Startup Project: Build the future

Nataraj

Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology. https://startupproject.substack.com/

  1. Inside the Battle for AI Cloud Dominance — Why Cloud Builders like TensorWave are Rethinking NVIDIA’s Monopoly | Jeff Tatarchuk, Co-Founder of TensorWave

    5D AGO

    Inside the Battle for AI Cloud Dominance — Why Cloud Builders like TensorWave are Rethinking NVIDIA’s Monopoly | Jeff Tatarchuk, Co-Founder of TensorWave

    Rethinking AI Compute Infrastructure: The TensorWave ApproachIn this episode, Jeff Tatarchuk, co-founder of TensorWave, shares how his deep industry experience and innovative mindset are transforming AI compute infrastructure. We explore how building specialized data centers, focusing on AMD GPUs, and creating flexible ecosystems are shaping the future of scalable AI. In this episode: The evolution of cloud companies and the rise of Neo clouds focused on AI computeTensorWave’s unique strategy of deploying AMD GPUs in custom data centersLessons learned from FPGA cloud business and transitioning into GPU infrastructureThe technical challenges and solutions in scaling data centers quickly amidst power and supply chain constraintsThe importance of software ecosystems, interoperability, and supporting AMD’s software stackHow TensorWave differentiates itself from purely financial arbitrage models and pure Nvidia-centric cloudsAMD’s advantages in memory capacity, chiplet architecture, and software supportThe technical intricacies of CUDA versus ROCm, and efforts to build an open ecosystemFuture vision: democratized, reliable, and flexible AI compute options for enterprise and labs Timestamps:00:00 – Introduction to TensorWave and the AI compute landscape 02:30 – The rise of Neo clouds and innovation waves in cloud infrastructure 06:00 – How TensorWave’s FPGA cloud background shaped its GPU strategy 10:00 – Challenges in deploying large data centers: power, supply chain, and permitting 14:00 – Building and scaling AMD GPU data centers quickly and efficiently 19:00 – Software ecosystems: the CUDA moat and TensorWave’s ‘Beyond CUDA’ summit 23:00 – Market differentiation: technical and operational challenges in the Neo cloud space 27:00 – Supporting enterprise fine tuning and large-scale training demands 32:00 – AMD’s technical advantages: VRAM, chiplet architecture, and software support 36:00 – Building an open, heterogeneous AI ecosystem beyond CUDA 40:00 – What success looks like: a resilient, accessible AI compute future Resources & Links: ⁠TensorWave⁠⁠Beyond CUDA Summit⁠⁠Scalar LM by Greg De Almos⁠⁠AMD MI300X Data Center Chip⁠⁠Nvidia H100⁠⁠RoCM Software Stack⁠⁠LinkedIn⁠⁠Twitter⁠ This conversation offers a strategic look at how focused infrastructure development, software ecosystem support, and hardware differentiation are critical in shaping the future of accessible, scalable AI compute. Whether you're building data centers, developing AI hardware, or just interested in industry shifts, this episode provides valuable insights into how companies like TensorWave are reshaping the landscape.

    42 min
  2. Building the AI Operating System for Revenue: How Gong scales to 5,000+ customers | Eilon Reshef (CPO, Gong)

    FEB 20

    Building the AI Operating System for Revenue: How Gong scales to 5,000+ customers | Eilon Reshef (CPO, Gong)

    How Gong Built a $7B AI Category: From "Conversation Intelligence" to the Revenue Operating System Most sales teams fly blind. They rely on "gut feel" and "art" rather than data and science. Eilon Reshef (Co-founder & CPO of Gong) realized this in 2015 and built a platform that captures the reality of every customer interaction to drive predictable growth. In this episode of Startup Project, Eilon breaks down the evolution of Gong, how they achieved 57% higher win rates for companies like PayPal and DocuSign, and why the "Revenue Graph" is the next frontier of enterprise AI. If you are a founder, a product leader, or a sales professional looking to understand how AI is actually transforming the enterprise, this deep dive is for you. What you’ll learn in this episode: The Genesis of Gong: Why Eilon moved from a successful exit at WebCollage to solving the "black box" of sales conversations. The "Science" of Sales: How to move away from subjective CRM updates to hard data captured from video, email, and phone calls. The Revenue Graph: Why Gong’s proprietary data model is more valuable than a generic LLM. Scaling to 5,000+ Customers: The tactical steps Gong took to achieve product-market fit in a crowded SaaS landscape. The Future of AI Agents: Why "Vibe Coding" and prosumer AI are just the beginning, and how the enterprise shift is happening now. Timestamps:0:00 - Intro: Meeting Eilon Reshef2:15 - The "Aha!" moment that led to Gong10:45 - Moving from transcription to "Revenue Intelligence"18:30 - How Gong achieves 57% higher win rates for customers25:50 - Building a proprietary AI layer on top of LLMs34:10 - The "Revenue Graph" explained42:15 - Why most enterprise AI implementations fail50:00 - Advice for founders building in the AI era54:14 - Closing thoughts Connect with Eilon & Gong: Website: https://www.gong.io/ Eilon’s LinkedIn: https://www.linkedin.com/in/eilonreshef #Gong #AI #SalesTech #StartupGrowth #Entrepreneurship #RevenueIntelligence #SaaS #ProductMarketFit #EilonReshef #StartupProject

