START

Fondo

Fondo is an all-in-one accounting platform for startups. Get your books closed, taxes filed, and cash back from the IRS.

  1. Nikhil Reddy, CEO & Cofounder, Arzule "Gong for ecosystem driven growth"

    1D AGO

    Nikhil Reddy, CEO & Cofounder, Arzule "Gong for ecosystem driven growth"

    Direct sales reply rates are going down. AI spam is making it worse Nikhil Reddy saw the shift early: as trust matters more, partnerships become a real revenue channel Problem is most partnership teams are still running on spreadsheets. They don't know where to focus. Attribution across emails, events, and co-marketing is a mess Arzule uses CRM data, market signals, and ecosystem signals to help partnership teams discover and prioritize the partnerships that actually drive revenue Two people building it. Already working with companies generating over $400M in ARR Applied late to YC's fall batch, never even got a reply. Applied again for winter, got in, and their group partner told them to pivot the next day. That became Arzule 🎙️ Nikhil Reddy, Co-Founder & CEO, Arzule on the Fondo START pod 01:09 What Arzule does and who it's for02:24 Direct sales is dying. Trust is taking over02:43 Pivoting mid-batch from multi-agent coordination to partnerships03:12 Why partnership teams are finally getting their moment03:54 The data layer: CRM signals, ecosystem signals, company-specific inputs04:09 Why attributing revenue to partnerships is so hard05:24 Affiliate links, rev-share, bounties, and contracts in one platform06:03 What onboarding looks like for larger customers07:02 Start analyzing everything early, even if it feels relationship-driven07:48 Tracking signals like new partnership hires and market expansion08:28 Revenue attribution as the core of predictable partnerships09:26 Applied late, got no reply, applied again, pivoted the day after getting in10:02 Move fast and pick something you want to do for 10 years

    12 min
  2. JJ Maxwell, CEO & Founder, Pillar (trypillar.com) "Your App's Copilot"

    1D AGO

    JJ Maxwell, CEO & Founder, Pillar (trypillar.com) "Your App's Copilot"

    Setting up a single trigger in Zendesk takes 30 clicks With Pillar it takes one sentence JJ Maxwell built an open source copilot you build into your app. Users talk to it in natural language and it drives the app for them The problem: products can do a lot but users don't always know what's there. So they ask support. Or they churn Before Pillar, JJ built a creator ad marketplace with about 40,000 creators. Then spent two years on another product through YC W24. About $30M on the platform, real users, decent growth.  Pivoted anyway.  As soon as he lost belief it was gonna work, he ripped the bandaid off Web MCP is already rolling out. Companies trying to stop agents from taking actions are fighting a losing battle 🎙️ JJ Maxwell, Founder & CEO of Pillar (trypillar.com) on the Fondo START pod 01:56 What Pillar is: a copilot that’s easy to build into your app02:19 Why users ask support or churn when product complexity hides value03:05 “30 clicks” in Zendesk becomes a sentence03:39 Why AI can do this now: models are better at reasoning and chaining actions04:19 What implementation looks like: wrap existing frontend code and tool calls05:25 Why teams can often get Pillar working in about a day06:09 The Double journey, real traction, and the decision to pivot11:00 Web MCP and why agent-ready software is coming12:23 Why companies may not be able to stop agents from taking actions forever

    17 min
  3. Julian Weisser | The Solo Flippening: How 1-in-3 Startups Broke the Co-Founder Myth

    12/20/2025

    Julian Weisser | The Solo Flippening: How 1-in-3 Startups Broke the Co-Founder Myth

