Starving for Insight Ashley Greene

In this week’s episode of Starving for Insight, I’m sitting down with April Dunford, CEO of Ambient Strategy. Conversations with April are always so much fun, and this time we chatted about how to get a deep understanding of your customers.

She shared her hilarious and interesting story of how she discovered the best way to reach her former company’s target audience was to use a fax machine campaign - and no, this wasn’t in the 80s!

We also talked about how listening in on a single sales call made her realize another former company was getting their marketing and sales all wrong, and that talking to your customers face-to-face (or phone-to-phone) is crucial regardless of your company’s size.

Today Thibault and I sat down to discuss customer empathy and how organizations and teams can use a customer empathy framework to build better products.

Starving for Insight is a weekly dose of insight from some of the greatest business minds today. We discuss product, growth and marketing fundamentals, business-first principles, customer-centricity and, of course, personal and professional development to help us distill more insight from all the noise we are bombarded with daily.

The downside to having unprecedented information is that, all too often, we feel like we're drowning in noise, yet starving for true insight and wisdom.

Because tactics change. Tools change. And the rate of change is only accelerating. Your learning ROI on tools and tactics is short-lived. But fundamentals don't change. First principles don't change. And neither do successful habits.

An investment in learning fundamentals and successful habits? It's a learning ROI that can last a lifetime.

That’s why we created Starving for Insight. This podcast is a culmination of interviews with best-in-class experts, from IBM's Nancy Hensley, to Adobe's Thibault Imbert, to Growth Hackers' Dani Hart and more, to help us all be a little less starved for insight.