    57 min
  3. How Klaviyo Built a $7B+ Public Company With Just $15M Raised | Andrew Bialecki, Co-founder and CEO of Klaviyo

    FEB 1

    How Klaviyo Built a $7B+ Public Company With Just $15M Raised | Andrew Bialecki, Co-founder and CEO of Klaviyo

    In this episode of Startup Project, host Nataraj sits down with Andrew Bialecki, Co-founder and CEO of Klaviyo, to unpack one of the most capital-efficient growth stories in modern SaaS history. Klaviyo grew into a $7B+ public company while raising just $15M in total funding—a sharp contrast to today’s venture-backed growth playbooks. Klaviyo now powers the marketing and growth of thousands of ecommerce brands worldwide, using data, automation, and AI to help businesses build deeper relationships with their customers. This conversation goes deep into the real work behind that outcome: the long road to product-market fit, the tradeoffs the team made early on, and why Klaviyo intentionally avoided blitzscaling in favor of building a durable, data-driven platform. Andrew shares candid insights into Klaviyo’s early years, when growth was slow, uncertainty was high, and the company looked nothing like a future public-market success story. We discuss why finding product-market fit took longer than expected, how early customer feedback shaped the product, and why patience turned out to be one of Klaviyo’s biggest competitive advantages. Rather than chasing short-term growth metrics, Klaviyo focused on deeply understanding ecommerce customers and building infrastructure that could scale for the long term. That discipline ultimately shaped the company’s culture, product roadmap, and go-to-market strategy. A major theme of the episode is how AI and customer data are reshaping the future of ecommerce marketing. Andrew explains why data—not features—is the real moat in modern marketing platforms, and how Klaviyo’s architecture allowed the company to benefit from AI as the technology matured. We explore how AI is changing personalization, segmentation, and automation for ecommerce brands, and why many AI marketing tools miss the point by focusing on surface-level automation instead of foundational data infrastructure. This is a thoughtful, grounded discussion about where AI actually creates leverage in marketing—and where hype often distracts teams from doing the hard work. At a time when many startups raise hundreds of millions of dollars to fuel growth, Klaviyo’s story stands out as a case study in capital efficiency. Andrew walks through why the company chose to raise so little capital, how constraints shaped better decision-making, and what founders today can learn from building with discipline. We also discuss the tradeoffs of avoiding aggressive fundraising, the pressure that comes with slower growth, and why capital efficiency can be a long-term strategic advantage rather than a limitation. This episode is especially valuable for: Startup founders building SaaS or ecommerce companies Marketers and ecommerce leaders navigating AI-driven change Product and growth leaders thinking about data as a moat Investors and operators interested in capital-efficient businesses Anyone curious about how enduring companies are actually built How Klaviyo became a $7B+ public company with only $15M raised The long path to product-market fit Why capital efficiency beat hypergrowth Building an AI-powered marketing platform for ecommerce Turning customer data into a durable competitive moat How AI is reshaping ecommerce and digital marketing Lessons for founders building long-term SaaS businesses Nataraj is the host of Startup Project, an investor and product leader who explores how real companies are built—from early product decisions to scaling with discipline. Startup Project features in-depth conversations with founders who’ve achieved genuine product-market fit, focusing on the thinking, tradeoffs, and execution behind enduring businesses. 🌐 Startup Project: https://startupproject.substack.com/🔗 Klaviyo: https://www.klaviyo.com🔗 Follow Nataraj (Host): https://www.linkedin.com/in/natarajsindam/

    55 min
  4. How AI Is Unlocking Materials We’ve Never Been Able to Build | Radical AI

