Status Of The Abbi Agency

On this episode, we are going to take a look at the Status of: well,us! The Abbi Agency was recently chosen as the agency of record for the Silver State Health Insurance Exchange/Nevada Health Link! Through IPREX partnerships with Ericka Aviles Consulting and Marketing for Change, we are charged with the goal of aiding The Exchange in executing on its mission to increase the number of insured Nevadans. 

The latest iPhone update allows users to opt out of allowing an app like Facebook to track them across websites to serve them relevant ads. While this may seem like a small change, many platforms and marketers argue it will have a huge impact on advertisers, particularly small businesses who rely on this data to maximize their already-limited budget. 



Do these changes spell the end of digital advertising?



Chief Marketing Officer, Bryan joins us to discuss the Apple v. Facebook beef and offers some tips on navigating these changes. 



Read more about these changes here: https://bit.ly/2Rj6SgQ

Today we are taking a look at the status of destination marketing in 2021. To set the stage,  2020 started out as a year filled with hopes and aspirations of world travel and Aperol spritz on the beach! In fact, according to Bloomberg, the global airline industry was projected to hit an 11th straight year of record flights. That is until COVID came in and drop-kicked us right in the face. Seemingly overnight, everything stopped. People found themselves facing a new world with serious issues to adjust to and no real roadmap. As we cautiously moved forward, our agency found influencers instrumental in many ways. In fact, we found them so beneficial that we decided to put out an e-book! (available here) 

To explain more about this endeavor and to share her thoughts, we are joined by award-winning Public Relations specialist, Forbes contributor and, cofounder of The Abbi Agency, the one and only Abbi!

Today on the show we are taking a look into Public Relations and exactly what that is and how it can work for you.

Public relations is a broad term, the theory, in practice, has always been about telling your brand's story to increase awareness and improve reputation. Public Relations spans an array of strategies and tactics that can seem confusing at times, here to help us take a deeper dive into Public Relations, is our PR attaché Ashely Brune, MA, APR.

As we social distance, various industries across the country suffer due to COVID-19. One of the hardest hit has been the tourism industry and the cities they represent. 

Carl Ribaudo from SMG Consulting joins us to talk about the various strategies DMO's can implement moving forward! 

This time around we are joined by Marc Oakley.