Empowered Endeavors: Business Strategy for the Purpose-Driven

Shaunna Lee
  • 5.0 (11)
  • BUSINESS
  • UPDATED WEEKLY

Welcome to the podcast that cuts through the noise, empowers voices, and amplifies impact. Where business strategy and purpose come together to turn your passion into a platform and ideas into influence to create real impact. I’m your host Shaunna Lee, best-selling author of So You’re Divorced, So What?, and mentor to executive thought leaders, purpose-driven entrepreneurs, and aspiring authors. We are transforming burned-out professionals into purpose-driven powerhouses. Remember: Your voice matters. Your story matters. And the world needs to hear it.

  1. 5 Lies Keeping You from Starting Your Podcast (and What to Do Instead)

    06/20/2025

    5 Lies Keeping You from Starting Your Podcast (and What to Do Instead)

    If you’ve ever said, “I’m not ready,” “I don’t have the time,” or “It’s all been said before,” this episode is your wake-up call. In this solo episode of Empowered Endeavors, Shaunna Lee gets real about the 5 most common (and convincing) lies that hold people back from starting their podcast—and why none of them should stop you. From niche fear to tech overwhelm to imposter syndrome, she unpacks each myth and offers a refreshing, empowering perspective to help you take action now—not someday. If you’ve felt the nudge to launch your show but keep putting it off, this episode will meet you with grace, truth, and a practical roadmap for what to do next. What You’ll Learn: Why no one will listen is a lie (and why you only need the right ones)Why originality isn’t about the topic—it’s about your voiceHow new tools make podcasting easier than everWhy “I don’t have time” is a disguised decision, not a factThe clarity that comes from action, not planning ✨ Favorite Quote: “Imperfect action is where it’s at. People don’t need perfect sound. They need your story.” 🎯 Ready to launch your podcast this summer?Join PodLaunch Or book a 1:1 strategy session to map your podcast idea with Shaunna.

    24 min
  2. When Motherhood Becomes a Microphone: Ashley G’s Podcasting Debut

    06/13/2025

    When Motherhood Becomes a Microphone: Ashley G’s Podcasting Debut

    “I didn’t think anyone wanted to hear my story… but now I know it matters.” – Ashley G In this episode of Empowered Endeavors, I’m joined by Ashley G, host of the What a Mom podcast and proud graduate of PodLaunch. Ashley shares the personal journey that led her to the mic—from motherhood challenges to unexpected breakthroughs—and how podcasting helped her transform pain into purpose. We talk about: Why Ashley almost didn’t start her show—and what changedThe surprising ways her podcast has created connection and healingHow PodLaunch gave her the structure, support, and confidence to move forwardThe real-life impact of sharing your story even when it feels scaryWhy "What a Mom" is more than a podcast—it’s a movementIf you’ve been sitting on an idea or wondering if your voice really matters… Ashley’s story is the nudge you’ve been waiting for. As you listen to this episode, ask yourself: What’s the story you’re ready to tell? ✨ Connect with Ashley G:Instagram: https://www.instagram.com/phxtransformationwellness/ 🎧 Listen to What a Mom Podcast: https://podcasts.apple.com/us/podcast/what-a-mom/id1778529114 🔗 Resources Mentioned: Join PodLaunch – Launch your podcast with clarity, ease, and strategyBook a Strategy Session

    43 min
  3. Launching a Podcast That Serves and Sells—with Danielle Ford

    05/30/2025

    Launching a Podcast That Serves and Sells—with Danielle Ford

    What if your podcast could attract clients and make an impact?In this episode, I’m joined by Danielle Ford, my client and co-host of Be Blessed in Real Estate—a podcast that blends faith, business, and bold storytelling to support women in real estate. Danielle had the audience, the message, and the mission—but like many women with a calling, she needed a roadmap. Inside PodLaunch, we helped her bring it all to life with clarity, confidence, and strategic intention. 🎧 Tune in as we explore: How she found her voice behind the mic (even when imposter syndrome crept in) What it really takes to launch a niche podcast with soul How her show is already creating deeper trust—and client leads Why you don’t need to be a tech genius or influencer to get started 📌 Mentioned in this episode:Be Blessed in Real Estate Podcast → https://www.beblessedinrealestate.com 💡 Want to launch your own podcast with clarity and support?Explore PodLaunch → https://www.shaunnalee.com/podlaunch Use POD555 to save $222 Riverside Facebook Group: https://www.facebook.com/share/g/16iiSd4fKu/