    The script has been the same for decades: find a co-founder Investors demanded it. Accelerators screened for it. The narrative became so entrenched that founders started pairing up out of obligation, not alignment. Julian Weisser, founder of SOLO and ODF, has a name for this phenomenon: co-founders of convenience And he's proving they're not just unnecessary-they're often the reason companies fail. This week, Julian released 'The State of Solo Founding' report: "Today, solo founding is considered odd. Soon it will be the default. This report features exclusive Carta data alongside commentary from solo founders who have raised over $250M and the investors who backed them." The comprehensive tracks solo founder rates across thousands of startups, the headline finding is historic: for the first time, over one-third of new startups are solo-founded (That's 36% in 2025, up from under 25% in 2019) 👉 Download the report here: https://solofounders.com/report 👉 Apply to the Solo Founders Program today. A three-month, in-person residency for 6 ambitious solo founders. Next cohort starts Jan. 23, 2026: solofounders.com/program(00:44) Why the report matters now(02:17) The data: 24% → 36%, first year over 1-in-3(04:32) 3 forces: AI, visible wins, collapsing narrative(06:00) Investor POV(07:30) Org design insight: cutting the middle layer(09:47) Download report: http://solofounders.com/report(11:01) ODF26: half the cohort flipped to solo(12:33) Inside SOLO(14:30) Why coworking doesn't work for startups(16:37) Outcomes: $1M ARR in 2 months & more(17:19) Follow @solofounding & @joinodf Where to find Julian Weisser:‍X: https://x.com/julianweisserLinkedIn: https://www.linkedin.com/in/julianweisserWebsite: https://weisser.io‍ Where to find SOLO: ‍X: https://x.com/solofoundingLinkedIn: https://www.linkedin.com/company/solo-foundersWebsite: https://solofounders.com Where to find ODF:‍X: https://x.com/joinodfLinkedIn: https://www.linkedin.com/company/solo-foundersWebsite: https://joinodf.com‍ Newsletters: ‍Texts with Founders: https://textswithfounders.comMultitudes: https://multitudes.weisser.io‍ Where to find David Phillips:X: https://x.com/davjLinkedIn: linkedin.com/in/davjphillips‍ Brought to you by:‍ Fondo — All-in-one accounting for startups @ fondo.com

    18 min
  4. Nate Matherson | Set It, Forget It—Scaling to 2,000+ Customers at Numeral

    12/19/2025

    Nate Matherson | Set It, Forget It—Scaling to 2,000+ Customers at Numeral

    Nate Matherson has spent 10+ years as a founder. He's built companies and even exited. After that first exit, he started angel investing in dozens of companies, then launched a fund. Numeral was one of his early bets. He sent Numeral's CEO Sam an email. By the end of the day, he was working there as Head of Growth. Now he's helping scale the YC-backed sales tax platform serving over 2,000 customers. Nate's seen what happens when founders don't think about sales tax. "They actually found out that they owed about a half million dollars in sales tax… the buyer subtracted that off what would have gone to the founders." When Nate was a founder, he'd log into Stripe and that sales tax dashboard was lit up like a Christmas tree. Numeral does free nexus studies and monitoring — takes five minutes to set up, plugs into Stripe and Rippling, then runs itself. They launched their SaaS product recently, and their whole concept is set it and forget it. They actually love it when customers don't log in. Some of Nate's new learnings? "When I was a founder, I was always pretty good at marketing. I was just marketing not-so-great products, which made marketing a lot harder." At Numeral, with the right product at the right time, everything clicked. And he knows: great products make marketing easy. Timing makes it effortless. ‍ Key Topics Covered [00:10] $500K sales tax bill found during due diligence[01:10] What is nexus and how it triggers[01:51] From founder to angel to fund manager to operator[04:02] 10+ years building, angel investments, vc fund[05:27] Numeral: e-commerce to SaaS journey[08:12] States that tax SaaS + global VAT complexity[08:40] "Set it and forget it"[10:37] Free nexus study + monitoring in 5 minutes[11:24] What's working in growth [13:28] Great products make marketing easy, timing makes it effortless[14:25] Nate's investing rule per batchFollow Nate Matherson:X: @NateMathersonLinkedIn: linkedin.com/in/natematherson ‍ Follow Numeral:X: @numeralYouTube: youtube.com/@numeraltaxWebsite: numeral.comLinkedIn: linkedin.com/company/numeralhq ‍ ‍FollowDavid Phillips: ‍X: https://x.com/davj ‍LinkedIn: https://www.linkedin.com/in/davjphillips ‍ Brought to you by: Fondo — All-in-one accounting for startups: fondo.com

    15 min
  5. 🎧 Startup Growth Podcast, Ep. 32 Jayden Clark | Moments to Flywheels: Founders Engineering Repeatable Reach

    12/18/2025

    🎧 Startup Growth Podcast, Ep. 32 Jayden Clark | Moments to Flywheels: Founders Engineering Repeatable Reach

