StartingUP

Parker Miller & Megan De Klein
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StartingUP is a podcast about the reality of building startups in the Dutch ecosystem. Hosted by founders who are in the trenches themselves, it focuses on the early stages of company building. The messy parts, the lessons, and the decisions that actually shape outcomes. Each episode features honest conversations with founders, operators, and investors across the Netherlands. The focus is not on polished success stories. It is on what founders are learning while they are still building. Fundraising struggles, product mistakes, hiring challenges, pivots, and the small decisions that compound over time. The goal is simple: create a platform where founders can share what they are figuring out so others can learn faster. StartingUP highlights startups emerging from the Dutch ecosystem. Amsterdam, Delft, Eindhoven, Utrecht, and beyond. From first-time founders to repeat builders, the conversations explore how companies actually get started, what breaks along the way, and what it takes to keep going. This is a podcast by founders, for founders. Real conversations about building companies from zero. No hindsight bias. Just the process of starting up.

Episódios

  1. há 4 dias

    Episode 5: Where Teams Bake Bread and Talk Business Strategy | Joanna & Marina, The Bake Room

    Joanna and Marina are co-founders of The Bake Room, a studio in Amsterdam where teams combine business strategy sessions with hands-on bread baking. In episode 5 of StartingUP, we sit down with the two founders to talk about how 15 years of friendship turned into a business partnership, and how a garden conversation about exhausting corporate strategy offsites turned into an experiment with flour, water, and a LinkedIn post. From there we get into why they tested the concept for free before ever running an ad, why "no drama" is one of their core operating rules as co-founders, and what it actually takes to build trust fast enough to stop discussing every decision together. No polished founder story, no gatekeeping. Just how two founders turned a corporate burnout into a business built on baking bread and breaking down business problems together. ▶ About The Bake Room A studio in Amsterdam where teams combine hands-on bread baking with business strategy sessions, offered in three tiers: Meet, Bake, and Rise. Site: https://www.thebakeroom.nl/ ▶ About StartingUP The founder podcast with no gatekeeping, made at Startup Village, Amsterdam Science Park. Real founder problems and what it actually takes to solve them early. #StartingUP #TheBakeRoom #Founders #TeamBuilding #founderpodcast #StartupVillage #AmsterdamSciencePark

    Episode 5: Where Teams Bake Bread and Talk Business Strategy | Joanna & Marina, The Bake Room

  2. 12 de ago.

    Episode 4: Building a Mental Health Startup From Your Own Diagnosis | Mourice Schuurmans, Obsessless

    Mourice Schuurmans is founder of Obsessless, a platform helping people with obsessive-compulsive disorder get early intervention while the current healthcare system can't reach them fast enough. In episode 4 of StartingUP, we sit down with Mourice to talk about turning his own years-long struggle with OCD into a business built to close the gap he couldn't find help in himself. His starting point is simple: most people still think OCD is about tidiness, when it's actually about intrusive thoughts and the compulsions people use to quiet them. From there we get into why he built in public on Instagram before he had a product, why direct-to-consumer growth is brutal but validates demand faster than B2B ever could, and what founding on top of your own diagnosis really costs you. No polished founder story, no gatekeeping. Just how one founder turned what nearly broke him into something that helps others carry it too. ▶ About Obsessless A platform for early intervention in obsessive-compulsive disorder, built to reach people the current mental health system can't get to in time. Site: https://www.obsessless.com/ ▶ About StartingUP The founder podcast with no gatekeeping, made at Startup Village, Amsterdam Science Park. Real founder problems and what it actually takes to solve them early. #StartingUP #Obsessless #OCD #MentalHealthStartup #founderpodcast #StartupVillage #AmsterdamSciencePark

    Episode 4: Building a Mental Health Startup From Your Own Diagnosis | Mourice Schuurmans, Obsessless

  3. 29 de jul.

    Episode 3: Building an AI Speech Assistant for Kids | Quint Wiersma, Speaklee

    Quint Wiersema is CEO and co-founder of Speaklee, the AI-driven speech assistant helping children with language and speech disorders practice between sessions with their speech therapist. In episode 3 of StartingUP, we sit down with Quint to talk about how Speaklee started, why it wasn't built to replace speech therapists but to support both them and the families waiting on them, and how a Dutch speech-therapy waiting list problem turned into a startup. From there we get into why validating your idea early matters more than perfecting your product, why you should never be proud of your MVP, and what it's really like sitting across the table from an investor for the first time. No polished founder story, no gatekeeping. Just how one founder learned to build, pitch, and jump before he was ready. ▶ About Speaklee An AI-driven speech assistant supporting children with language and speech disorders, and the speech therapists who treat them, built to shorten the wait for the practice these children need. Site: https://speaklybee.com/ ▶ About StartingUP The founder podcast with no gatekeeping, made at Startup Village, Amsterdam Science Park. Real founder problems and what it actually takes to solve them early. #StartingUP #Speaklee #QuintWiersema #AIforKids #SpeechTherapy #founderpodcast #StartupVillage #AmsterdamSciencePark

    Episode 3: Building an AI Speech Assistant for Kids | Quint Wiersma, Speaklee

  4. 15 de jul.