    44 min
  4. What Parking Lots and Traffic Taught Me About Podcasting

    05/23/2025

    What Parking Lots and Traffic Taught Me About Podcasting

    Ready to launch your podcast? Use POD555 to save $222 when you join PodLaunch: ⁠shaunnalee.com/podlaunch ⁠ Not sure where to start?🎧 Book a strategy session with Shaunna: ⁠https://calendly.com/shaunna-lee/podcast-strategy-session⁠ In this deeply personal solo episode, Shaunna Lee shares a moment of transformation that unfolded in the most unexpected place: the driver’s seat. What starts as frustration in traffic becomes a mirror for resentment, responsibility, and the unspoken stories we carry about worth, space, and leadership. From parking lot triggers to reframing road rage, Shaunna takes us on an emotional ride—one that ultimately leads to empowerment, clarity, and a powerful reminder: you are already in the middle of your transformation. Through personal stories and honest reflection, she shows how even the most ordinary moments hold sacred wisdom—and how podcasting can become a pathway to healing, visibility, and growth. What You'll Hear In This Episode: What traffic taught her about motherhood, resentment, and unmet needs How small reframes lead to massive emotional shifts Why “taking up space” might be your next big breakthrough The power of naming your inner critic (hello, Scarcity Sharon 👋) How podcasting became her most healing practice Why your transformation is likely hiding in plain sight An invitation to step into the driver’s seat of your story—on air and in life YouTube Chapters: 00:00 – Welcome: A Vulnerable Story from the Driver’s Seat02:00 – From Corporate Rush to Pickup Line Resentment05:12 – Practicing Patience (and the Fish Bowl Reframe)08:50 – Why Parking Lot Rage Was Really About My Power12:33 – Reclaiming My Space: The High School Parking Lot Moment15:22 – Scarcity Sharon: Naming the Inner Critic18:46 – From Passenger to Driver: Taking Back the Wheel21:12 – What This Has to Do With Podcasting23:55 – Podcasting as a Path to Healing and Growth26:04 – Why Your Story Matters (Even If You Don’t Know Where to Start)28:15 – Book Your Strategy Session + Next Steps Other Important Links: Book Shaunna to Speak: https://www.shaunnalee.com/book-me-to-speak ⁠The Ultimate Podcast Starter Kit⁠ Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠ Podcast: ⁠Empowered Endeavors⁠

    20 min
  5. This Is What Reinvention Really Looks Like—with Dip’s Kate Asseraf

    05/16/2025

    This Is What Reinvention Really Looks Like—with Dip’s Kate Asseraf

    PodLaunch with Shaunna: ⁠https://shaunnalee.com/podlaunch⁠ Try Dip Haircare: ⁠⁠https://dipalready.com⁠⁠ (Use the Store Locator) Episode Summary:Think it’s too late to start again? Think again.In this emotional and powerful conversation, Shaunna Lee sits down with Kate Assaraf, founder of Dip Haircare, to talk about building something better after everything falls apart. From a devastating business breakup to launching a beloved brand that’s shaking up the haircare industry, Kate’s journey is a masterclass in reinvention, purpose, and doing business on your terms. In this episode, you’ll hear: Why Kate walked away from her first successful business The emotional toll of entrepreneurship (and how she made it through) What nobody talks about when it comes to visibility and burnout How she created Dip: a haircare brand that’s both luxurious and sustainable A powerful reminder that you don’t need Shark Tank-level success to make your work matter Favorite Quote: “I was on the brink of suicide... and now I have my dream business.” Topics Covered:sustainability, entrepreneurship, personal growth, burnout recovery, visibility, women in business, podcasting, reinvention, Dip Haircare Takeaways: Reinvention often starts at rock bottom Visibility doesn’t have to mean self-exploitation You can build a mission-driven brand without hustle culture Hire for the tasks that drain your energy Progress over perfection: small changes add up Resources & Links: Try Dip Haircare: https://dipalready.com PodLaunch with Shaunna: https://shaunnalee.com/podlaunch Watch the episode on YouTubeChapters: 00:00 – Welcome + Meet Kate Assaraf, Founder of Dip 04:00 – How a Book Sparked a Plastic-Free Mission 07:03 – From Business Breakup to Starting Again 10:00 – Redefining Success as a Mother & Entrepreneur 13:05 – Visibility Without Burnout: A New Approach 15:51 – Trusting Your Voice Despite Doubt 18:58 – The Truth Behind “Overnight Success” 21:48 – Making Sustainable Change (One Step at a Time) 24:47 – Hiring Help to Stay in Your Zone of Genius 27:36 – What’s Next: A Bold New Chapter for Dip Want to launch your podcast this summer?Join PodLaunch → shaunnalee.com/podlaunch