    Jayden Clark didn’t abandon music. He re-scored it for distribution.  After music school, a hedge fund tour, and a B2B SaaS sprint, he launched MOTS—short, sharp episodes designed to be both of the moment and built to last a quarter.  His north star isn’t “go viral.” It’s “be clear.” The insight is disarmingly pragmatic: structure is not the enemy of creativity—it’s the amplifier. Lists compress cognition.  A beginning–build–end gives every clip a runway and a landing.  When a five-replies-deep roast on X unexpectedly detonated, MOTS podcast already had the scaffolding to catch the surge. That’s the signature move: follow a consistent weekly cadence, then publish “emergency episodes” when the culture pops.  The result is a feed that feels alive without feeling random. ‍ Key Topics Covered Career path: SF Conservatory → hedge fund → B2B SaaS → MOTS + Atlas Media LabsJazz formulas = content formulas: two-five-one progressions, building blocks, beginning-middle-endWhy lists work: digestibility, structure, pattern-matching"Neither timely nor timeless": weekly SF tech culture + emergency current-thing episodesEmergency episode #1: Brian Chesky's bench press The viral ratio: Meta Ray-Bans clip → five-tweets-deep → Theo's reply → Seth's "roast" GIF"16 hours of screen time": the competitive advantageDistribution strategy across Twitter, YouTube, Apple, Spotify‍ Timestamps: 00:20) "neither timely nor timeless" (00:51) Keeping the music alive (02:10) SF Music → hedge fund → SaaS → pod (03:20) Jazz improvisation: a content strategy (03:42) Building blocks & two-five-one progressions (04:35) How to make content easily digestible (04:53) The @theo ratio backstory (06:46) @sethsetse viral quote-tweet (07:17) Emergency pods vs. weekly episodes (07:22) Emergency Pod #1: @bchesky's bench press (09:42) Where to find @mots_pod‍ Where to find Jayden Clark: X: @creatine_cycleLinkedIn: linkedin.com/in/jayden-clark-75991a1aa ‍ Where to find MOTS Podcast: X: @mots_podYouTube: @motspodLinkedIn: linkedin.com/company/mots-pod Where to find Atlas Media Labs: Website: atlasmedialabs.com ‍ Where to find David Phillips: ‍X: https://x.com/davj ‍LinkedIn: https://www.linkedin.com/in/davjphillips ‍ Brought to you by: Fondo — All-in-one accounting for startups: fondo.com

    11 min
  6. Sky Yang & Neo Lee | Content-Market Fit > Product-Market Fit: Why B2B Founders Are Getting Cloned

    12/16/2025

    Sky Yang & Neo Lee | Content-Market Fit > Product-Market Fit: Why B2B Founders Are Getting Cloned