    JAN 4

    How AI Is Unlocking Materials We’ve Never Been Able to Build | Radical AI

    Discover how Radical AI is revolutionizing material science using self-driving labs. About the episode: Nataraj hosts Joseph Krause, CEO of Radical AI, to explore how they're speeding up material R&D by combining AI, engineering, and robotics. Joseph shares his journey from material science to venture capital, highlighting Radical AI's mission to create a self-driving lab that autonomously designs tests and discovers new materials. The episode dives into Radical AI's materials flywheel concept, their open-source engine, and how they're attracting funding to drive innovation in material science. Discover how Radical AI is set to revolutionize industries from aerospace to energy with cutting-edge material discovery. What you’ll learn Understand the traditional challenges hindering the commercialization of new materials and how Radical AI is overcoming them.Discover the materials flywheel concept and how it accelerates the speed of material discovery.Learn about the types of customers who are seeking new materials and the diverse applications across various industries.Explore the role of AI in simulating and experimenting with materials, and the importance of experimental validation.Understand the types of AI models Radical AI uses, including machine learning, generative AI, and computer vision.Identify Radical AI’s hiring strategy to build an interdisciplinary team across machine learning, software engineering, robotics, and material science.Comprehend the importance of experimental data in materials science and how self-driving labs capture and utilize this data.Learn about Radical AI’s stepwise approach to focus on customer-driven problems and enabling technologies.About the Guest and Host: Guest Name: Joseph Krause, Co-founder and CEO of Radical AI, aiming to revolutionize material science with AI, engineering, and robotics. Connect with Guest:  → LinkedIn: https://www.linkedin.com/in/josephfkrause → Website: https://www.radical-ai.com/ Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor.  → LinkedIn: https://www.linkedin.com/in/natarajsindam/   → Substack: ⁠https://startupproject.substack.com/⁠ In this episode, we cover    (00:01) Introduction to Radical AI and Joseph Krause(01:15) Joseph’s diverse background and how it led to Radical AI(05:01) Traditional ways preventing commercialization of new materials (09:06) Radical AI’s product: novel materials for aerospace, defense, and energy(11:36) Customers seeking new materials and the advantage of speed in the materials flywheel(13:39) Challenges in digital research and the importance of physical experimentation(16:18) How Radical AI picks directions for new material discovery(23:48) The AI part of Radical AI: hiring and AI models used(27:13) Predicting crystal structures with AI(31:57) Why New York is the best place for Radical AI(33:37) Joseph’s best AI use case for personal research(37:35) Material research happening at Apple Don’t forget to subscribe and leave us a review/comment on YouTube Apple Spotify or wherever you listen to podcasts. #RadicalAI #AI #MaterialScience #Robotics #DeepTech #Innovation #VentureCapital #Aerospace #Defense #Energy #NewMaterials #SelfDrivingLabs #MachineLearning #GenerativeAI #OpenSource #Podcast #Startup #Technology #Research #NVIDIA

    38 min
  5. How Decagon Built Human-Level AI Support: Ashwin Sreenivas on customer obsession, early traction, enterprise complexity, and the AI concierge future

    11/24/2025

    How Decagon Built Human-Level AI Support: Ashwin Sreenivas on customer obsession, early traction, enterprise complexity, and the AI concierge future

    Unlock the secrets to Decagon AI's $1.5 billion valuation and AI-powered customer support. Ashwin Sreenivas is the co-founder of Decagon AI, a company revolutionizing enterprise customer support with AI agents. Founded in 2023, Decagon has rapidly grown to a $1.5 billion valuation, automating support workflows for brands like Duolingo and Notion. Ashwin, previously co-founder of Helio (acquired by Scale AI), shares insights into Decagon's product-market fit, secret sauce, and tangible business impact, revealing how AI is transforming customer interaction. If you're curious about the future of AI in enterprise solutions, this episode is a must-listen. Listen now YouTube | Apple | Spotify Quotes from the episode Traditional chatbots relied on rigid decision trees, leading to frustrating customer experiences, but Decagon's AI agents are trained like humans, enabling fluid, natural conversations.Decagon's AI agents follow Agent Operating Procedures (AOPs), which are similar to human SOPs, and this allows them to handle customer interactions across chat, phone, SMS, and email.The key is to focus on building AI agents that can follow instructions effectively, allowing businesses to offer personalized customer concierge services and seamless user experiences.Instead of predicting what customers want, AI should learn customer preferences and remember them, making interactions more seamless and efficient, enhancing overall satisfaction. What you’ll learn Understand how Decagon AI is transforming customer support by using AI agents that can handle conversations across various channels.Learn about Agent Operating Procedures (AOPs) and how they enable AI agents to follow instructions and interact with customers like humans.Discover how Decagon AI helps businesses expand their support offerings, leading to higher retention and happier customers through increased support access.Explore the importance of solving customer problems quickly and seamlessly, regardless of whether the interaction is with a human or an AI agent.See how Decagon AI is expanding beyond customer support to offer customer concierge services, enabling personalized and friction-free interactions.Learn how focusing on customer needs and building something people will pay for can simplify early-stage company challenges.Takeaways Decagon AI's agents use Agent Operating Procedures (AOPs) to mimic human-like interactions, which contrasts with older chatbot tech that relied on rigid decision trees.Unlike traditional approaches, Decagon AI focuses on creating a single agent adept at following instructions, improving onboarding and iteration for customers.Training smaller, fine-tuned models can outperform larger models on specific tasks, providing better performance and lower latency for customer interactions.Customer support is evolving into a brand differentiator, with companies like Amazon and American Express setting the standard for excellent service and customer trust.By making support more affordable, businesses can reinvest savings into providing more extensive support, leading to higher customer retention and satisfaction.Early customer acquisition requires manual effort, including networking, cold emailing, and LinkedIn messaging, with a focus on charging for the software from day one.Concentrating on building solutions that customers are willing to pay for within a short timeframe helps to validate business models and weed out unpromising ideas. Don’t forget to subscribe and leave us a review/comment on YouTube, Apple, or Spotify. It helps us reach more listeners and bring on more interesting guests. Stay Curious, Nataraj