    29 min
  6. The Secret Podcasting Advantage for Therapists and Teachers - even if you're short on time!

    05/09/2025

    The Secret Podcasting Advantage for Therapists and Teachers - even if you're short on time!

    Book Your Podcast Strategy Session Here: https://calendly.com/shaunna-lee/podcast-strategy-session Chapters: 00:00 Introduction to Podcasting for Therapists and Teachers 06:14 Podcasting as a Teaching Tool 12:00 Building Deeper Connections Through Podcasting 18:10 Monetizing Your Podcasting Efforts If you're a therapist, teacher, or heart-centered professional who's ever thought, "I don’t have time for a podcast…” this episode is for you. In this solo episode, Shaunna Lee reveals why podcasting is one of the most powerful tools for educators and therapists—not just to share knowledge, but to create deeper connections, support clients beyond sessions or the classroom, and even open up new income streams. Drawing from her own experience substitute teaching and her work with purpose-driven professionals, Shaunna shares: How podcasting becomes a teaching tool that scales your impact How to deepen connection without burnout (and still maintain healthy boundaries) Why podcasting can be the first step to monetizing your brilliance or funding classroom needs What to do next—even if you're just toying with the idea “Your story matters—and podcasting is a way to make it work for you, not the other way around.” Whether you want to teach, empower, heal, or lead—this episode will help you see podcasting in a whole new light. Takeaways: It allows for the creation of bite-sized lessons.Not everyone learns the same way; podcasts cater to different learning styles.Creating a podcast can help build deeper connections with clients and students.Podcasting allows for scaling your impact without burning out.You can create a library of resources through podcasting.Monetizing your expertise can provide additional income streams.Podcasting can normalize difficult conversations and destigmatize topics.🎧 Mentioned in this episode: Episode 129 with Bobby Donohue on climate change + kids Episode 106 with Jill Gulotta on bridging therapy & coaching 📞 Podcast Strategy Sessions are open!If you’ve been sitting on a podcast idea but feel overwhelmed, unsure where to start, or stuck trying to DIY it all—I’ve got you. In one 75-minute session, we’ll map out your podcast plan, positioning, and next steps. You’ll walk away with clarity, confidence, and momentum. $147 for a limited time. Book your call here: https://calendly.com/shaunna-lee/podcast-strategy-session Important Links: Book Shaunna to Speak: https://www.shaunnalee.com/book-me-to-speak ⁠The Ultimate Podcast Starter Kit⁠ Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠ Podcast: ⁠Empowered Endeavors⁠

    24 min
  7. Podcasting for the Planet: Empowering Kids to Fight Climate Change with Bobby Donohue

    05/02/2025

    Podcasting for the Planet: Empowering Kids to Fight Climate Change with Bobby Donohue

