Status Update Disrupt

In this episode, we are joined by OG YouTuber, Hannah Witton. We explore Hannah's journey as a content creator, discussing the early days of YouTube and the evolution of the creator economy. Hannah shares stories about why she decided to become a content creator, some challenging brand collaborations she’s encountered in the past and her thoughts on the need for creative direction. 

Our conversation delves into the rise of short-form content on platforms like TikTok and YouTube Shorts, and also delves into the role of subscription platforms such as Patreon, in supporting creators. We also touch on the future of influencer marketing and the importance of sustainable growth in the industry.



Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

We sit down with Julian Bird, the Founder and CEO of Lorton Entertainment. A leading film and television production company in the UK, Lorton has produced some of the most acclaimed documentaries of recent times, telling the stories of icons like Oasis, Amy Winehouse, and Ayrton Senna. However, Julian's journey to the film industry is far from conventional. Originally a city banker, Julian experienced a transformative moment that led him to leave the finance world and pursue his true passion for making deals, in the movie business.

Join us as we explore Julian's unique story and try to answer the question: "Is it ever too late to find success in a new career?" Julian's experience and insights provide a captivating answer. Enjoy!






Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Matt Ford is the co-founder and CEO of CoLab X, the agency that aims to bring the traditional and digital worlds together through the power of content. Matt has previously worked at some of the biggest names in online content and is responsible for some of the most viral branded content moments on the internet. For marketers and those interested in the world of content, this episode is a real geek-out, as we try to answer the question What role does branded content play in today's performance-obsessed digital landscape?

We also cover:


What is an example of bad creator influence?


Who is the rudest celebrity Stevie has ever met?


Matt & Stevie's obsession with Hot Sauce


What is branded content?


The importance of storytelling in branded content.


Brands who are doing branded content WRONG.


The rise of creator-owned IP.



Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Dr Karan Rajan is an NHS surgeon with over 10 million followers, renowned for debunking some of the internet's wildest health myths and sharing invaluable medical advice that all can understand. He is also the host of his own podcast The Referral, and the No.1 best-selling author of ‘This Book May Save Your Life’.



In this episode, we uncover Dr. Karan's rise to social media stardom, hear stories on the craziest health myths he's debunked so far and try to answer the question: does social media do harm than good?



Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Toby Addison (blindtobes) is a social media content creator and disability advocate. His mission is to use his social media to break down the barriers of his disability and educate and entertain his community. We touch on his love of football and darts, how he fights back against internet trolls, his best and worst experiences working with brands and whether they are genuinely committed to diversity and inclusion or merely going through the motions of a tick-box exercise.

Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/

Queenie Porter is the managing director of Wow Hydrate UK working with some of the biggest names in sport, including; Manchester United and Tyson Fury. She also sits on the board at West Ham United Women and Essex County Cricket Club. Stevie and Jake explore Queenie’s career journey and try to answer the question: "What is the secret to business success in the world of sport?"



Watch full episodes and clips: https://www.youtube.com/@StatusUpdatePodcast

Listen on Spotify: https://open.spotify.com/show/7fLEFTKwHh7hJLOoJNZ8c4 

Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/status-update/id1711598048

Follow us on Instagram: https://www.instagram.com/disrupt/

Follow us on TikTok: https://www.tiktok.com/@disruptmkting 

Stevie:

https://www.linkedin.com/in/stevie-johnson-392161120/

https://www.instagram.com/stevie/ 

Jake:

https://www.linkedin.com/in/jake-crabb/ 

https://www.instagram.com/jake.crabb/