CMO Convo

CMO Alliance
  • 4.8(5개의 평가)
  • 마케팅
  • 매월 업데이트

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

  1. 12월 4일

    Inside the real challenges of B2B2C marketing, with Annie Furlong

    B2B2C marketing sits in its own strange universe: part enterprise, part consumer, and entirely shaped by gatekeepers, complexity, and wildly diverse end-users. In this conversation, Annie Furlong (VP of Consumer and Growth Marketing) breaks down what makes the model uniquely challenging, especially in healthcare, where literacy, access, and timing fundamentally shape how people engage. Annie shares how she built a niche community for B2B2C marketers, why personalization must scale across wildly different audiences, and how trust becomes the differentiator when your product only matters at a moment of need. She also dives into leadership, vulnerability, and why curiosity is still an underrated competitive advantage. → How to navigate the “no silver bullet” reality of B2B2C → Why healthcare marketing requires translation, timing, and empathy → The critical link between vulnerability, confidence, and leadership → How to approach AI with skepticism, experimentation, and a beginner’s mindset → What excites leading marketers heading into 2026

    35분

  2. 11월 19일

    AI avatars, authenticity, and the new rules of customer experience, with Tomer Zuker

    AI avatars are moving fast, faster than regulation, faster than most teams can adapt, and in some cases, faster than human comfort levels. In this conversation, marketing leader Tomer Zuker breaks down what’s actually happening behind the scenes: the real technology, the ethical risks, and why brands are quietly preparing for a hybrid future of humans, agents, and fully conversational avatars. Tomer shares what he’s seeing inside organizations adopting AI today, how synthetic influencers are reshaping audience expectations, and why authenticity now has two different meanings. → What AI avatars really are (and the two types every marketer should know) → How conversational avatars change customer experience → The ethics, risks, and trust dilemmas brands can’t ignore → When humans vs. avatars vs. AI agents make sense → Why the future of authenticity is more complex than it looks

    36분

  3. 11월 5일

    How CMOs & CFOs build trust (and prove marketing ROI), with Audrey Masset and Mark Beakhouse

    When marketing and finance work in silos, growth stalls. But when the CMO and CFO operate as true partners? The business moves faster and decisions get smarter. In this conversation, Audrey Masset (Senior Director of Marketing) and Mark Beakhouse (CFO) at Wegrow share what it really takes to build a high-trust, co-owned relationship between marketing and finance, one that goes beyond budget approvals and into shared growth responsibility. → Why marketing can no longer be seen as a cost center → How CMOs earn credibility with CFOs (data, transparency & shared KPIs) → The systems and dashboards that align sales, finance, and marketing → Why long-term impact matters just as much as short-term pipeline → The mindset shift marketing leaders must develop to drive revenue This episode is essential for CMOs, CFOs, RevOps leaders, and anyone shaping go-to-market strategy inside a scaling business.

    32분

  4. 10월 24일

    Where marketers should really focus in the AI era, with Idan Gol

    How can marketers thrive in the age of AI? In this episode of CMO Convo, Idan Gol, VP of Marketing at OX Security, explains why the future of marketing isn’t about replacing humans with machines. It’s about combining automation with creativity, taste, and strategy. From rethinking team structures to creating one of the first AI-powered growth marketing roles, Idan shares how he’s building a marketing org that uses AI intelligently, not blindly. → Why creativity and brand storytelling will matter more than ever → How to integrate AI across your marketing team (without losing human touch) → Lessons from companies that moved too fast to automate → The skills every marketer need to future-proof their career

    30분

  5. 10월 14일

    How to build a culture of thought leadership (that actually works), with Karen Chalmers

    What does authentic thought leadership look like inside a company, and how do you make it part of your culture, not just your content strategy? In this episode of CMO Convo, Karen Chalmers, VP of Marketing and Partnerships at InterVal, shares her philosophy on building trust in B2B, empowering every employee to use their voice, and keeping authenticity alive in the era of AI. Karen’s own career “jungle gym” — from film and design to marketing leadership — has shaped how she thinks about storytelling, creativity, and human connection in business. This is a conversation about trust, empowerment, and the power of showing up as real people behind a brand. What you’ll learn: → How to build thought leadership across your entire team → Why authenticity drives trust in B2B relationships → How to balance AI tools with a human voice → Simple ways to start a thought leadership program internally

    28분

  6. 10월 1일

    From SEO to AEO: How AI Is rewriting the rules of search, with Guy Yalif

    AI and large language models are rewriting how people discover and evaluate brands. In this episode of CMO Convo, Guy Yalif, Chief Evangelist at Webflow, explains why traditional SEO is no longer enough, and how marketing leaders can adapt before it’s too late. Guy shares the “perfect storm” CMOs are facing: a loss of control over brand narratives, declining traffic from AI overviews, and the growing challenge of standing out in the “sea of sameness.” But he also highlights where the opportunity lies: higher-quality conversions, new authority channels like Reddit and LinkedIn, and a shift from keywords to answer clusters. → Why AI-driven search is reshaping brand visibility → The difference between SEO and AEO (Answer Engine Optimization) → The four areas CMOs must rethink: content, technical, authority, and measurement → Practical steps to future-proof your brand in the age of AI

    29분

  7. 9월 24일

    From noise to noticed: The case for creative B2B, with Aviv Canaani

    Most B2B marketing falls flat because it plays it too safe. Aviv Canaani, CMO/CRO at Datarails, explains why it’s time to rethink how we approach marketing, creativity, and revenue ownership. In this episode of CMO Convo, Aviv shares how he flipped DataRails from 95% outbound to 95% inbound, why B2B teams should borrow tactics from B2C, and what it really means to own the full funnel as a CRO. The result? Marketing that stands out, drives revenue, and finally earns its seat at the table. What you’ll learn in this video: → Why most B2B marketing gets ignored → How UGC, humor, and scroll-stopping content win attention → The rise of the CRO role and what it means for CMOs → Why marketing’s job is to make sales easier → How startups can balance creativity with measurable revenue

    27분

  8. 9월 17일

    B2B2C marketing and how to build trust with both partners & customers, with Yuliia Krupenko

    Most marketers think in terms of either B2B or B2C. But in reality, many industries operate in the blended world of B2B2C marketing where intermediaries influence the final customer’s decision. In this episode, Yuliia Krupenko (CMO at Stealth Startup, ex-Marketing Lead at Waggel) shares how to navigate this complex ecosystem, drawing from her experience in travel, fintech, and pet insurance. You’ll learn how to build trust with both intermediaries and end customers, and why real conversations often reveal more than dashboards ever could. What you’ll learn in this video: → Why the line between B2B and B2C is increasingly blurred → What B2B2C marketing looks like in practice (with real-world examples) → How to build trust and credibility with intermediaries → The mindset shift marketers need when data alone isn’t enough → Why talking to people is the simplest and most effective strategy

    27분
모두 보기(157개)

4.8
최고 5점
5개의 평가

소개

A podcast with one central question in mind: what does it take to be a great chief marketing officer? And there are no better people to answer this question than those who have lived the CMO life. In each episode, we have in-depth conversations with CMOs and top-level marketers from around the world, across every industry and level of experience, in order to get their insights into what it takes to excel at the very top of the marketing hierarchy. Views expressed in this show are not necessarily that of CMO Alliance or its affiliated communities.

정보

  • 제작진
    CMO Alliance
  • 방송 연도
    2021년 - 2025년
  • 에피소드
    157
  • 등급
    전체 연령 사용가
  • 저작권
    © Product Marketing Alliance LTD
  • 웹사이트 보기
    CMO Convo

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