    Subscribe to the Show: https://www.empoweredendeavors.org/ In this episode, Shaunna Lee interviews Bobby Donohue, the creator of Planet Bonehead, a climate education platform aimed at teaching kids about environmental science in a fun and engaging way. Bobby discusses his mission to reach 100 million kids by 2033, the structure of his educational content, and how he leverages podcasting to promote his work and refine his messaging. He emphasizes the importance of empowering children to understand and address climate change without instilling fear, and he shares his journey of creating engaging videos that are free for teachers and students alike. Shaunna and Bobby discussed the role of podcasting and how it can be a fruitful way to amplify your message. The discussion quickly uncovered a few hidden benefits to podcast guesting. Podmatch is a great way to find podcasts to be a guest on! Takeaways: Planet Bonehead aims to teach kids about climate change without doom and gloom.Kids are more open to ideas about climate solutions than adults.The educational content is structured into engaging units for teachers.The program is free for teachers to ensure accessibility.Podcasting has helped Bobby refine his messaging and practice his delivery.Bobby's approach includes humor to make learning enjoyable.Financial support is crucial for sustaining the Planet Bonehead initiative. Chapters: 00:00 Introduction to Planet Bonehead 03:08 Educational Approach to Climate Change 06:03 The Structure of Planet Bonehead's Program 09:05 Funding and Business Strategy 12:12 The Importance of Communicating with Kids 14:59 The Origin Story of Planet Bonehead 18:03 Leveraging Podcasting for Business Growth 21:15 Networking and Content Creation 23:54 Future Goals and Community Support You can find Bobby and Planet Bonehead here: Website: https://planetbonehead.com/ X: https://x.com/planetbonehead Instagram: https://www.instagram.com/planetbonehead/ YouTube: https://www.youtube.com/planetbonehead LinkedIn: https://www.linkedin.com/in/bobbydonohue/ Important Links: Book Shaunna to Speak: https://www.shaunnalee.com/book-me-to-speak ⁠The Ultimate Podcast Starter Kit⁠ Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    32 min
  8. Why Your Story Deserves a Bigger Podcasting & Speaking Stage

    04/25/2025

    Why Your Story Deserves a Bigger Podcasting & Speaking Stage

    Book Shaunna to Speak here: https://www.shaunnalee.com/book-me-to-speak In this episode of Empowered Endeavors, Shaunna Lee discusses the importance of sharing your story and aligning with your purpose to create a meaningful impact. She emphasizes the need for visibility through storytelling, particularly in with podcasting and speaking engagements. Join PodLaunch: https://www.shaunnalee.com/podlaunch Shaunna shares her insights on balancing content creation with promotion, the significance of connecting with audiences, and the transformative power of sharing personal narratives. CoParenting Course: https://www.shaunnalee.com/chaos-to-calm-bundle This episode serves as a guide for purpose-driven individuals looking to amplify their message and engage with their communities effectively. Takeaways: Your story deserves a bigger stage.Creating content is only part of the process.Visibility is crucial for influence.Spend more time sharing your work than creating it.Podcasting can be a powerful platform for storytelling.Practice makes perfect in sharing your narrative.Don't hide behind your work; share it with the world.Your story matters and can inspire others. Chapters: 00:00 Introduction to Empowered Endeavors 01:16 Finding Alignment in Chaos 03:17 The Importance of Visibility in Storytelling 08:52 Creating and Sharing Your Content 13:14 Launching Your Podcast with Purpose 18:29 Expanding Your Message Through Speaking Engagements Other Important Links: ⁠The Ultimate Podcast Starter Kit⁠ Divorce Book: ⁠⁠⁠⁠⁠So You're Divorced, So What?⁠⁠⁠⁠⁠ Instagram: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠@SimplyShaunnaLee⁠⁠⁠⁠⁠

    23 min
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5
out of 5
11 Ratings

About

Welcome to the podcast that cuts through the noise, empowers voices, and amplifies impact. Where business strategy and purpose come together to turn your passion into a platform and ideas into influence to create real impact. I’m your host Shaunna Lee, best-selling author of So You’re Divorced, So What?, and mentor to executive thought leaders, purpose-driven entrepreneurs, and aspiring authors. We are transforming burned-out professionals into purpose-driven powerhouses. Remember: Your voice matters. Your story matters. And the world needs to hear it.

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