    Building the World's Fastest-Growing AI Community | Jasper Wognum, AI Salon

    Jasper Wognum is a serial AI entrepreneur of 20+ years and CEO of AI Salon, the global community connecting AI founders, builders and investors across 73 chapters on every continent. In episode 2 of StartingUP, we sit down with Jasper to talk about where AI is actually headed. His starting point is simple: technology keeps automating the parts of work nobody's actually good at anyway, the real question is what people do once it has. From there we get into why "local AI" doesn't exist, how he's using AI to build tools that used to cost him tens of thousands a month in SaaS fees, and what 20 years of building companies has taught him about working with people. No polished founder story, no gatekeeping. Just how one founder keeps building, chapter after chapter. ▶ About AI Salon The global AI startup community connecting founders, builders, and investors across 70+ chapters worldwide. Informal, no-suits events built around lightning pitches and real conversation — helping AI founders find funding, customers, and community wherever they are. Site: ⁠https://www.aisalon.ai⁠ ▶ About StartingUP The founder podcast with no gatekeeping, made at Startup Village, Amsterdam Science Park. Real founder problems and what it actually takes to solve them early. #StartingUP #AISalon #JasperWognum #AIcommunity #AIstartup #founderpodcast #StartupVillage #AmsterdamSciencePark

    Building the World's Fastest-Growing AI Community | Jasper Wognum, AI Salon

  5. 1 de jul.

    Let AI Work For You, Never Think For You | Ruben Molenaars, YourMindr

    AI is making us faster and more dependent at the same time. Ruben Molenaars thinks that tradeoff is a problem worth building a company around. In episode one of StartingUP, we sit down with Ruben, founder of Mindr-AI, to talk about the AI layer he's building to keep people thinking for themselves. His starting point is simple: let AI work for you, but never let it think for you. From there we get into the research on cognitive dependency and why so many corporate AI projects quietly stall. Then what it actually takes to build a company that runs against where the whole industry is heading. No polished founder story, no gatekeeping. Just how one founder saw a problem early and decided to do something about it. ▶ About Mindr-AI A Socratic AI platform that sits on top of your existing AI stack. When you're thinking well, it stays out of the way. When it senses you offloading, it nudges you with a question instead of handing over the answer. Site: https://www.mindr-ai.nl Try the free Mindr-AI Scan: https://www.mindr-ai.nl/scan ▶ About StartingUP The founder podcast with no gatekeeping, made at Startup Village, Amsterdam Science Park. Real founder problems and what it actually takes to solve them early. #StartingUP #MindrAI #RubenMolenaars #SocraticAI #AIstartup #founderpodcast #StartupVillage #AmsterdamSciencePark

    Let AI Work For You, Never Think For You | Ruben Molenaars, YourMindr

  6. Trailer da temporada 1

    Trailer: Welcome to StartingUP

    StartingUP is the podcast for early-stage founders who want real answers, not generic advice. Every episode, we sit down with founders, operators, and ecosystem experts to dig into the actual problems that come up when you're building: from finding your first customers to navigating co-founder dynamics, fundraising, hiring, and everything in between. No gatekeeping. No fluff. Just the stuff that actually moves the needle. Based in Amsterdam, rooted in the startup ecosystem but built for founders everywhere. Subscribe now so you don't miss Episode 1.

    Trailer: Welcome to StartingUP

Trailer

Sobre

StartingUP is a podcast about the reality of building startups in the Dutch ecosystem. Hosted by founders who are in the trenches themselves, it focuses on the early stages of company building. The messy parts, the lessons, and the decisions that actually shape outcomes. Each episode features honest conversations with founders, operators, and investors across the Netherlands. The focus is not on polished success stories. It is on what founders are learning while they are still building. Fundraising struggles, product mistakes, hiring challenges, pivots, and the small decisions that compound over time. The goal is simple: create a platform where founders can share what they are figuring out so others can learn faster. StartingUP highlights startups emerging from the Dutch ecosystem. Amsterdam, Delft, Eindhoven, Utrecht, and beyond. From first-time founders to repeat builders, the conversations explore how companies actually get started, what breaks along the way, and what it takes to keep going. This is a podcast by founders, for founders. Real conversations about building companies from zero. No hindsight bias. Just the process of starting up.

Informações

  • Criado por
    Parker Miller & Megan De Klein
  • Anos de atividade
    2026
  • Episódios
    6
  • Classificação
    Explícito
  • Copyright
    © 2026 Foundry Systems. All rights reserved.
  • Site do podcast
    StartingUP