    Sky Yang (CEO) & Neo Lee (CTO) are Co-founders of Imagine AI, an AI-powered content engine that clones B2B founders—replicating their voice, context, and backstory to create scalable personal brands. Before Imagine AI, Sky was elected student body president at UCSD by 32,000 students at age 19, then secured $150 million in state funding for university housing through coalition-building and advocacy in DC, Sacramento and at the UC Board of Regents. He co-founded "Break the Outbreak," a nonprofit that delivered PPE across 18 states and 53 cities during COVID, earning commendations from Senator Dianne Feinstein and Congressman Eric Swalwell. Neo transferred from UCSD to Berkeley, then dropped out to build. He met Sky freshman year at a beach event—asking "Are you Skygodkingdom?"—before they went skydiving together and Neo cut Sky's hair in the woods after COVID. Their catalyst was realizing founders were building in public on X but deals were happening on LinkedIn. After meeting advisor Gustaf, they pivoted distribution strategy to focus on where B2B founders actually live and transact. Sky calls this "content-market fit"—a state where your content hits your target customer every single time, creating scalable, repeatable inbound motion. They were fully booked from their first week post-YC launch, landing Series B customers. One founder messaged urgently, jumped on a 15-minute call, and paid on Stripe immediately. They recruited over Halloween weekend instead of partying. They hosted a yacht party with $10 billion in collective GDP (320 capacity, 750+ on waitlist). Neo's philosophy: "The product is just amplifying what we already are. Just be authentic." Sky's vision references Westworld: "Your agents will interact with each other instead of humans." Key Topics Covered: · What Imagine AI is: a chat-first AI clone with high-fidelity persona creation, subject matter expert interviews, and content engineering to hit content-market fit · From X to LinkedIn: pivoting distribution to where B2B deals actually happen; Gustaf's advice on market selection · Sky's origin arc: Chengdu → LA → Bay Area → UCSD student body president → $150M state funding advocacy → Break the Outbreak nonprofit · Neo's journey: UCSD → Berkeley dropout → "Skygodkingdom" beach encounter → haircut in the woods → building startups pre-Imagine AI · Content-market fit framework: when your content hits your customer every single time—scalable, repeatable motion with high-intent top-of-funnel inbound · Week-one hypergrowth: fully booked post-YC launch, Series B customers, 15-minute Stripe close during conference, recruiting over Halloween · Authenticity over algorithm: amplification not fabrication; the product shapes around you, not the other way around · Building clones that replicate voice, context, backstory, heuristics, and cognition · The $10B GDPyacht party: 320 founders, 3 DJs, 750 waitlist—building community as cultural moment · The 'Westworld' thesis: AI agents interacting on your behalf · Building in public as 2025 narrative: why founders do great work but nobody knows; solving discovery through personal brand at scale · Design philosophy: one infinite content motion thread vs. scattered posts; AI handles artifacts, humans make strategic decisions ‍ Chapters:‍01:21 - The origin story: "Are you Skygodkingdom?"02:00 - Neo cuts Sky's hair in the woods02:36 - Sky's journey: Youngest student body president at UCSD04:20 - Securing $150M in state funding for student housing06:28 - The nonprofit during COVID06:40 - How Imagine AI started: solving their own problem07:15 - Launching on YC and getting booked solid08:00 - Using their own product for personal branding09:08 - What is "content-market fit"?10:08 - The future: AI clones11:09 - The $10 billion GDP yacht party in SF12:11 - Where to find Sky, Neo, and Imagine AI Where to find Sky Yang: ‍LinkedIn: https://www.linkedin.com/in/skyyang ‍X: https://x.com/skygodkingdom ‍ Where to find Neo Lee: ‍LinkedIn: https://www.linkedin.com/in/neo-lky ‍X: https://x.com/neo_lky ‍ Where to find Imagine AI: ‍Website: https://www.imagineai.me ‍X: https://x.com/imagineagi‍ LinkedIn: https://www.linkedin.com/company/ai-imagine ‍ Where to find David Phillips: ‍X: https://x.com/davj ‍LinkedIn: https://www.linkedin.com/in/davjphillips ‍ Brought to you by:Fondo — All-in-one accounting for startups: fondo.com

    13 min
  7. Rebecca Medina & Jeff Phillips | How Talent Cheetah Cut PM Hiring from 90 Days to 5 Minutes with Transparent Pricing

    12/11/2025

    Rebecca Medina & Jeff Phillips | How Talent Cheetah Cut PM Hiring from 90 Days to 5 Minutes with Transparent Pricing

