jackson and Simo Ahava.

    39 min

  2. MAR 8

    Raw data doesn't spark joy

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases. The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles. Sign up to the Simmer Newsletter for the latest news in Technical Marketing. NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku  Latest content from Simo Ahava Run Server-side Google Tag Manager On Localhost Article Latest content from Juliana Jackson  Agent social networks are just a hall of mirrors (subscribe to the newsletter for more amazing content) Mentioned in the episode: Matomo Tag Piper by David Vallejo Walker OS Jason Packer's new book: Google Analytics Alternatives Superweek Analytics Summit Measurecamp Helsinki Connect with Johan: Linkedin GA4BigQuery GA4Dataform This podcast is brought to you by Juliana Jackson and Simo Ahava.

    53 min

  3. JAN 29

    2026 - we are back and it aint sayf

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW SIMMER COURSE ALERT!  - Data Analysis with R - taught by Arben Kqiku (coupon code doesn't apply to this course) Latest content from Simo Ahava Run Server-side Google Tag Manager On Localhost ArticleLatest content from Juliana Jackson The distance between what gets funded and what works has never been wider. (subscribe to the newsletter for more amazing content)Mentioned in the episode: Superweek Analytics SummitMeasurecamp HelsinkiConnect with Sayf Sharif: LinkedinThree Bears DataOptiMeasure This podcast is brought to you by Juliana Jackson and Simo Ahava.

    46 min

  4. 12/10/2025

    Protect your critical thinking - Live at Analytics Summit

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Simo Ahava Run Server-side Google Tag Manager On Localhost Article Latest content from Juliana Jackson The sin, the oil, the crack and the crisis ArticleSign up for a the very first Google x Jellyfish Cloud Talks event, 15th of January, Copenhagen - The very first event focused on the use of Google Cloud Technology & AI for Marketing.Huge thanks to TRKKN & Analytics Summit for having us over to do this in front of a fantastic audience, we had an amazing time. TRKKNAnalytics Summit This podcast is brought to you by Juliana Jackson and Simo Ahava.

    44 min

  5. 09/27/2025

    Another Tuesday, Another Identifier Panic

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.NEW! - Mastering GA4 With Google BigQuery Course with Johan van de Werken is now out and you can get 15% discount on it if you buy it by the end of the month (September). The 15% discount will be applied automatically at checkout! Doesn't work together with another discount code. Get it here: https://www.teamsimmer.com/all-courses/mastering-ga4-with-google-bigquery/ Latest content from Juliana & Simo: Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > #GTMTips: How To Load Google Scripts From A Server Container - https://www.simoahava.com/gtmtips/new-way-load-google-scripts-server-container/Latest from Juliana: https://julianajackson.substack.com/p/how-to-do-data-analysisAlso mentioned in the episode: Loads of goodies on sGTM Pantheon from Gunnar Griese: https://gunnargriese.com/tags/gtm-server-side/GA4 Dataform - https://ga4dataform.com/ (shouts to Jules, Krisztián, Johan, Artem, Simon)Analytics Summit - https://www.analytics-summit.com/Measure Summit - https://measuresummit.com/Measurecamp Helsinki - https://helsinki.measurecamp.org/Google Tag Gateway - https://developers.google.com/tag-platform/tag-manager/gateway/setup-guide?setup=manualsGTM Pantheon - https://github.com/google-marketing-solutions/gps-sgtm-pantheonArben Kqiku - upcoming instructor on Team Simmer for R for Data analysis - https://www.linkedin.com/in/arben-kqiku-301457117/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

    44 min

  6. 08/07/2025

    Definitely...not a lot of numbers!

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo: Subscribe to Juliana's newsletter: https://julianajackson.substack.com/Latest on the SimoAhava.com blog > Common Mistakes When Working With Click Identifiers, guest post by Jude Nwachukwu Onyejekwe : https://www.simoahava.com/analytics/common-mistakes-click-identifiers/Latest from Juliana: https://julianajackson.substack.com/p/eu-ai-act-explainedConnect with Tim Ceuppens Linkedin: https://www.linkedin.com/in/timceuppens/ Also mentioned in the episode: Apple Paper about LLM reasoning > https://machinelearning.apple.com/research/illusion-of-thinkingOpenAI Status Page (for when the thought leadership runs out) > https://status.openai.comMeasureCamp Brussels – Nov 15 > https://www.measurecamp.org/brussels/ This podcast is brought to you by Juliana Jackson and Simo Ahava.

    1h 7m

  7. 05/29/2025

    Attribution, MMM, MTA and all the other Ms

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Basic Consent Mode GuideLatest from Juliana: Don't use LLMs to do Data AnalysisConnect With Barbara Galiza Linkedin: https://www.linkedin.com/in/barbara-galiza/Attribution Masterclass: https://attributionmasterclass.com/ (use the coupon code DEVIATION. It's 25% ($100) off )021 Newsletter: https://www.021newsletter.com/Also mentioned in the episode: David Vallejo - GA4 new cookie format explained - https://www.thyngster.com/google-analytics-4-cookie-format-change-from-gs1-to-gs2-explainedShouts to Slobodan Manic and No Hacks Podcast for helping me with some technical difficulties on this episode. Go ahead and check his podcast for thought provoking conversations about CRO/Growth and product. This podcast is brought to you by Juliana Jackson and Simo Ahava.

    1 hr

  8. 04/12/2025

    Building Better Relationships

    This Podcast is sponsored by Team Simmer. Go to TeamSimmer and use the coupon code DEVIATE for 10% on individual course purchases.The Technical Marketing Handbook provides a comprehensive journey through technical marketing principles.Sign up to the Simmer Newsletter for the latest news in Technical Marketing.Latest content from Juliana & Simo Sign-up to Juliana's newsletter: Beyond The Mean. Subscribe here: https://julianajackson.substack.com/Latest from Simo: Clarification On GTM Auto-Loading Google Tag For Ads And Floodlight EventsLatest from Juliana: Brand Moments, Contextual Experience Debt, and Perception-Led Segmentation: A New Framework for Digital ExperienceConnect With Dave Cain Linkedin This podcast is brought to you by Juliana Jackson and Simo Ahava.

    55 min
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About

Standard Deviation Podcast is your go-to resource for navigating a career in digital analytics or technical marketing.

Information

  • Creator
    Juliana Jackson, Simo Ahava
  • Years Active
    2022 - 2026
  • Episodes
    48
  • Rating
    Explicit
  • Copyright
    © 2025 - Standard Deviation: A podcast by Juliana Jackson
  • Show Website
    Standard Deviation Podcast

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