Don't know how to start marketing your small business? Join marketing expert Katlynn Pyatt each week for authentic, accessible and actionable marketing advice. If you're a small business owner who wants to grow and scale your business, and you know marketing is the way to go, but you simply don't know where to start, Start Marketing will change that. Each week, Katlynn and her guests break down a popular marketing strategy and teach you how to put it into action. These short episodes are meant to make marketing actionable and accessible. No more feeling overwhelmed by the marketing jargon and unicorn promises you find when you google "how to market a small business". Katlynn is certified in Marketing Management by the American Marketing Association and holds two certifications from Cornell University; one in business strategy and the other in marketing data and analytics.
Connect with me at:
On Pinterest: https://www.pinterest.com/katlynnpyatt/
On Instagram: @authenticbranding
On Facebook: @getauthenticbranding
On LinkedIn: https://www.linkedin.com/company/35693890
Music Credit: Tuesday by Sascha Ende on filmmusic.io
Messaging that Attracts Clients
Learn how to create messaging that attracts your ideal clients to your small business.On this week's episode, I talk about "un-marketing" with guest Stephanie Benedetto. Stephanie started her business by accident and came from a desire she had to go deeper as an entrepreneur and get people to take action AND see results.
She started down this journey as a transformative coach and helps her clients unleash their unique, authentic, powerful messages and attract clients with what she calls “un-marketing”.
How to create authentic messaging that sells
How to connect with your ideal client or customer
How to create unique messaging that helps attract your ideal customer
How to stop imitating competitors and be unique
How to be your most authentic self in your business
Connect with Stephanie:
Music: Tuesday By Sascha Ende, Music.io
Build a Business You Love
learn how to build a business you loveOn this week's episode, I talk with Linsday Johnson.
Lindsay grew up in an entrepreneurial family, so it wasn’t any surprise when they decided to become an entrepreneur too. After years of repeating the same cycle of burnout, they decided to figure out how to build a profitable business by working less and playing more.
They were determined to find a profitable way to run a business that was lfun, authentic to their vision and values and most importantly was fun. They spent the past 20 years learning all things entrepreneurship and business development and has distilled what actually works into simple strategies and formulas for new entrepreneurs to follow. And today they’re here with all the details.
using entrepreneurship to build the life you love
how to get to know your clients and make more sales
why marketing plans are not a "one size fits all" solution
Connect with Lindsay
Music: Tuesday by Sascha Ende, Music.io
How to Know What Kind of Content Your Ideal Customer Needs
learn how to determine what kind of content your ideal customer wants from you.
Learn how to be successful at email marketing.On this week's episode, our guest is Jena Bagley.
As the Advocate Manager for AWeber, a leading email service provider and the very first autoresponder, Jena works closely with content creators, podcasters, social media strategists and enthusiasts, coaches, entrepreneurs marketers and more.
Through email marketing you can connect with your audience and drive them back to your podcast, website, blog or social platforms over and over again, keeping you top of mind. Want to help others grow their business and stay connected with their audiences? Jena helps with strategies on how to connect other entrepreneurs and small businesses to our powerfully-simple email solution through support, education and promotional advice.
Having worked in several different industries over her career including restaurant, bridal, new construction, real estate, recruiting, direct sales and now Software as a service, Jena has acquired a wealth of knowledge about sales, marketing and what it means to build a relationship with your target audience.
How to successfully use email marketingHow to be authentic through email marketingHow to craft clear messages through email marketing
https://www.linkedin.com/in/jenabagley/ (Connect with Jena. )
Music: Tuesday By Sascha Ende, Music.io
Name Change - Bonus Episode
I've got big plans for this podcast, which means some big (and small) changes to this podcast!
I'll be changing the name from Startup Marketing to Start Marketing as well as creating a Patreon platform and membership community.
Be on the lookout for the name change and new artwork in the near future.
HelloWoofy: AI Inspired Social Media
Learn about HelloWoofy and automated social media. This week's guest is Arjun Rai, founder of HelloWoofy. HelloWoofy is on a mission to support small businesses and is a social media tool that allows you to use AI to create, curate and schedule content anywhere.
Arjun is a New York City based entrepreneur originally from West Windsor, New Jersey (aka Princeton Junction). Since high school, Arjun has been networking with some of the most well known entrepreneurs and even worked on a few projects and startups of his own.
Upon graduation, Arjun pursued his career opportunities and came to New York City where he enrolled at the New York Institute of Technology in 2011 with scholarships and grants. Following a few weeks into college, Arjun launched his second startup, fuelbrite.com, a social media agency focused on small businesses and startups, and a student-focused organization, TheBizDen.
After interning at a PR and ad agency in the summer of 2012, Arjun quickly saw the need for yet another startup within the tech space and raised a seed investment round to build it out. That startup became Wrkbench.io which was a virtual collaboration space designed for creative and visual people (we liked to say we make visual conversations).
After spending a few years and learning the ins and outs of running a venture backed startup, Rai set out to modernize another industry related to his former passion of social media. The startup would be known as HelloWoofy.com which is a social media management platform driven by artificial intelligence to help small to medium sized businesses with digital marketing.
Arjun currently lives in New York City. Arjun went to the NYIT School of Management (majoring in Small Business and Entrepreneurship). He also holds several notable awards and has been previously or is currently a member of the Phi Eta Sigma Honor Society and Golden Key International Honour Society. Professionally, Arjun has also been a member of The One Club, The Art Directors Club, The Advertising Club of NY, Social Media Marketing Society, IVY Connect Club etc.
Featured on: Entrepreneur Magazine, Forbes, Inc Magazine, MarTech Today, Search Engine Land, NASDAQ, Small Business Trends and more.
The future of social media
How to build a brand in startup mode
How to fundraise capital
How to build community
Sign up for https://hellowoofy.com (HelloWoofy). Connect with https://www.instagram.com/arjunraime/ (Arjun).
Music: Tuesday by Sascha Ende, Music.io
Katlynn Pyatt and the Startup Marketing Podcast are a Wealth of Knowledge!!!
Katlynn Pyatt and the Startup Marketing Podcast are a Wealth of Knowledge!!! I've learned so much about marketing from Katlynn in such a short period of time. She recently had me on as a guest to her show and her on mine and we hit if off immediately because of her commitment to AUTHENTIC branding and marketing. As a professional keynote speaker and coach for purpose driven entrepreneurs seeking to grow their business by developing world class speaking skills, authenticity is vital to success! Any time you get a chance to hear Katlynn speak..., LISTEN!!! Good thing she has a podcast..., and she happens to have amazing guest speakers on her show:) Thanks Katlynn for your contribution to me and for the opportunity to contribute to your listeners. Clinton Young