    Rebecca Medina and Jeff Phillips built an AI-powered talent marketplace that's disrupting recruitment with transparent pricing, direct negotiation, and same-day PM hires for SMBs. Rebecca Medina had the network. She had decades of Big Tech experience. She had the credibility. But when she needed project management help on a client engagement as an independent consultant, none of it mattered. "Even with my network of project managers, I couldn't find the right person fast enough," Rebecca recalls. "And it created a big problem for the company because we weren't able to scale as quickly as we wanted." That pain point became Talent Cheetah. Five years later, Rebecca and her co-founder Jeff Phillips have built an AI-powered talent marketplace connecting pre-vetted project managers with SMBs. They've scaled to 300 PMs across 34 US states. They've even partnered with the Project Management Institute. But the metric that matters most: the Bureau of Labor Statistics says it takes 90 days to hire a technical project manager. Talent Cheetah does it in minutes—with same-day hiring possible. In this episode, Medina and Phillips break down the recruitment model that turns recruiting on its head: transparent pricing that exposes hidden markups, lower take rates than traditional agencies, direct PM-to-company negotiation, and real-time hiring through AI matching. Their core unlocks: many traditional staffing firms charge companies a significantly higher rate than what PMs actually earn—often without disclosing the difference to either side; cultural fit matters just as much as credentials (project management exists on a broad spectrum — the skills needed vary widely across industries, company sizes, and stages of growth.); and past execution remains the strongest predictor of future performance. Their 25-point vetting process includes one pivotal test: candidates must be able to produce legitimate professional references—if you can't find even one after years in the field, you're not ready for the platform.‍ In this conversation, they reveal just how much AI is automating routine PM artifacts (like meeting notes, risk logs, and timelines) while increasing the premium on leadership and communication; how their intentional U.S.-based strategy competes on quality and transparency in an industry racing to the bottom on cost; and how Talent Cheetah is opening doors for underrepresented groups in project management; why fractional engagements (such as part-time PM support for short durations) are suddenly viable when traditional agencies can't deliver them well. Key Topics Covered The pain point origin: Rebecca's consulting crisis when her network couldn't deliver PM talent fast enough The 90-day problem: Bureau of Labor Statistics average vs. Talent Cheetah's minutes-to-same-day matching Exposing the hidden markup: traditional agencies bill $x/hour, pay PMs $x/hour, keep $x secret from both parties No posting fees: free to post unlimited jobs (vs. ZipRecruiter/Indeed/LinkedIn pay-per-post), no sign-up fees for PMs The 25-point vetting process: professional references, credential validation, and candidates who wait years The reference test: some applicants can't find anyone to vouch for them after 12-24 months Four-year minimum: experience requirement (not just title) focused on herding cats and managing projectsUS-based strategy: competing on quality, transparency, and credential familiarity instead of global price competition PMP vs. experience: why certification proves framework knowledge but not execution capability Direct negotiation: PMs and companies set rates transparently, eliminating hidden recruiter markups AI-powered matching: real-time algorithm surfaces top 3 PMs, with 297 more to browse Cultural fit dynamics: startup PMs vs. Big Tech PMs require different personalitiesExpanding beyond PMs: network architects, developers, product managers using same vetting framework PMI partnership: hiring bonanzas and visibility programs in San Francisco White glove service: helping first-time contractors negotiate rates and structure engagements AI's impact on PMing: automating artifacts while amplifying leadership and communication needs Fractional engagements: 10-hour/week arrangements that traditional agencies can't serveTransparent pricing model: complete visibility vs. hidden markups, lower take rates than Robert Half/Adecco/Tech Systems Chapters: (01:55) Origin story: Talent Cheetah (03:16) What makes Talent Cheetah different: Speed as the #1 differentiator, same-day hiring possible (04:05) US-based strategy: competing on quality and credential familiarity (06:08) Supporting underrepresented groups: veterans (logistics → PM transitions) and women in tech (07:33) Serving both sides: job search help for PMs, FAANG-quality talent for clients (08:43) White glove service: flexible involvement based on needs, negotiation help included (09:16) How it works: 30-second account creation, under-5-minute posting, real-time AI matching (10:15) Platform scale: 300 PMs across 34 US states, discipline-specific but industry-agnostic (11:04) The 25-point vetting process: four-year minimum, references, credentials, interviews (14:09) PMP certification vs. hands-on experience: gold standard plus practical execution (16:02) Exposing the hidden markup: how traditional agencies work (17:08) AI's impact on PM work: automating artifacts, amplifying leadership and communication (20:40) Expanding beyond PMs: network architects, developers, product managers (23:02) PMI partnership: 'hiring bonanzas' and visibility programs in SF (25:12) Ideal clients (26:47) Transparent pricing model: no posting fees for companies, no sign-up fees for PMs (27:36) Getting started: talentcheetah.com, instant talent matching (30:48) Internal messaging and AI matching: top 3 matches with direct communication (32:00) Where to find them on LinkedIn, YouTube, talentcheetah.com Where to Find Rebecca Medina:LinkedIn: https://www.linkedin.com/in/rebeccarmWebsite: https://www.talentcheetah.com Jeff Phillips:LinkedIn: https://www.linkedin.com/in/jeffreyjphillipspmpWebsite: https://www.talentcheetah.com Talent Cheetah:X: https://x.com/talentcheetahLinkedIn: ht...

    33 min

About

Fondo is an all-in-one accounting platform for startups. Get your books closed, taxes filed, and cash back from the IRS.