Start Tiny with Allie Bjerk

Allie Bjerk
  • 4.8 (52)
  • Marketing
  • Updated Weekly

Start Tiny is a weekly podcast hosted by Allie Bjerk for entrepreneurs, creators, and experts who want to build an online business around what they know, love, and do best. Each episode explores how to turn your skills, experiences, and passions into a sustainable business that creates freedom, income, and long-term wealth. From offers, content, and audience growth to A.I., automation, and smarter systems, you'll learn practical ways to grow without working around the clock or building a business you eventually resent. This isn't about chasing hacks, overnight success, or constantly doing more. It's about building something that lasts. A business that supports your life instead of consuming it. A brand that compounds over time. A simple, profitable foundation that gives you more leverage, more freedom, and more options year after year. Because the goal isn't just to make money online. The goal is to build a business that can support you for decades. And every big dream starts the same way: By Starting Tiny.

  1. 1d ago

    Just Handle It: How to Stop Overthinking Your Business

    What would you change if starting over were off the table and you had to make the business you already have work? I love ideas. I once started a cleaning company on a Wednesday. But I also know how much time I can spend considering every possible option without making a decision I'll actually follow through on. In this episode of Start Tiny, I'm sharing the conversation with my friend Tara that left three words living rent-free in my head: "Just handle it." We're getting into the camera-confidence struggle I spent two years circling, my personal experience with a GLP-1, and the giant cake-shaped chair I built in college that taught me something uncomfortable about giving myself an out. I'm also talking about what this looks like in business: unfinished launches, constantly changing plans, and strategy sessions that feel productive while the actual work stays unfinished. Plus, how repotting my plants became a very convenient reason to skip recording this podcast. Read the full episode notes: https://tinyoffer.com/just-handle-it-how-to-stop-overthinking-your-business/

  2. Sep 10

    Your Price Point Is a Business Model: How to Price the Offer You Actually Want to Run

    How much should you charge for your offer? Before you pick a number, you probably need to decide what kind of business you actually want to run. In this episode of Start Tiny, I walk through what tends to change as you move from Tiny Offers and $497–$697 courses into $2K programs, $5K implementation offers, memberships, $8K+ coaching, and masterminds. We're talking sales calls, evergreen funnels, coaching, fulfillment, customer acquisition costs, team size, margins, founder access, and why adding another 50 videos probably isn't making your offer more valuable. I also share why I once paid $150,000 to join a mastermind where some of the material being taught was literally already sitting in a book on my shelf, and why I still don't think that made the investment pointless. If you've been asking, "What should I charge?" this episode will help you ask a much more useful question: What kind of company am I building around this offer?

  3. Sep 3

    How Long Are You Willing to Stay?

    What if abundance has less to do with finding your next opportunity and more to do with trusting the one you've already chosen? In this episode of Start Tiny, Allie Bjerk talks about money, abundance, ADHD, shiny-object syndrome, and the surprising ways entrepreneurs can sabotage themselves when something actually starts working. Allie shares some of her own money-mindset moments, from discounting an offer while she was on the sales call to getting annoyed by too many sale notifications during a launch, and what those reactions taught her about her own capacity to receive. She also digs into the business side of abundance: narrowing your focus, allowing yourself to get paid for expertise that comes naturally to you, setting better boundaries with clients, staying with an offer long enough to optimize it, and learning to fall in love with the reps instead of constantly starting over. Plus, Allie shares why she's entering this next season of business without a big revenue goal and focusing instead on consistency and process. You'll leave this episode asking: Where am I already seeing evidence that something is working? What would happen if I gave it my full attention for a year? Do I actually enjoy the work required to become great at this? There will always be another idea, offer, business, or opportunity. You don't have to catch them all. Pick something. Get really good at it. And stay with it long enough to see where it goes.

