Before Sian Priest was helping deep tech founders tell better stories at Cicada Innovations, one of the games she created as a 2000s gaming founder ended up being played by President Obama at the White House science fair. This week on episode 64 of Startup 360, Majella’s away, so Simon sits down with Sian to talk about startups, deep tech, Silicon Valley self-belief, and why Australia needs to get better at celebrating founders building something more enduring than the next unicorn pitch deck. Her startup career has taken her from the UK - Manchester-born, she’s red, not blue - to San Francisco and since 2016, thanks to Neighbours and a Sydney bloke, Australia. She remembers what Silicon Valley taught her: people back themselves.That “don’t wait for permission” mindset is something Australian and British founders can still learn from, especially in a culture where, as Simon jokes, too many people still politely line up for the bus. Sian also has some blunt advice for founders, especially in deep tech: stop assuming people already understand the problem - it’s rarely just technical. Founders need to get better at explaining why it matters to different audiences so they start to care. She also makes the case for celebrating different types of founders. Not every startup has to be a 100x VC-backed rocket ship. Some will be strong, enduring, medium-sized companies. Others will bootstrap, generating revenue from the start. They all matter. A slow-moving tanker can be just as valuable as a rocket ship, she says. As Simon quips, everyone loves a moonshot, but low Earth orbit still has its place. And in breaking news: after 5.5 years at Cicada Innovations, Sian’s left left her job, just as the Tech23 cohort were announced, to address the nagging sense that her inner founder wants another shot - she ends the show talking about how she wants to team up with someone tackling a “gnarly problem” so she can help solve it. Startup 360 is a SmartCo. Media production, produced and edited by Matt Jackson, and supported by Deel. Hire, manage and pay – anyone, anywhere.Subscribe on Apple, Spotify, and YouTube, and read StartupDaily.net for all the ANZ tech news for free