    49 min
  6. From Forbes to Founder: Alex Konrad on new media, creator economy, AI tools for journalists, Midas List secrets, and why traditional media is losing to independent voices

    11/10/2025

    From Forbes to Founder: Alex Konrad on new media, creator economy, AI tools for journalists, Midas List secrets, and why traditional media is losing to independent voices

    Discover the evolving roles of traditional vs. new media in tech and gain insights into effective content creation strategies. About the episode: In this episode, Nataraj hosts Alex Konrad, founder and editor of Upstart Media, to explore the shifting dynamics of tech media. Alex shares his experiences at Forbes, defines the roles of traditional and new media, and discusses the challenges and opportunities for new tech publications. He also dives into storytelling trends, content creation strategies, and the impact of AI on the media landscape. Learn how new media publications can thrive in a decentralized ecosystem and why staying close to the "engine room" of innovation is crucial for success. What you’ll learn Identify the key differences between traditional and new media in the tech landscape.Understand the challenges and opportunities for new tech publications in a decentralized media ecosystem.Discover effective content creation and distribution strategies for building a successful media brand.Learn how to build a pipeline of stories and get sources as a media startup without the brand of a larger publication.Explore the impact of AI on the media landscape and its potential to empower independent creators. About the Guest and Host: Alex Konrad: Founder and editor of Upstart Media, a tech publication focused on the startup ecosystem. Connect with Alex: → LinkedIn: https://www.linkedin.com/in/alexrkonrad/ → Website: https://www.upstartsmedia.com/ Nataraj: Host of the Startup Project podcast, Senior PM at Azure & Investor. → LinkedIn: https://www.linkedin.com/in/natarajsindam/ → Substack: ⁠https://startupproject.substack.com/ ⁠In this episode, we cover (00:01) Introduction to Alex Konrad and Upstart Media(01:24) Alex’s experience at Forbes and its role in today’s tech media(03:43) Defining traditional vs. new media and the rise of independent content creators(06:25) The challenges and differences between working at a large publication vs. running a startup media company(07:01) The components of a new tech publication in 2025: Substack, YouTube, podcasts, and events(08:41) Content strategy: balancing consistency, quality, and multiple platforms(11:05) Admired content creators and their successful practices in the media space(13:12) The importance of an existing brand and network for new media ventures(15:49) The creator economy's power law and the challenges of standing out(16:56) Distribution strategies: leveraging LinkedIn, X, and Substack recommendations(18:56) The evolving landscape of social media and the rise of Threads(22:16) Bandwidth challenges and the need for AI-powered tools for content creation and distribution(25:05) The Midas List: its methodology, significance, and controversies(30:41) Other influential lists and their impact on the tech industry(32:45) Identifying potential niches and innovative approaches in the media space(36:04) Alex’s insights on AI-driven workflows and automation in various industries(38:48) Nataraj’s perspective on AI as a transformative force and its potential impact(41:11) The importance of being close to the "engine room" of innovation(42:55) Building a pipeline without a big brand name and leveraging word-of-mouth Don’t forget to subscribe and leave us a review/comment on YouTube Apple Spotify or wherever you listen to podcasts. #Startup #TechMedia #NewMedia #ContentCreation #AI #VentureCapital #Startups #Forbes #Substack #Podcast #SocialMedia #Threads #MidasList #Innovation #Entrepreneurship #MediaStrategy #TechTrends #DigitalMedia #ContentMarketing #UpstartMedia

    46 min

Ratings & Reviews

5
out of 5
6 Ratings

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Conversations with founders, operators and investors who are building the future. Listen to find the stories, ideas, tactics & investments behind the products that will define the future of technology. https://startupproject.substack.com/

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