  4. Jul 29

    Do It Scared

    What would you do this week if you were just ten percent less scared? In this episode, Allie shares the real, behind-the-scenes stories most coaches never tell: the week she spent $80,000 on ads for a webinar nobody could find, the group of clients who formed a private Facebook group to trash her, and the consultant who made her question whether she deserved her own Two Comma Club award. Every worst-case scenario she feared actually happened, and she survived all of it. This episode is about why fear of success keeps so many women entrepreneurs playing small, what the circle of control teaches us about scaling, and how to keep making the next slightly bigger move even when your body remembers the last time things went wrong. What You'll Learn Why fear of success (visibility, changing relationships, becoming "too much") holds more women back than fear of failure The full story of the $80K webinar tech failure and the encore strategy that recovered the entire ad spend and doubled it in sales What happens when rolling enrollment goes wrong, and how to introduce new cohorts without breaking trust with existing members How a manipulative team member can damage your self-concept as an expert, and how to rebuild after buying your way out of a bad contract The connection between control, people pleasing, and hitting a ceiling in your business How to use the circle of control to separate what you can actually manage (your thoughts, energy, and actions) from what you never could (comments, client reactions, algorithm changes) Why every entrepreneur should be in therapy, and how healing old wounds directly unlocks business growth Timestamps 00:00 The question that frames this episode: what would you do if you were ten percent less scared? 02:10 A 100% survival rate from every worst-case scenario 02:55 Story one: spending $80K on ads for a webinar with a broken email sequence 05:30 The plot twist reframe, the encore webinar, and recovering 2x the ad spend 06:45 Story two: adding a second cohort and the client group that turned on her 08:30 What rolling enrollment taught her about client psychology and expectations 10:04 Story three: the consultant who pushed her to scale, then made her feel small 11:13 "It's really not fair that you get to be on stage" at the Two Comma Club award 14:00 Buying out his contract, the debt, and rebuilding her self-belief as an expert 16:30 Hard things build you, and what a gift that turns out to be 17:15 Ad comment bullying, IP theft, and why none of it stops you 18:20 What therapy revealed: control and people pleasing at the root of scaling fear 19:02 The client who kept turning down profitable ad spend without knowing why 19:26 The circle of control: what you manage, what you influence, what you release 22:00 Doing it scared in practice: scaling the campaign, posting the video, owning your framework 23:10 Start tiny and make the next slightly bigger move Memorable Moments "I have a hundred percent survival rate from all of these things." The worst-case scenario is rarely an ending. Most of the time it's a plot twist that needs a plan B. You can't see the label from inside the bottle. That's what coaches and therapists are for. When an expert you hired makes you feel small, that's a personality issue on their end. That was never a you problem. You don't need to be less afraid to make the next move. You just have to make the next slightly bigger move. Resources Mentioned The Circle of Control framework (control, influence, and everything outside both) Julie Chenell, Allie's coach during the webinar recovery Call to Action If this episode resonated, send Allie a DM and let her know. Want a full episode on IP theft in the age of AI? Tell her that too. Then answer the question for yourself: what would you do this week if you were just a little less scared? Go do some version of that. Connect with Allie at tinyoffer.com and learn more about the Tiny Offer® Method.

  5. Jul 17

    The 4 Things People Still Buy in 2026 (Now That Information Is Free)

    Anyone can open AI right now and get PhD-level answers about anything you teach. At 2am. For free. Without a checkout page. So what happens to your business when the gate around your expertise disappears? In this episode, Allie answers the question she's been getting on nearly every strategy call this year: if information is free, what will people actually keep paying for? The answer pulled her out of a real crisis of confidence about this industry, and it changed how she builds offers and coaches her clients. You'll hear: Why buyers are spending MORE eagerly than before, and where that money is actually going The 4 things people happily pay for in 2026: tools that do the work, personalized feedback and judgment, speed and certainty, and tangible hope How one client turned a course on writing job ads into a tiny app that finishes the job ad for the buyer How to turn a buried spreadsheet into an interactive calculator that sells possibility The one question to ask about your current offer: does this DO the work, or does it just DESCRIBE the work? Why "vibe coders" building invisible tools are a massive partnership opportunity for experts who know how to sell The exact homework Allie wants you to do this week with your best framework Resources mentioned: Allie's product naming tool The Offer Suite Wheel (Both updated for 2026!) Work with Allie: Tiny Offer® HQ community: 7-day free trial, then $33/month Weekly group coaching with Allie: $287/month 1:1 Zoom calls to scale your business: $1,497/month Join at https://www.skool.com/tinyofferhq/about Loved this episode? Leave a review or DM Allie with topics you want covered next.

  6. Jul 7

    What Your Buyers Are Actually Paying For

    Ever feel guilty that you're "just selling hope"? Allie did too, until she read hundreds of testimonials and found the same phrase over and over: you gave me hope. In this episode, Allie breaks down why hope is one of the most honest things you can sell, the real line between hope and false hope, and the "hope box" filter that will change how you write every headline, ad, and offer. In this episode: The one-sentence question that beats "sell the transformation" every time Why false hope is a promise with no vehicle behind it The trap of building offers that sell work instead of outcomes Illustrate the hope, deliver the work, in that order Your 3-step homework: mine your testimonials, draft your buyer's one-sentence hope, and audit your front end Ready to build your offer around your buyer's hope? Join Allie inside the Start Tiny HQ community. Start with a 7-day free trial, then just $3/month for courses, community, and two live workshops with Allie every month. Upgrade to $287/month for weekly coaching calls with Allie and her team copywriter. https://www.skool.com/tinyofferhq/about

  7. Jul 1

    The Great Unapologizing

    Stop apologizing for the business you actually want to build. In this episode, Allie breaks down why so many entrepreneurs abandon what's working to chase someone else's business model, and why that's the fastest way to kill your momentum. She shares her own story of getting pulled into high-ticket masterminds, building a business she didn't actually want, and having her highest-revenue month coincide with her lowest point personally. She also shares the story of a client who's been running the same membership since 2019 and now has 2,500+ members generating $60-70K/month, proof that consistency beats novelty every single time. In this episode, you'll hear about: Why "memberships are dead" (and every other "X is dead" headline) is just someone else's sales hook The Instagram poll that revealed 90% of Allie's audience would choose $10K/month with freedom over $100K/month with complexity What really happens behind the scenes of $20M revenue businesses (spoiler: some owners take home $0) The one question to ask instead of "what's the best business model?" Practical pricing guidelines for offers at every level, from $33/month memberships to $12K+ programs Why your 401(k) and your business have more in common than you think Your challenge this week: Stop mentally apologizing for the business you want. Build the one that fits your life, honors your energy, and let consistency do its job. 🔗 Join the Start Tiny HQ community on Skool — 7-day free trial, starting at $33/month: https://www.skool.com/tinyofferhq/about Access the offer map template that I mentioned here: https://docs.google.com/document/d/1pq3v8G0xglWliXUPATKMvRuDfiTQg9kDjDYxlziOqQs/copy

  8. Jun 22

    When Tiny Offers Started Feeling "Too Small"

    Why I Disappeared for 18 Months (And Why I'm Back) After an 18-month break from podcasting, Allie returns with an honest conversation about losing momentum, questioning her direction, and rediscovering the mission behind Tiny Offers. In this episode, she shares how being exposed to bigger stages, larger business models, and industry leaders led her to question whether Tiny Offers were "big enough" to build a business around. What started as a period of uncertainty slowly turned into silence, as she found herself waiting for clarity before taking action. Through reflection, coaching, and conversations with clients, Allie realized that the very lesson she had built her brand around was the one she needed to relearn herself: clarity doesn't come before action. It comes from taking action. She explores: Why entrepreneurs often lose momentum and stop showing up The hidden cost of comparison in business How negative feedback can outweigh hundreds of success stories if we're not careful The role of nervous system regulation in entrepreneurship Why Tiny Offers are more than a tactic and have become a movement How trust, authenticity, and human connection matter more than ever in an AI-driven world Why starting small is still the fastest path to building a sustainable business Allie also shares her vision for the future of Tiny Offer®, including deeper community, in-person events, retreats, entrepreneurship education, AI-powered business strategies, and long-term wealth building. If you've been waiting for the perfect plan before taking your next step, this episode is your reminder that progress creates clarity, not the other way around. Key Takeaway The biggest breakthrough often comes when we stop waiting for certainty and start moving again. Small actions create momentum, and momentum creates clarity. Your Next Step For more coaching and content, join my brand new Skool Community: https://www.skool.com/tinyofferhq/about Get access to founder-level pricing for a limited amount of time.

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About

Start Tiny is a weekly podcast hosted by Allie Bjerk for entrepreneurs, creators, and experts who want to build an online business around what they know, love, and do best. Each episode explores how to turn your skills, experiences, and passions into a sustainable business that creates freedom, income, and long-term wealth. From offers, content, and audience growth to A.I., automation, and smarter systems, you'll learn practical ways to grow without working around the clock or building a business you eventually resent. This isn't about chasing hacks, overnight success, or constantly doing more. It's about building something that lasts. A business that supports your life instead of consuming it. A brand that compounds over time. A simple, profitable foundation that gives you more leverage, more freedom, and more options year after year. Because the goal isn't just to make money online. The goal is to build a business that can support you for decades. And every big dream starts the same way: By Starting Tiny.

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